
Job Description: Paid Media Marketing Specialist (Web3/Crypto)
Location: Chennai (Work from Office)
Employment Type: Full-time
Role Overview
Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.
Key Responsibilities
· Create and execute paid media strategies for Web3 projects.
· Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
· Manage display ads, banner placements, and sponsored posts in crypto communities.
· Optimize campaigns to improve CTR, CPC, CAC, and ROI.
· Collaborate with content/design teams for creatives and landing pages.
· Track and report campaign performance weekly/monthly.
· Stay updated on crypto ad policies and compliance.
· Explore partnerships with crypto influencers, Telegram/Discord communities.
Requirements
· 2–4 years in paid media marketing and Web3/Crypto.
· Hands-on experience with crypto ad networks and mainstream platforms.
· Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
· Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
· An analytical mindset with campaign tracking and reporting skills.

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We believe that the best way to understand social impact is by talking to the people experiencing that impact. It sounds obvious when you say it, but that is not the typical practice for many impact investors, corporations and foundations working to create social change.
We collect social impact data directly from beneficiaries (customers / employees / suppliers) using our network of 1000+ trained research assistants in 75+ countries. We do it quickly and without the fuss typically associated with measuring social impact. Our research assistants speak directly to customers to understand their lived experience; and our team turns all this data into benchmarked social performance reports, with accompanying insights, to help our clients demonstrate and improve social performance.
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You are a pragmatic and product-driven engineer who is interested in solving user problems and delivering value while taking into account tradeoffs between Business and Tech. You have a bias towards action: you get your hands dirty and actively tackle problems in a way that leads to the best outcomes and brings teams together. You successfully balance flexibility and rigour, using informed judgment to make decisions. You model critical thinking and introspection, taking strategic risks and growing from mistakes. You are decisive and bold, have a growth mindset, are an excellent communicator, and know the value of being a part of an effective team
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Position open for Sales professional who has experience in sales and business development for Set Top Boxes /OTT services/IPTV for Cable TV Operators, Broadcasters and Content Aggregators. Person should take of full responsibility of entire Cycle of Sales in organisation and report to CEO.
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Industry: Broadcast Media











