Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
About Wing Comm
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In this position on the software engineering team, you’ll have the opportunity to contribute to customer and internal facing products. FarmSetu’s suite of products spans multiple technical domains and disciplines in software and hardware and so experience in end-to-end systems thinking across distributed components is key for this role.
What You Will Do
- Design, implement and deploy websites using Webflow
- Lead the delivery of software projects in a team-based environment
- Collaborate cross-functionally with business users, product managers, customer success representatives and other engineers to define, design, scope and ship new features using elegant solutions.
- Work alongside other engineers on the team to elevate technology and consistently apply best practices.
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This role calls for the person to be adept at cross-channel acquisition, and also business insights on the ROI of every campaign. Responsible to understand the needs, motivation, and behaviour of the users and be obsessed with creating delightful experiences for the users, that will increase usage,traffic and revenues. Responsible to successfully manage and make the following channels of
acquisition ROI positive.
Responsibilities:
- Have to closely work with SCM, category, marketing and Product teams to drive implementation of the overall plan.
- Responsible for Revenue and growth of e-commerce business
- Responsible for Overall sales, GTM, and ops strategy, Cross Platform Acquisition / Retention.
- Leveraging 3rd party user acquisition / engagement tools.
- Work extensively with data - campaign analytics, user behavior, market trends and more. Track,measure and analyze performance to continuously improve ROI
- Build and maintain a test and learn roadmap with different user segments, value propositions,creatives and channels - to identify effective ways to bring in new transacting users, while retaining the old users.
- Responsible for budgeting, creative and media agency management.
- Working with multiple stakeholders in a fast-paced environment to get work done and build positive team relationships.
- Should work closely with the creative teams, sales teams, product management, technology teams to conceptualize, and launch features and campaigns.
- Forming relevant partnerships to find new channels for growth by providing presentations to stakeholders from both the sides.
- Strategizing yearly plan for growth identifying channels.
- Creating impactful presentations to convince and onboard new clients.
Requirements:
- 6-9 years overall experience in performance marketing with consumer tech products (preferably app) of scale in India.
- At least 3 years experience in ecommerce sector, owning key commerce metrics and running experiments to improve transactions and retention for a consumer tech product.
- 2+ yrs of experience into MEAN stack Development
- Hands on Experience into MEAN, Node.js, Angular 6+ Versions, HTML5, CSS, Jquery,
- Building Single Page Applications (SPAs) with Angular JavaScript coding
- Designing and developing user interfaces using angularJS best practices.
- Adapting interface for modern internet applications using the latest front-end technologies.
- Writing JavaScript, CSS, and HTML.
- Developing product analysis tasks.
- Making complex technical and design decisions for AngularJS projects.
- Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
- Conducting performance tests.
- Consulting with the design team.
- Ensuring high performance of applications and providing support.
- Bachelor’s degree in computer science, computer engineering or similar Roles and Responsibilities
- Present design specifications
- Build, deploy and maintain websites
- Troubleshoot website problems
- Monitor website traffic
- Desired Candidate Proficiency
Responsibilities
- Reaching out to architects and interior designers according a marketing strategy
- Managing company’s communication related to business development
- Representing the company at events
- Engaging the retail customers through marketing campaigns
Skills Required
- Desktop applications like MS Office
- Fluency in English
- Knowledge of online channels of marketing and publicity
Qualification
- Graduate in any discipline
Experience
- Minimum 3 year of experience in digital marketing
● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)
● Perform keyword research and competitor research for the paid search campaigns
● Plan and implement new strategies with the team to ensure the maximum ROI possible.
● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.
● Knowledge of different automated bid strategies of Google ads.
● Track KPIs to evaluate performance and bring the pinpoint issues to the team
● Stay up to date with online advertising and its trends
● Professional certification in Google ads will be preferable
● Perfect with the analysis of data and reporting.
● Excellent problem solving and Analytic skills.
Responsibilities
- Day-to-day management of campaigns and ensuring brand consistency
- Facilitate scaling brand and company awareness across all social media channels
- Create and implement social media strategies With specific aims toward user acquisition, increase in market cap, and increase in Assets under management
- Ensure brand consistency in copy through tone, voice, and terminology
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, LinkedIn, etc.
- Strategically pick, launch and expand Brand Presence on new social media platforms, based on ideal customer profile and keeping demographics in mind
- Oversee influencer marketing and influencer relationships aimed at specific, measurable outcomes that achieve the larger aims of the company
- Perform research on current benchmark trends and audience preferences, ideal content formats for the acquisition of different demographics, and set up campaigns for the same
- Staying ahead of the curve with industry trends and strategies
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Foster and deepen relationships with partners in the ecosystem by celebrating their milestones, positive interaction on their posts through comments on platforms such as Twitter, etc.
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Strategize and implement new content categories to bolster the aims of the company whether in terms of user acquisition, assets under management, or increasing market cap
- Work closely with the wider Marketing team to ensure consistent and impactful campaign execution
Requirements
- Proven work experience
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- 2+ years of relevant experience
You take care of our business we will take care of you,
- We make sure are you are growing professionally with quarterly goals and appraisals.
- Health is wealth, so we provide health insurance
- Stand on Top - Employee professional development program
- Gold benefits and Internet allowance
- Welcoming a new member in the family is a great please so we provide maternity and paternity leave
And much more...
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Responsible for executing and optimizing campaigns across all platforms - Google, Facebook, LinkedIn etc.
- Understanding client requirement and strategizing online media plans accordingly
- Should be performance oriented and should be proficient with all web analytics tools
- Should be proficient in keyword selection and audience targeting
- Should be proficient in optimizing visibility on Search Engines through PPC campaigns/sponsored links
- Should be responsible for Monitoring budget and adjust bids to gain better ROI
Desired Candidate Profile
What you need to have
- Graduate with minimum 2 to 5 years experience in Digital Marketing / Paid ads
- Excellent Communication & Presentation skills
- Experience working on Google Ad words & Facebook Ads
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
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