kappsoft pvt ltd

Job Description: Paid Media Marketing Specialist (Web3/Crypto)

Location: Chennai (Work from Office)

Employment Type: Full-time

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Key Responsibilities

·        Create and execute paid media strategies for Web3 projects.

·        Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.

·        Manage display ads, banner placements, and sponsored posts in crypto communities.

·        Optimize campaigns to improve CTR, CPC, CAC, and ROI.

·        Collaborate with content/design teams for creatives and landing pages.

·        Track and report campaign performance weekly/monthly.

·        Stay updated on crypto ad policies and compliance.

·        Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

·        2–4 years in paid media marketing and Web3/Crypto.

·        Hands-on experience with crypto ad networks and mainstream platforms.

·        Strong knowledge of blockchain, DeFi, NFTs, and exchanges.

·        Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.

·        An analytical mindset with campaign tracking and reporting skills.