We are at an exciting juncture of our growth journey, and we are looking for a Business Development Manager to join us. The ideal candidate is a motivated, organized, and creative individual who welcomes the challenges of acquiring and developing new business through sales efforts. You will build key customer relationships, identify business opportunities, and close business deals while maintaining extensive knowledge of current market conditions.
Job Responsibility:
- Own the creation of Sales funnel (Ideal candidate will have to source the websites, create a pool and then get them onboarded for our solution)
- Build and maintain relationships with existing/potential businesses and resolution professionals
- Cultivate strong business relationships with key decision-makers
- Proactively identify new opportunities and deliver innovative solutions to customers
- Develop market strategies by researching lists of high-potential prospects
- Responsible for designing, planning and executing digital communication programs that influence customer engagement across multiple channels and touchpoints throughout their lifecycle.
- Develop a comprehensive engagement strategy and implementation plan to drive activation of new, occasional and lapsed users
- Strategize and plan an “engage & delight” campaign calendar - leverage data, user insights, and an experimentation mindset to move users from various funnels
- Create content that resonates with our users and amplifies our brand, product and mission. They should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences. These can also include ad hoc campaigns such as surveys, etc
- Define and track KPIs and OKRs
- Optimize conversion funnel
- Constantly test (A/B test) and optimize communications to increase engagement KPIs
- Track and measure key performance metrics (e.g. open rate, click-through rate, usage, streaming, DAU, MAU) to improve the efficiency of campaigns
- Analyze campaign results, develop benchmarks, and create and share regular performance reports and presentations to aid decision-making by the leadership team
Requirements:
- Deep, proven experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
- Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
- Strong results orientation, proven record performing to aggressive growth targets.
- Strategic and analytical thinker
- Fluency in English & Presentation skills are a must
- Creative and empathetic thinker; you care deeply about our users and can build precise targeting as well as delightful, on-brand experiences.
- Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, engineering and brand marketing teams.
- Experience working with user research and consumer insights team to uncover user insights to shape our strategy.
- Strong oral and written communication skills; extreme attention to detail
- Must have prior work-from-home experience and is comfortable in the remote working setup
- Must be time-flexible and willing to extend hours as needed
Subodh Popalwar
Software Engineer, Memorres
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres