Lead QA Engineer

Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns

Job Type: Full Time

Location: Indore

Position Overview:

 We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.

Key Responsibilities:

Google Analytics Management:

Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.

Generate insightful reports to support data-driven decision-making for marketing strategies.

Identify trends and opportunities through data analysis to improve website conversions and user engagement.

Email Marketing Campaigns:

Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.

Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.

Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.

Analytics Tools & Platforms:

Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.

Conduct A/B testing and multivariate testing to refine marketing strategies.

Provide actionable insights for customer behavior, preferences, and lifecycle.

Strategy & Optimization:

Collaborate with the marketing team to define digital marketing strategies that align with business objectives.

Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.

Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.

Collaboration:

Work closely with the content, design, and sales teams to create cohesive and effective campaigns.

Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience:

Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.

Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).

Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:

•    Skills:

•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.

•    Excellent understanding of customer segmentation and targeting strategies.

•    Familiarity with A/B testing and optimization techniques.

•    Exceptional written and verbal communication skills.

•    Preferred Skills:

•    Certifications in Google Analytics or related analytics platforms.

•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).

•    Experience with data visualization tools like Tableau or Power BI.

•    Why Join Us?

•    Opportunity to work in a fast-paced, data-driven environment.

•    Access to the latest marketing tools and platforms.

•    Collaborate with a passionate and creative team.

Business Development Executive , Corporate sales

•                         KEY RESPONSIBILITIES
•                         
•                         Building an expertise with a range of technology products and solutions to handle prospective customers.
•                         Achievement of agreed targets and managing accounts.
•                         Draw up strategies to counter competition.
•                         Should possess capabilities to handle strategic activities.
•                         To generate leads and meet customers through field visits and product demonstrations.
•                         Should be able to know & understand the customer’s business, workflow & mapping the accounts.
•                         Should be able to develop new accounts and further enhance the revenue through the product and vertical growth.
•                         Closing of orders and follow up for payments/ Collecting necessary documents.KEY REQUISITES
•                         
•                         Should have experience in B2B / Corporate Sales
•                         Good in negotiation and customer handling skills.
•                         Excellent language fluency, good communication, presentation and interpersonal skills.
•                         Team handling experience will be added advantage.
•                         

Industry: IT-Hardware / Software 

Functional Area: Sales , Business Development

Role Category:Corporate Sales

Role:Sales/Business Development Executive

Education-

UG: Any Graduate

PG:MBA/PGDM

Job Overview:

We are seeking an experienced Full Stack Developer to join our dynamic team. The ideal candidate will have a strong background in both front-end and back-end development, with a particular focus on React and Redux technologies. As we continue to expand our technological capabilities, we believe that the expertise in these frameworks will be instrumental in delivering high-quality solutions to our clients.

Key Qualifications:

Proficiency in full-stack development, with a focus on React and Redux.

Strong experience in building scalable and responsive web applications.

Solid understanding of front-end and back-end development principles.

Proven ability to collaborate effectively in a team environment.

Excellent problem-solving skills and a commitment to delivering high-quality code.

Key Responsibilities:

Front-end Development:

Develop and implement user interfaces for web applications using React.

Ensure the responsiveness and visual consistency of the application across various devices and browsers.

Collaborate with UI/UX designers to translate design concepts into functional components.

Back-end Development:

Design, develop, and maintain server-side architecture using modern web frameworks.

Implement RESTful APIs to facilitate communication between the front-end and back-end systems.

Ensure the security and integrity of data by implementing proper authentication and authorization mechanisms.

State Management:

Utilize Redux for effective state management, ensuring a smooth flow of data within the application.

Implement and maintain a centralized store to manage the state of the entire application.

Database Integration:

Integrate databases into the application, ensuring efficient data storage and retrieval.

Optimize database queries and performance to enhance overall application speed.

Collaboration:

Work closely with cross-functional teams, including UI/UX designers, product managers, and other developers, to deliver high-quality solutions.

Participate in code reviews to maintain code quality and ensure adherence to coding standards.

Key Qualifications:

Proven experience as a Full Stack Developer with a focus on React and Redux.

Strong proficiency in front-end technologies, including HTML, CSS, and JavaScript.

Experience in back-end development using frameworks such as Node.js, Django, or Flask.

Familiarity with database systems such as MongoDB, MySQL, or PostgreSQL.

Excellent understanding of RESTful APIs and integration of third-party services.

Solid knowledge of state management principles and best practices using Redux.

Strong problem-solving skills and attention to detail.

Preferred Qualifications:

Experience with cloud platforms such as AWS, Azure, or GCP.

Familiarity with containerization and orchestration tools such as Docker and Kubernetes.

Knowledge of continuous integration and continuous deployment (CI/CD) practices.

• As a Manager- Business Analysis- you would be working on key problem statements to achieve given business objectives.
• As a Manager- Analyst, you will build the framework for the company’s top metrics related to sales, conversion funnels, inventory related, customer experience metrics and other input/output parameters, seller/ brand-related metrics to monitor business performance.
• Work with internal clients and provide timely solutions to both new initiatives and business as usual requests.
• Ability to conceptualize the best metrics for various problem statements to help business stakeholders achieve their objectives.

Must Haves:

• 2 to 4 years of experience in analytics.
• Should be great at SQL and Excel.
• Should be conversant with R or Python.
• Should have experience in analytics tools such as Tableau, QlikSense, PowerBI, Periscope.
• A First-principles thinker Has the ability to get to the root of problems and come up with logical, practical, and effective solutions.
• Excellent communication skills: written and verbal.

Nice To Have:

• Prior experience in the e-commerce industry.
• Experience in modeling and ML for various e-commerce use cases such as building recommendation models.
• A good understanding of databases and servers.

Key Competencies:

• Business Acumen
• Organizational collaboration
• Learning Agility
• Drive for results
• Execution excellence