SEO Specialist

• To handle end-to-end implementation for NetSuite projects and support. 
• Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space. 
• Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing. 
• Providing recommendations and execute/manage strategies for content development in coordination with SEO goals. 
• Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization. 
• Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies. 

SEO Executive Job Description

We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.

To be successful as an SEO executive, you should have strong copywriting and analytical skills, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

SEO Executive Responsibilities:

• Improving the websites to increase web traffic.
• SEO will be responsible for planning, implementing and managing overall SEO strategy.
• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:

• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.

• Having good experience to manage PPC campaign for Google, Linkedin and Facebook
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
• Having good communication skills to attend overseas client meetings

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics