Data Architect (SG0601)

As a Back Office Executive, your primary responsibility is to gather, analyze, and interpret data to provide actionable insights that support decision-making processes within the organization. You will work closely with various teams to understand their research needs, contribute to strategic planning, and help enhance overall business performance.

Qualifications

1. Bachelor's or Master's degree.
2. Strong knowledge of Microsoft Office tools i.e. Microsoft Excel and Microsoft Word.
3. Excellent communication skills, both written and verbal.
4. Good knowledge of Google Spreadsheets, shortcut keys, and formulas.
5. Ability to work collaboratively in a team environment.
6. Prompt in web search.

We strongly prefer local candidates for this position as it is based in Ujjain.

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Skills

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
• Expertise in backend programming with Node.js and MongoDB.
• Experience with React.js and redux.
• Material UI and 3rd party libraries.
• Experience with clean code writing practices like avoiding callback hell like promises, async.
• Thorough understanding of Node.js and its core principles.
• Experience with popular React.js workflows (such as Flux or Redux).
• Familiarity with newer specifications of ECMAScript.
• Experience with data structure libraries (e.g., Immutable.js).
• Familiarity with RESTful APIs.
• Knowledge of modern authorization mechanisms, such as JSON Web Token.
• Familiarity with modern front-end builds pipelines and tools.
• A knack for benchmarking and optimization.
• Familiarity with code versioning tools (such as Git, SVN, and Mercurial).

Responsibilities:

• Build Node.js APIs using microservices.
• Rewriting backend code with microservices architecture & Unit tests.
• Developing new user-facing features using React.js.
• Building reusable components and front-end libraries for future use.
• Translating designs and wireframes into high-quality code.
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers.

At DotPe, we rely on our dynamic team of engineers to solve the many challenges and puzzles that come with our rapidly evolving technical stack. We’re seeking a Technical Lead Backend who is ready to work with new technologies and architectures in a forward-thinking organization that’s always pushing boundaries. Here, you will take complete, end-to-end ownership of projects across the entire stack. Our ideal candidate has experience building products across the stack and a firm understanding of web frameworks, APIs, databases, and multiple back-end languages. You’ll be joining a small team working at the forefront of new technology, solving the challenges that impact back-end architecture, and ultimately, delivering amazing global user experiences.

Technical Lead Backend

Responsibilities:

• Build cutting-edge, scalable systems by writing simple and efficient code, and pushing your design and architecture limits for new product development
• Optimize APIs for applications while creating and maintaining unit/integrations test suites
• Participate in all aspects of agile software development including design, implementation, and deployment
• Design and provide guidance on building end-to-end systems optimized for speed and scale
• Develop new features and infrastructure development in support of rapidly emerging business and project requirements
• Assume leadership of new projects from conceptualization to deployment
• Ensure application performance, uptime, and scale, maintaining high standards of code quality and thoughtful application design
• Work with agile development methodologies, adhering to best practices and pursuing continued learning opportunities
• Work and collaborate closely with tech, product, and business teams to understand requirements and translate them into quality software products

Digital Marketing:

Salary: 8-14 LPA

About ZenOnco.io:

https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

* Develop and manage digital marketing campaigns

* Manage organization’s website

* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

* Track the website traffic flow and provide internal reports regularly

* Fix any error in online content and arrange webinars and webcasts

* Attend networking events and product launches.

* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

* Work on SEO of the website pages.

* Edit and post content, videos, podcasts, and audio content on online sites.

* Promote company’s product and services in the digital space.

* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

* Develop, implement, and manage marketing campaigns that promote the products and services of a company.

* Enhance brand awareness in the digital space.

* Drive website traffic and acquire leads.

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

* Creating and executing SMS, and email-based marketing campaigns.

* Compile performances report using Google Analytics program.

* Keep attention to the updates of Google’s Algorithm.

* Contribute to the company’s blog for on-page and off-page optimization.

* Conduct keyword research according to the latest keyword research strategies.

* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

* Promote the brand’s products and services on various social media channels.

* Build social media marketing strategy and execute it through competitive and audience research.

* Optimize company pages with each social media platform to increase the company’s social content visibility.

* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

* Optimize lead-to-customer conversion rate.

* Managing and optimizing CTAs, landing pages, and the lead generation forms.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

* Track, report, and analyze website analytics, and PPC campaigns.

* Optimize the landing pages of paid search engine marketing campaigns.

Education and Experience:

* Graduate or Post Graduate in digital marketing or relevant education

* Experience in digital marketing: 5+ years

* Experience in healthcare industry: 2+ years (Preferred)

You will get:

* Some of the best people to work with (founders are IIM graduates and investment banker)

* An opportunity to make a difference in the lives of millions of cancer patients across the globe

* A great learning environment and opportunity to grow

• Delivering a complete Front-end application
• Ensuring high performance on mobile and desktop
• Writing tested, idiomatic, and documented JavaScript, HTML and CSS
• Coordinating the workflow between the graphic designer, the HTML coder, and yourself
• Cooperating with the back-end developer in the process of building the web service/ application
• Communicating with external web services

Technical/Functional Skills:

• 3 to 5 yrs of experience working as an Angular Developer
• Experience in Angular 7,8,9 versions are mandated.
• Proficiency in CSS, HTML, javascript
• Experience on Multi-Language is preferable
• Knowledge on Arabic design is a plus
• Experience on Components based Architecture
• Experience on CSS Grids and Flex Layout mandatory
• Well versed with coding standards
• Be able to provide effort estimations based on the customer requirements
• Experience of implementing enterprise level Angular applications and the related Architecture
• Implementation knowledge on Agile, working experience on Continuous Integration (CI) process is required
• Experience of integration with SAP is highly desirable
• Working knowledge with databases ORACLE, SQL Server, mySQL
• Be hands-on technical and should work as either individual contributor or team member
• Must have knowledge in code version mechanism using tools like TeamCity, GitHub
• Knowledge on Agile scrum and waterfall methodology
• Optimizing performance of code and reviewing code of junior developers
• Work closely with the architecture team and provide architecture inputs
• Experience with understanding of mobile related frameworks like Cordova is a plus
• Comfortable dealing with APIs and utilizing oDATA/REST / JSON interfaces
• End-to-End experience - Discovery to Deployment of Angular applications Soft Skills Required
• Good communication and interpersonal skills
• Candidates should be independent thinkers, thought leaders, good presentation and communication skills and great at solving problems