SENIOR ACCOUNTANT

Job Summary:

We are looking for an experienced SEO Expert to develop and implement SEO strategies to increase organic traffic and improve search engine rankings for our website. The role involves on-page, off-page, and technical SEO, along with performance analysis and content optimization.

Responsibilities:

• On-Page SEO: Optimize content, meta tags, and internal links for better search engine visibility.
• Off-Page SEO: Build backlinks and enhance external brand presence.
• Technical SEO: Conduct audits, resolve issues, and improve site performance.
• SEO Analysis: Track and report SEO performance using tools like Google Analytics and SEMrush.
• Content Strategy: Work with content teams to ensure SEO-friendly content.
• Stay Updated: Keep up with SEO trends and algorithm changes.

Requirements:

• Proven SEO experience with a focus on increasing organic traffic.
• Proficient in SEO tools (Google Analytics, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, on-page, off-page, and technical SEO.
• Basic knowledge of HTML/CSS and website optimization.
• Strong analytical, communication, and collaboration skills.

Preferred:

• eCommerce SEO experience.
• SEO certifications (Google Analytics, Google Ads).

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

About Us:

Wissen Technology is a leading provider of innovative technology solutions. We are committed to delivering excellence and fostering a collaborative environment where our employees can grow and thrive. We offer a dynamic work culture, exciting career growth opportunities, and a balanced work-life approach.

Job Description:

We are looking for a talented and motivated Java Developer to join our team in Mumbai. As a Java Developer at Wissen Technology, you will work on cutting-edge projects and contribute to building scalable and efficient applications. If you have a passion for technology, thrive in a fast-paced environment, and have experience with Angular, we want to hear from you!

Details:

• Location: Mumbai, Maharashtra  
• Address: Wissen Technology, Times Square, 07 Floor, Andheri - Kurla Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
• Type: Hybrid mode of work

Requirements:

• Education: BTech, BE, or MCA
• Skill Set: Full Stack Java Developer with proficiency in Angular.
• Prior experience working with Angular and willingness to continue working with it.
• Strong understanding of web application development and design principles.
• Excellent problem-solving skills and attention to detail.
• Ability to work independently as well as in a team environment.

Responsibilities:

• Develop, test, and maintain web applications using Java and Angular.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Troubleshoot and resolve software defects and issues.
• Ensure the performance, quality, and responsiveness of applications.
• Stay updated with emerging trends and technologies in software development.

Benefits:

• Competitive salary and good appraisals.
• Career growth opportunities.
• A healthy work-life balance.
• Collaborative and supportive work environment.

Join Wissen Technology and be a part of a team that values innovation, collaboration, and professional growth. We look forward to welcoming you on board!

Job description:

We are looking for a highly motivated and experienced Category Manager to join our dynamic team at a leading pregnancy, fertility, and parenting startup. As a Category Manager, you will play a crucial role in managing and scaling the fertility/pre-conception vertical.

You will be responsible for driving growth, developing strategic initiatives, product/service design and leading cross-functional teams to achieve business objectives. The ideal candidate will have a strong background in customer roles, strategy implementation in startups, and team leadership, and possess a deep interest in both technology and healthcare.

Responsibilities:

1. Manage and Scale Fertility/Pre-conception Vertical:

a. Develop and execute strategies to drive growth in the fertility and pre-conception category.

b. Identify new opportunities and market trends to expand the product and service offerings.

2. Handling Cross-Functional Team Leadership:

a. Lead and inspire cross-functional teams to achieve common objectives related to the fertility category. b. Collaborate with various teams, such as product development, marketing, and operations, to ensure seamless execution of initiatives.

3. Stakeholder Management:

a. Communicate effectively with internal and external stakeholders to align them with category goals.

b. Stay updated with the latest technological advancements in the fertility and healthcare industry.

Key Responsibilities:

• SDLC development of product features, enhancements, UAT/production issues.
• Work with development team members for development of product features.
• Client-side and server-side development.
• Develop and manage well-functioning databases and application.
• Write/ design product APIs and write unit test cases.
• Follow standard agile scrum practices for software development.
• Peer review, pull requests, code refactoring and managing source code per standards and ensure quality. 

Required Experience & Skills:

• 5+ years of software development experience using Microsoft .Net technology stack.
• Strong experience in .Net, .Net Core, C#, Entity Framework, SQL server, JavaScript, jQuery, etc.
• Experience in using unit test framework e.g., xUnit, Moq.
• Experience in Web API development.
• Experience in Agile / SCRUM development process.
• Good to have experience in Domain driven design development and Microservice architecture.
• Excellent communication and teamwork skills
• Good to have knowledge and experience in ABP.IO framework, Angular 8+, PostgreSQL and AWS cloud service and CI/CD process.

Position Description

Key Responsibilities and Requirements

• Contributes to overall business results by making recommendations that significantly improve operational efficiency and effectiveness of Travel Industry
• Facilitate the analysis, design and programming of viable solutions to high complexity business problems according to user specifications
• Ensure that systems are functionally appropriate, technically sound and integrated
• Document and create test cases and to execute and verify those test cases as part of the overall functional testing of Information Technology products
• Contribute to test planning including API Testing
• Participate in the activities to develop and execute test to validate system functionality against specifications
• Take lead role in the testing of small to medium sized products
• Ensure that systems software is thoroughly tested
• Solid understanding of Quality Assurance methods and practices
• Deep understanding of manual and automated testing concepts
• 3 to 5 years’ experience as a QA Analyst/Engineer or similar role with a heavy focus on Automation Testing.
• Experience with high volume consumer-oriented web sites
• Experience working in an Agile Scrum environment
• Experience with formal test procedures, release management
• Experience in Travel industry experience, GDS’s - SABRE, Amadeus, and Travelport
• Ability to distill complex business needs into functional requirements
• Excellent follow-up, verbal and written communication skills
• Excellent problem-solving skills and an ability to make good decisions
• Team player with a professional attitude and learn new products
• Ability to manage multiple tasks and maintain tight schedules
• Ability to work effectively with a geographically dispersed team in India and United States
• Strong skill and experience analyzing data sets of all sizes.

Strategic and Development Responsibilities

• Communicate effectively with Executive, Marketing, Sales and Operations teams in gathering product requirements, reporting results and managing expectations.
• Willingness to work flexible and/or extended hours as necessary and travel internationally on occasion.
• Specifically participate in the following: market research, requirements gathering and documentation, architecture design, resource allocation, issue delegation, release management, project timelines, source code protection, testing/QA (use cases) and outsourcing.
• Ability to "think outside the box"
• Ability to provide accurate and timely project estimates.

Education

• Bachelor of Science in CS, MIS, or equivalent.