Image Processing Engineer

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

EXCITED ABOUT YOUR TASKS?

• Manage end-to-end service delivery for multiple clients, ensuring quality, efficiency, and adherence to SLAs.
• Act as the single point of contact for client communication related to service delivery performance and improvements.
• Monitor service performance metrics and initiate corrective and preventive actions to address service issues.
• Drive continual service improvement initiatives and process optimizations.
• Collaborate with cross-functional teams, including project managers, technical teams, and support staff.
• Ensure smooth onboarding and transition of new projects and services.
• Conduct regular service reviews with internal stakeholders and clients.
• Handle escalations effectively and ensure timely resolution.
• Maintain and enhance client satisfaction by fostering strong relationships and ensuring proactive communication.
• Prepare and present reports on service performance, risk mitigation, and improvements.
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WHAT WILL YOU NEED TO SUCCEED?

• MBA in Marketing/management or a related field. 
• Minimum of 5 years of experience in IT service delivery or customer success roles in a service-based environment.
• Excellent problem-solving, stakeholder management, and communication skills.
• Experience managing service teams and delivering services across various technologies or domains.
• Ability to manage multiple projects and clients simultaneously.
• Proven track record of improving client satisfaction and operational efficiency.
•  Familiarity with CRM tools and customer success platforms is a plus.
• Ability to think critically and address client concerns efficiently.

We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.

Key Responsibilities

● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.

● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.

● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)

● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.

● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.

● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.

● Handle any digital crisis that may occur, including negative reviews or feedback.

● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.

● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.

● Support the marketing team with other digital marketing initiatives as required.

Skills Required

● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.

● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.

● Ability to research and learn on own, and come up with good content and strategy.

● Good understanding of the latest marketing trends and techniques.

● Excellent verbal and written communication skills.

● Passion for the marketing industry and its best practices.

● Strong desire to learn along with professional drive. 

Roles and Responsibilities 

1. Have to attend Walk in Customers and convert into sales. 
2. Have to manage ground level team
3. Submit timely reports 

Requirements-

For Female Candidates: 

• Good Communication 
• Should be presentable 
• Language proficiency should be Hindi and English both

For Male Candidates:

• Must have good communication 
• Must be presentable 
• Must have driving license 
• Must be able to drive both automatic and manual cars 

Job Requirements

• Minimum of 6 months – 2 years experience in Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word 
• Experience working in an SEO agency would be an added advantage
• Experience with website analysis using a variety of analytics tools including Google Analytics, SEO Majestic as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) 
• Desired: Knowledge of HTML/CSS and website administrations
• Should possess excellent communication skills
  
  

Job Descriptions

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Administer search engine programs (XML sitemaps and webmaster tools) for purposes of diagnostic reporting
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link-building campaigns in coordination with SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Operationally strong with regular content updates, blogging, website analysis, and more.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
• Monitor and evaluate search results and search performance across the major search channels 
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet the goals

A Product based company is looking out for software engineers in the following categories.
If your profile matches any of the skills&experience categories and you are looking for a change,  Salary won't be a constraint for the right candidate

Category : 0 to 2 years of experience in mobile applications development for android or iOs platforms.

• Build data pipelines for structured/unstructured, real-time/batch, events/synchronous/asynchronous using MQ, Kafka, Steam processing using Java / Python
• Design the Data stores for Big Data systems with expertise in Cassandra, HBase
• Implementation of Indexing and Search using Elasticsearch
• Setup and Deployment of Cassandra, Elasticsearch clusters

• Strong hands-on experience with Cassandra, data modeling, data replication, clustering, indexing for handling for large data sets
• Experience with SQL, NoSQL, relational database design, and methods for efficiently retrieving data for Time Series Analytics
• Strong understanding of CQL, Data Modeling in-order to achieve highly performant data access
• Strong experience in data modeling in Cassandra to design efficient storage model to meet variety of business needs
• Should have Elasticsearch skill with significant experience working with large Elasticsearch clusters, cluster performance optimisation, capacity planning, enhancing monitoring capabilities for early issue detection, driving operational readiness and ongoing maintenance
• Strong hands-on experience of programming with Java / Python
• Ability to troubleshoot and investigate stability, performance issues