Key responsibilities:
- Strategize and execute influencer onboarding/ marketing
- Relationship management with influencers, agencies, and power users.
- Create a feedback loop for the product team to improve app utility & performance
- Collaborate with the marketing team to grow the app community
Mandatory experience:
- 2 to 4 years of experience in community building/sales teams of high-growth consumer apps in India.
- Experience working with Indian /global social media influencers for platform onboarding/ profile management/ influencer marketing campaigns
- Experience in working with Live video apps a plus Love for social media and short video apps. Self-usage is a big plus
- tier 1 university/ institute
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Roles and Responsibilities:
Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.
Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
Analyzing & Reporting of Data & executing changes based on learnings.
Coordinate with agencies & design team to ensure campaign implementation.
Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.
Understand business growth and track record through analysis
Requirements:
Digital Marketing
Experience: 3-4 years
Good written and verbal communication skills.
Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.
We need to have resumes that talk about ROAS, CAC,
1. Ideation, planning and execution of content calendars for Insta, FB, Twitter and LinkedIn (to work design teams)
2. Write copies and captions for platforms. And work with the design team to execute creatives.
3. Responsible for the growth of each platform
a. Followers
b. Engagement
c. Driving conversations
d. Traffic to the website from these social media channels
4. Use social media listening and analytics to understand areas of improvement and take necessary action on a weekly basis (also includes weekly reporting and suggestions). Provide insights to copy+design team in order to create innovative content
5. Assist in scheduling content on the platforms (as needed)
6. Ensure queries on social platforms are catered to always (to work with customer care/ORM)
7. Partnerships with brands/platforms to increase follower base and engagement for own platforms as needed
8. Plan and execute shoots for social media (still and reels)
COMMUNITY
1. Build an external community to support and enhance brand awareness metrics.
2. Work with internal and external teams to ensure that the content calendar is set and executed (for external community) in a timely manner.
PR
1. Work with PR team to build brand awareness and salience
2. Ensure monthly dissemination of press releases and consequent coverage
3. Work with copy team to draft answers, articles, press releases for brand campaigns, launches et
Responsibilities:
• Formation of effective and efficient Google Ad strategies
• Creating, launching, and managing various PPC ad campaigns
• Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.
• Manage budget and make the best strategies for effective bidding to make maximum ROI.
• Perform AB testing by creating different ad copies with different headlines.
• Manage bids and create campaign strategies.
• Create and finalize attractive and relevant landing pages for google ads.
• Track KPI to monitor performance.
• Make plans for audience targeting.
• Producing reports for ad management and insights.
• Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.
• Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.
• Analyze the latest marketing trends and optimize ad campaigns according to that.
• Suggest ways to reduce fraud clicks.
• Make suggestions for creative ad campaigns and templates.
• Execute quarterly marketing plans to meet overall business targets.
Education & Must Have Knowledge In:
• 2 years of experience in Google Ads, online marketing, advertising, or communication
• Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more
• Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required
• Excellent creative writing skills
• Excellent communication skills
• Creative and open to new ideas
• Adaptable and willing to learn new techniques
• Should be able to work independently and multi-task
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Greetings from Meritnation !!!
About Meritnation
With millions of students across 9 countries, we are India's leading online learning portal for school children. Meritnation is a part of Info Edge India Limited, the company behind Naukri.com, 99acres, Jeevansathi, etc. Meritnation cater to course offering for class 1 to 12 and entrance examination (engineering and medical) segment. The company has subscribers PAN India as well as in the Mid-East and has offices across 10 cities in India.
Please visit http://www.meritnation.com/">www.meritnation.com to know more about the Company.
Designation: BDM, Marketing
Role:
We are looking for a candidate who will drive regional marketing activities in the specified zone. The candidate will work closely with the regional marketing teams to drive high quality user acquisition across the specified cities. The ideal candidate should be well versed with negotiation, operations and should have good leadership skills. The candidate should have experience in managing teams and in data driven marketing. Understand the business needs of the company to plan and execute scalable marketing activities in the specified zone.
Key Responsibilities:
The goal will be to manage marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone. The marketing activities will be conducted across the following channels schools, apartments, corporate, popular areas (mall, amusement parks).
- Manage a team of 8-10 marketing executives and team leaders across different cities to drive lead generation campaigns.
2. Work closely across functions like sales, supply chain and finance to drive the marketing objectives of the company.
3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team.
4. Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies. - Conducting in-house seminars to enhance enrolment opportunities
6. Generate a steady flow of leads according to requirement.
7. Manage cost and efficiency of leads. - Taking care of infrastructure requirements
Industry Type : Education / Teaching / Training
Functional Area : Sales, Retail, Business Development
Role : Sales/Business Development Manager
Employment Type : Full Time, Permanent
Key Qualifications:
BE/B.Tech/B.Com. from top universities
MBA/PGDM from Tier 1 Business School preferred
4+ years of work experience in Sales/Marketing
Working Days- 6 (Saturday & Sunday Working; Week Off-Monday)
Remuneration: Fixed Salary (based on experience, candidature and current salary) + Incentives + Mediclaim + Conveyance + Retirement Benefits (Leave Encashment, Gratuity) based on the statutory parameters.
Specific Consideration:
- Good communication & convincing skills.
- Must be comfortable for travelling.