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Paid Media Marketing Specialist (Web3/Crypto)
Paid Media Marketing Specialist (Web3/Crypto)
kappsoft pvt ltd's logo

Paid Media Marketing Specialist (Web3/Crypto)

kappsoft pvt's profile picture
Posted by kappsoft pvt
2 - 4 yrs
₹5L - ₹6L / yr (ESOP available)
Chennai
Skills
web 3
crypto
paid ads campaign

Job Description: Paid Media Marketing Specialist (Web3/Crypto)

Location: Chennai (Work from Office)

Employment Type: Full-time

 

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

 

Key Responsibilities

·        Create and execute paid media strategies for Web3 projects.

·        Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.

·        Manage display ads, banner placements, and sponsored posts in crypto communities.

·        Optimize campaigns to improve CTR, CPC, CAC, and ROI.

·        Collaborate with content/design teams for creatives and landing pages.

·        Track and report campaign performance weekly/monthly.

·        Stay updated on crypto ad policies and compliance.

·        Explore partnerships with crypto influencers, Telegram/Discord communities.

 

Requirements

·        2–4 years in paid media marketing and Web3/Crypto.

·        Hands-on experience with crypto ad networks and mainstream platforms.

·        Strong knowledge of blockchain, DeFi, NFTs, and exchanges.

·        Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.

·        An analytical mindset with campaign tracking and reporting skills.

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Full Stack Developer - Averlon
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About kappsoft pvt ltd

Founded :
1989
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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