
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

Similar jobs
Role: ME Designer
Exp: 3-6 Years
CTC: up to 15 LPA
Location: Pune & Bangalore
Basic Qualifications
• Master of Science in Mechanical Engineering, Automotive Engineering, or related field
• Minimum of 3 years of experience in embedded design developments
• Experience in Design for Assembly and Design for Manufacturing methodology.
• Familiar with more than 1 leading CAD design tool \
Should have experience in:
• UG nx or CATIA CAD tool min 3-6 Yrs.
• Experience in CAD Modeling and Detailing min 3-6 Yrs.
• PLM tools (ENOVIA, Tecamente etc.) min 3-6 Yrs.
• CAE Tools Ansys for Mechanical Preferred.
Requirements
- 3+ years of overall application development experience
- 5 years of Java 8, J2EE, Spring Boot, Spring MVC, JPA
- 2 years of Angular 8+, TypeScript, JavaScript, HTML, CSS
- Expert knowledge of SQL and PL SQL programming with MySQL database
- Strong knowledge of Maven, Junit, Mockito, GitLab, GitHub, and Jira
- Nice to have Docker implementation experience
- Experienced with TDD test driven development and automated unit testing including UI unit testing frameworks
- Expert knowledge of JSON RESTful web service development
- Experience with code reviews development of coding standards practices improving the quality in the software code
- Ability to work independently, take initiative to ensure efficient and timely resolution of production issues
- Excellent problem-solving design development and debugging skills
- Ability to solve problems using an analytical approach decisive fast moving quick and constructive resolutions of conflicts and a can-do attitude
- Expert knowledge in Agile Scrum practices Software Development and Application Life Cycle Management

Product-based Experience
TDD/BDD Experience
SQL Databases
Good to Have
Experience with Third-party Integrations
Queueing Systems
NoSQL Databases
Understanding of Rails Internals
Application Monitoring and Error Reporting Tools
- 3-6 years of relevant work experience in a Data Engineering role.
- Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.
- Experience building and optimizing data pipelines, architectures, and data sets.
- Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.
- Strong analytic skills related to working with unstructured datasets.
- A good understanding of Airflow, Spark, NoSQL databases, Kafka is nice to have.
- Premium Institute Candidates only
Key Duties & Responsibilities -
- Design and Build cloud architecture/infrastructure
- Provision, maintain and administer MS Azure Cloud Environment
- Windows server administration.
- Implement and maintain cloud monitoring, auditing and network management functions.
- Optimize the processes for cloud-based data storage, backups and restores.
- Implement cloud security to protect data, applications, and infrastructure.
- Develop, maintain, and execute Configuration Management scripts.
Skills required
- Experience in server hardening best practices
- Knowledge of special security arrangements like Network security, DoS Protection, OS firewall, etc
- Ability to work with software firewalls and web application firewalls
- Log management and replication to a central server
- Ability to architect a secure deployment in Azure/Aws cloud using the native abstractions and services provided by respective cloud service providers.
- Ability to conduct a self VAPT of the network and servers, so that the environments are better prepared for external audits by customers' info sec teams and/or auditors.
- Ability to use DevOps automation to setup environments from scratch and also patch them from time to time to handle the changes resulting out of various factors e.g. VAPT audits, customer requests
- Experience building solutions using MS Azure DevOps.
- Knowledge of general networking concepts (e.g., DNS, TCP/IP, and firewalls).
- Experience development & maintenance of a CI/CD system.
- In-depth knowledge of build and deployment automation technologies.
- An attitude and ability to take ownership and deliver a high-quality product, on time.
- Experience of implementing DevOps
- Experience in DevOps Architectural decisions, tools selection, best practices.
- Constant research and learning on new tools and technologies in DevOps space.



