Marketing Manager

Job Tittle:-  Marketing Manager 

CTC:-       10-13 LPA

Experience:- 6-10 Years

Location:-  Bangalore

Working Mode:- WFO

Technical Skills:-

• The candidate should have experience in the preparation and execution   of a marketig strategy. 
• The candidate must be an EXPERT in digital marketing. 
• The candidate must have an intimate knowledge of campaigns. 
• The candidate must have deep knowledge in the digital tool options and b  e an expertn LinkedIn and other relevant Social Media tools. 
• The candidate must have a good understanding of website optimization    and be able to  maintain it efficiently. 
• Establish the valid SEO's and supervise the SEO for highest positioning. 
• Must have a good idea and mind for design and be able to interact with d   e signer for collaterals and content. 
• Interact with external media interfaces.

Qualification:- MBA ( Marketing ), BBA 

Roles & Responsibilities:-

• Understand the business and the potential 
• Analyzing market and sales information 
• Identification of prospective clients. 
• Preparing a go to marketing strategy on digital, social media and print me  dia 
• Set up a Brand identification strategy and execution plan 
• Research competitive products by identifying and evaluating product cha       characteristics,  market share, pricing, and maintaining research databases. 
• Tracks product line sales and costs by analysing data and reviewing the c   competitors 
• Supports sales staff by pre sales tasks, providing sales data, market trend,  forecasts,  account analysis, new product information; relaying customer   services requests 
• Follow up with Clients through the CEO's contacts 
• Website maintenance and press releases 
• Marketing collateral – creation and maintenance and presentations 
• E – campaign coordination 
• Setting up tracking systems for marketing campaigns and online activities 
• ​Reporting to management on marketing and sales activities

• Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars and take approval from clients.
• Maintain content hygiene of the social media pages.
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs

Requirements

• Experience: Fresher
• Ability to create innovative social media content, supported by relevant images and videos
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Job Type: Fresher

Salary: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Expected Start Date: 17/04/2023

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

Profile: Social Media Executive

No. of Position : 1

Role Type: Permanent

Experience: Upto 4 years

Salary : 25-30k

Day shifts, 6 days working (No cabs)

Sunday Off.

·         Candidate should have worked with a NGO

·         Candidate should have handled the NGO website, Facebook, twitter pages of a NGO

·         Should be able to design and plan the activities for NGO

·         Should have Excellent writing skills ( English/Hindi )    

·         Candidate worked as a social worker with a but have good writing skills can be showcased

·         Candidate worked as a content writer for a NGO can also be showcased.

·         Immediate joiners will be preferred as it’s a urgent position