Sales Business Development Manager

at Kunato

Sales Business Development Manager

Kunato

Company

Home

Sales Business Development Manager

at Kunato

Posted by AnilaSilvy Nixon

2 - 12 yrs

₹5L - ₹18L / yr

Remote only

Skills

Sales

Business Development

Kunato is a New York-based tech. firm creating the first marketplace that monetizes digital content on the internet (i-commerce). The technology (patent granted) is a quantitative deep learning system that predicts, assigns, and updates the value of any digital content in real-time without the need for human intervention. The current system has the potential to create a new digital goods marketplace that will revolutionize the way we consume, create, advertise and search for content on the Internet.

We are at an exciting juncture of our growth journey, and we are looking for a Business Development Manager to join us. The ideal candidate is a motivated, organized, and creative individual who welcomes the challenges of acquiring and developing new business through sales efforts. You will build key customer relationships, identify business opportunities, and close business deals while maintaining extensive knowledge of current market conditions.

Job Responsibility:

Own the creation of Sales funnel (Ideal candidate will have to source the websites, create a pool and then get them onboarded for our solution)
Build and maintain relationships with existing/potential businesses and resolution professionals
Cultivate strong business relationships with key decision-makers
Proactively identify new opportunities and deliver innovative solutions to customers
Develop market strategies by researching lists of high-potential prospects
Responsible for designing, planning and executing digital communication programs that influence customer engagement across multiple channels and touchpoints throughout their lifecycle.
Develop a comprehensive engagement strategy and implementation plan to drive activation of new, occasional and lapsed users
Strategize and plan an “engage & delight” campaign calendar - leverage data, user insights, and an experimentation mindset to move users from various funnels
Create content that resonates with our users and amplifies our brand, product and mission. They should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences. These can also include ad hoc campaigns such as surveys, etc
Define and track KPIs and OKRs
Optimize conversion funnel
Constantly test (A/B test) and optimize communications to increase engagement KPIs
Track and measure key performance metrics (e.g. open rate, click-through rate, usage, streaming, DAU, MAU) to improve the efficiency of campaigns
Analyze campaign results, develop benchmarks, and create and share regular performance reports and presentations to aid decision-making by the leadership team

Requirements:

Deep, proven experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
Strong results orientation, proven record performing to aggressive growth targets.
Strategic and analytical thinker
Fluency in English & Presentation skills are a must
Creative and empathetic thinker; you care deeply about our users and can build precise targeting as well as delightful, on-brand experiences.
Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, engineering and brand marketing teams.
Experience working with user research and consumer insights team to uncover user insights to shape our strategy.
Strong oral and written communication skills; extreme attention to detail
Must have prior work-from-home experience and is comfortable in the remote working setup
Must be time-flexible and willing to extend hours as needed

Own the creation of Sales funnel (Ideal candidate will have to source the websites, create a pool and then get them onboarded for our solution)
Build and maintain relationships with existing/potential businesses and resolution professionals
Cultivate strong business relationships with key decision-makers
Proactively identify new opportunities and deliver innovative solutions to customers
Develop market strategies by researching lists of high-potential prospects
Responsible for designing, planning and executing digital communication programs that influence customer engagement across multiple channels and touchpoints throughout their lifecycle.
Develop a comprehensive engagement strategy and implementation plan to drive activation of new, occasional and lapsed users
Strategize and plan an “engage & delight” campaign calendar - leverage data, user insights, and an experimentation mindset to move users from various funnels
Create content that resonates with our users and amplifies our brand, product and mission. They should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences. These can also include ad hoc campaigns such as surveys, etc
Define and track KPIs and OKRs
Optimize conversion funnel
Constantly test (A/B test) and optimize communications to increase engagement KPIs
Track and measure key performance metrics (e.g. open rate, click-through rate, usage, streaming, DAU, MAU) to improve the efficiency of campaigns
Analyze campaign results, develop benchmarks, and create and share regular performance reports and presentations to aid decision-making by the leadership team

Requirements:

Deep, proven experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
Strong results orientation, proven record performing to aggressive growth targets.
Strategic and analytical thinker
Fluency in English & Presentation skills are a must
Creative and empathetic thinker; you care deeply about our users and can build precise targeting as well as delightful, on-brand experiences.
Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, engineering and brand marketing teams.
Experience working with user research and consumer insights team to uncover user insights to shape our strategy.
Strong oral and written communication skills; extreme attention to detail
Must have prior work-from-home experience and is comfortable in the remote working setup
Must be time-flexible and willing to extend hours as needed

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About Kunato

Founded :

2022

Type :

Product

Size :

20-100

Stage :

Bootstrapped

About

An AI economics research and deployment company at the forefront of quantifying information commerce. Our mission is to empower and advance humanity with valuable and profitable quantitative information commerce The firm has developed the first information value-based system that predicts, quantifies, dynamically prices and indexes content on the internet in real-time using advanced deep learning algorithms and neural networks. In its inaugural year, the technology reached over 85 million users and spanned a wide range of content categories such as finance, trading, sports, entertainment, politics, science and more. This innovative technology presents a promising opportunity for the future, offering the potential to enhance current popularity-based indices and search engines, provide personalized information delivery, boosting revenue for content creators, and create a new market for information commerce. The transformative potential of our Ai Economics technologies to drive valuable and profitable quantitative information commerce positions us at the forefront of this rapidly evolving market. Join us to shape the future of information commerce.

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