
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

Similar jobs
Candidate should have a consultative approach not just pre sales call approach.
2. Must be from B2B SAAS, MarTech or SalesTech but product based company only
3. Should be able to prepare pitch decks for the clients
4. 3 to 5 years of experience in a Solutions Consultant, Pre-Sales Engineer, Technical Consultant, or similar customer-facing technical role
5. Solid technical foundation with the ability to explain complex concepts clearly
6. Exceptional communication and presentation skills, with the ability to articulate value and technical information effectively
7. Expereince between 3 to 6 years will only be considered. More than 6 years candidates are not applicable
Preferred companies to find candidate for this role - Cvent, Bizzabo, Airmeet, Hubilo, Hopin, vFairs, ON24, Goldcast, Webex Suite, BigMarker, Stova, Splash and EventMobi.
● Collaborate with engineering, design and product teams to design and ship new
features. Identify and solve bottlenecks and fix bugs.
Desirable Qualifications:
● Deep knowledge of Ruby on Rails (RoR) practices and commonly used modules; deep
understanding of RoR internals like databases, API, caching, proxies, web services,
performance and scalability.
● Experience creating self-contained, reusable, and testable modules and components.
● Experience in SQL and NoSql databases in production environments. Experience
working with Git, AWS/GCP.
● Good communication skills
● 4+ years of relevant experience as a software enginee
7+ years of extensive software engineering experience preferably in a startup environment where you have shipped a high quality product to users before
T-shaped full stack experience with deep expertise in frontend frameworks like React,
Angular and Vue.js, database design using SQL and NoSQL
We would highly value past experience of building text editors, online whiteboards or content management systems or creator and developer tools
Have experience in building micro-services and distributed systems at scale
Have experience building Real Time Collaboration (RTC) in a digital product.
Experienced in leading front end and back end teams to deliver scalable, maintainable and permanent software; ability to switch between leading and executing (writing code)
as required. Having DevOps experience is a plus
Empathy and ability to communicate your technical solutions, feedback and product ideas constructively
Have strong opinions but are not ideologically tied to specific technologies; naturally curious and willing to take a step to learn something you don’t have experience in;comfortable picking up new stacks and choosing the right tool to get the job done
- Striving to Meet or exceed Gross Operating Profit (GOP) and flow through Sales Goals.
- Maximizing Room Revenue and achieve Revenue Generating Index (RGI) and Revenue Per Available Room goals.
- Developing and monitoring the performance of financial and operational plans/ budgets and sales and marketing plans for the property that support the overall objectives of the Property.
- Controlling manpower for sales, services and expenses in all areas of operations.
- Managing day-to-day operations and assignments of the property.
- Planning and organizing work, Taking stock of available rooms and potential clientele, communicating goals, and scheduling/ assigning work.
- Complying with and advising staff of formal policies and procedures, identifying options and resolving issues.
- Achieving and maintaining Overall Satisfaction Score (OSS) goals - Overseeing the guest service function to ensure guest complaints are resolved appropriately, timely, and that appropriate service recovery gestures are made in order to ensure complete guest satisfaction.
- Ensuring that product quality standards are met in all areas of the property as it relates to the appearance, levels of maintenance and cleanliness; establishing and maintaining preventative maintenance programs to protect the physical assets of the hotel.
- Achieving productivity and quality goals.
- Ensuring the development and implementation of programs and events that foster a positive work environment, e.g., New Employee Orientation, employee recognition programs, harassment-free workplace training, etc.
- Establishing performance goals for employees including sales staff and providing regular feedback.
- Ensuring all staff is properly trained and have the tools and equipment needed to effectively carry out their job functions.
- Ensuring a safe and secure environment for guests, employees, and hotel assets. Complying with all standards and statutory requirements.
- Developing and maintaining rapport with key clientele/ community contacts to better recall and be a visible presence in the desired customersegment/ community.
- Promoting team work and quality service through daily communication and coordination with all department.
- Following and completing any and all other tasks assigned to you by the management from time to time.
What you need to have:
- Hotel management preferred
- Preferably from the Sales background,
- Responsible to maximize Revenue and Profitability, maximise Occupancy
- Deliver better property performance by Superior Service and Product Quality, drive brand and value initiatives
- Develop People , Handled Banquets, organised Weddings, Operations, Marketing, Sales.
- Preferably females
Working in highly collaborative teams and building quality code
Working in lots of different domains and client environments also understanding the business domain deeply
Architect highly scalable, highly available, reliable, secure and fault-tolerant systems with minimal guidance
Suggest new architectural elements to improve the existing architecture
Design and implement low latency RESTful services; Define API contracts between services; Version APIs and make them backward compatible
Translate business requirements into scalable and extensible design
Create platforms, reusable libraries and utilities wherever applicable
Continuously refactor applications to ensure high-quality design
Choose the right technology stack for the product systems/subsystems
Write high-quality code that are modular, functional and testable; Establish the best coding practices
Formally mentor junior engineers on design, coding and troubleshooting
Plan projects using agile methodologies and ensure timely delivery
Troubleshoot issues effectively in a distributed architecture
Communicate, collaborate and work effectively in a global environment
Operationalize releases by partnering with Tech operations on capacity planning and operability of the product.
Skills Required:
Proficient in JVM based language(like Java, Groovy), J2EE technology stack
Expertise in API design and development, experience in dealing with a large dataset
Strong in collections, algorithms, multithreading, also have worked on Springboot, Hibernate frameworks.
Practicing the coding standards (clean code, design patterns, etc)
Very strong object-oriented design skills, awareness of design patterns and architectural patterns
Performance tuning and Troubleshooting memory issues, GC tuning, resource leaks, etc.
Strong problem-solving skills, algorithmic skills and data structures
Experience in agile methodologies like Scrum
Good understanding of branching, build, deployment, continuous integration methodologies
Experience in leading a team (min 5)and mentoring engineers
Attitude to getting Stuff Done!
Ability to make decisions independently.
Good to have:
Hadoop knowledge
Cloud Platform Architecture
Groovy
Understanding client needs and offering solutions and support; answering potential client questions and follow-up call questions; responding to client requests for proposals (RFPs)
Creating informative presentations; presenting and delivering information to potential clients at client meetings, industry exhibits, trade shows, and conferences
Creating and maintaining a list/database of prospect clients; maintaining a database (Salesforce, CRM, Excel, etc.) of prospective client information
Cold calling; making multiple outbound calls to potential clients; closing sales and working with the client through the closing process
Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans










