kappsoft pvt ltd
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Job Description: Paid Media Marketing Specialist (Web3/Crypto)
Location: Chennai (Work from Office)
Employment Type: Full-time
Role Overview
Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.
Key Responsibilities
· Create and execute paid media strategies for Web3 projects.
· Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
· Manage display ads, banner placements, and sponsored posts in crypto communities.
· Optimize campaigns to improve CTR, CPC, CAC, and ROI.
· Collaborate with content/design teams for creatives and landing pages.
· Track and report campaign performance weekly/monthly.
· Stay updated on crypto ad policies and compliance.
· Explore partnerships with crypto influencers, Telegram/Discord communities.
Requirements
· 2–4 years in paid media marketing and Web3/Crypto.
· Hands-on experience with crypto ad networks and mainstream platforms.
· Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
· Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
· An analytical mindset with campaign tracking and reporting skills.
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