
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

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Golang (Go)
2) Software architecture, data structures, modern design
patterns, microservice and internet protocols
3) Database management experience using relational and/or NoSql database
technologies
4) Excellent Communication Skills
Around 3 years of Experience in GoLang
At Qiro, we are a dynamic team united by a mission to foster a fair, transparent, and decentralized global lending market. Our focus lies in developing an institutional private credit protocol that seamlessly connects on-chain lenders with off-chain borrowers.
What we’re looking for:
Currently, we are seeking a Senior Backend Engineer to take charge of designing, developing, and maintaining our backend systems. As a pivotal team member, you will play a key role in ensuring the resilience, scalability, and security of our systems. You’ll collaborate closely with cross-functional teams, including smart contract developers, frontend developers, product managers, and designers, to deliver high-quality software solutions that drive our success.
What You'll Do:
- Build and contribute to backend systems supporting Qiro products, interacting with different blockchain networks and external systems.
- Design and develop scalable and resilient client-facing backend APIs, internal services, and scripts for efficient execution of business logic.
- Architect and implement scalable backend solutions capable of handling growing user loads and evolving business requirements.
- Develop and maintain comprehensive test suites, including unit tests, integration tests, and end-to-end tests, to ensure the reliability of backend systems.
- Implement monitoring and debugging tools to proactively identify and resolve issues, ensuring high system availability.
- Collaborate with engineers, QA, and DevOps teams to deliver high-quality code within project timelines.
- Document code, APIs, and technical processes to facilitate knowledge sharing within the team and support the onboarding of new developers.
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- Strong experience in Node.js and Typescript, with proficiency in frameworks like ExpressJS (additional stacks may be used based on project requirements).
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- Proven expertise in developing backend REST APIs at scale, handling high request volumes while maintaining low latency and optimal system performance.
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- Deep knowledge of testing frameworks and principles.
- Passion for exploring new technologies and the ability to autonomously evaluate them, making suggestions for improvement.
Nice to Have:
- Bachelor’s or Master’s degree in Computer Science.
- Smart contract development experience.
- Understanding of real-world asset tokenization on-chain.
Benefits:
- Competitive salary with regular reviews.
- Flexible remote work.
- Flexible working hours.
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- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
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- Develop and implement link building strategy.
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- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills:
- Bachelor’s degree required.
- 1-2 years of experience in SEO marketing.
- Proven SEO experience.
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- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO.
2. Excellent knowledge of database programming using MS SQL Server viz Excellent knowledge of query execution plan, indexing, query optimization, DBCC commands, stored procedures, functions, triggers, cursors etc.
3. Knowledge of front-end programming using HTML, CSS, JavaScript, jQuery, Angular etc. with a strong grasp of web technologies and UI/UX standards.
4. Sound Knowledge of latest Architecture trends, Design Patterns and Object Oriented Programming Concepts.
1. Understanding of SEO terminologies.
2. Using SEO Tools - AHrefs / SEMRush and the likes.
3. Competitor / Competition Analysis
Core competencies:
1. Proactivity: Act without being told what to do. Brings new ideas to the company.
2. Quick Learner and Attention to detail.
3. Honesty.
Location: Wakad, Pune, Maharashtra.
Candidate once selected will be have to Work from Home till 31st July 2020.
We will resume office operations on 1st August 2020.
Applicants looking for Remote Work only should NOT apply.













