Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
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Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.
Roles and Responsibilities:
• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
• Formulate customer delight moments
• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance
• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
• Responsible for developing a sense of community amongst the Client creator base
• Ensure all Client creators are benefiting from the community
• Develop non-product solutions that will enable retention and increase customer satisfaction
• Develop partnerships that will help in creator retention
• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing
Requirements:
• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
• Active and engaged participant in social media
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong communication and presentation skills to communicate the message effectively
• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders
• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Familiarity with content management systems (CMS) and email marketing platforms
• Proficiency in SEM best practices and the ability to optimize content for search engines
• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices
• Ability to identify and track relevant community KPIs
• Good network among influencers
We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!
Deliverables:
Manage Social Channel Strategy, Ideation and Programming
• Oversee and execute social media calendars, brand guidelines, best practices, promotional campaigns, and day-to-day social media activities while optimizing the brand's presence on all
relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when appropriate
• Conceptualization and execution of social media content as per the brand's tonality
• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.
• Develop social media campaign strategy for content launches, company exits/milestones, and events
• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets
• Monthly report detailing social performance with insights and recommendations
• Make recommendations for team to improve their social presence
• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits
Role – Sharepoint Developer
Location: Indore / Remote
Preferred candidates who can join immediately
Mandatory Skills: Sharepoint, Power platform, Power Apps, automate, SPFx, OOTB, CSS, HTML, and bootstrap.
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We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it
Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034
Roles and Responsibilities
1. Develop optimization strategies that increase the company's search engine results in rankings in Google.
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
4. Efficiently communicate with other marketing professionals to align goals
5. Collaborate with others within the marketing department to manage SEO strategy
5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.
6. Should have good expertise in content optimization.
7. Good knowledge of Anchor Text and Internal Linking Concepts
8. Coordinate with the technical Department to get the Technical Issues resolved
9. Good Understanding of Google SEO Updates and Algorithm changes
10. Update content and website links for maximum optimization and search engine rankings
11. Understanding of search engine algorithms and ranking factors and methods
Desired Candidate Profile
1. Manage SEO Strategy execution in accordance with the SEO KPIs.
2. Undertake keyword research, keyword mapping, and keyword categorization to suit
3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.
4. Ensure End to End Mapping of Customer Journey in Google Analytics
5. Use Google Tools such as Webmaster & analytics
6. Communication with team and management on project development, timelines, and results
7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.
- Create a Digital Marketing Strategy
- · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
- · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
- · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
- · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
- · Ability to research business opportunities and present ideas and findings to company management
*
- Qualifications and skills
- · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
- · Creative thinking (visual & messaging); digital design skills are a significant plus
- · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- · Deep knowledge of digital marketing across social, display, and programmatic platforms.
- · Strong analytical and strategic thinking skills.
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a SEO Manager, you will be responsible for creating effective SEO.
What you will do:
- Working towards organic search optimization and ROI maximisation
- Regularly performing thorough keywords research
- Identifying key SEO KPIs
- Monitoring redirects, click rate, bounce rate, and other KPIs
- Preparing and presenting reports regularly
- Identifying our buyer persona to better target identified audiences
- Identifying problems and deficiencies and implementing solutions in a timely manner
- Suggesting improvements in process and productivity optimization
- Collaborating with web developers and marketing team
- Staying up to date with the latest SEO and digital marketing trends and best practices
What you need to have:
- 3 - 6 years of relevant experience as SEO specialist or similar role
- 3+ years of experience in planning and implementing a successful SEO strategy
- 4 years of experience in web analytics, marketing, and business development
- Expertise in A/B and other testing methods
- Familiarity with HTML, CSS, JavaScript
- In-depth knowledge of research principles and methods and experience in analysing data
- Excellent communication, collaboration and project management skills
- Ability to adapt quickly in fast-paced environments
Lunavo Labs is a US-based remote software product experience company headquartered in SanDiego, California. We are a bunch of technology enthusiasts from all over the world. We are called Lunavo because we believe that it is possible to bring the Moon to the Earth. We believe in making things possible. We are passionate about executing products with agile lean processes that work to create product experiences that drive results. We have created an ecosystem of talent spread across geographies and agile design and development processes to create software that delivers value for our clients. (www.lunavolabs.com)
• 1-3 years of excellent knowledge of WordPress, MySQL, HTML, modern CSS (ie: using flexbox), JavaScript, Ajax, PHP, jQuery, Bootstrap
• Experience with WordPress theme • Intimate understanding of custom post types
• Experience with GreenSock JS (preferred), Three JS, Velocity JS, and/or other animation frameworks/library
• Collaborating closely with UX researchers, content writers, and designers to support the production of highly interactive, engaging, UX-focused websites
• HTML to WP conversion, WP customization & debugging
• Experience integrating WooCommerce with custom theme