Job Title: Head of Marketing
Location: Remote
About Us: Kitaabh is a fast-growing SaaS accounting platform built for accountants, entrepreneurs, and SMEs. We aim to redefine accounting by offering a fast, intuitive, and modern solution. Our product is in the Beta stage and gearing up for a Go-To-Market (GTM) launch.
Job Overview: We are seeking a dynamic and tech-savvy Head of Marketing with prior experience in SaaS to lead our marketing efforts. This role requires strategic leadership, deep understanding of SaaS business models, and hands-on experience in scaling tech-driven products.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies to drive product awareness, lead generation, and customer acquisition.
• Plan and manage product launches, ensuring effective communication with target audiences
• Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, email campaigns, and more.
• Collaborate with the product, sales, and customer success teams to create tailored campaigns that address customer pain points and highlight key product features.
• Analyze market trends, competitor positioning, and customer behavior to refine and adapt marketing strategies.
• Lead brand-building initiatives, ensuring consistent messaging across all channels.
• Oversee paid advertising, partnerships, and event marketing efforts.
• Manage and mentor a team of marketing professionals, driving performance through data-driven decision-making. Marketing Head 2
• Ensure alignment of marketing activities with business objectives and key performance indicators (KPIs).
• Actively contribute to the evolution of our marketing tech stack to enhance productivity and performance tracking.
Qualifications:
• Proven experience (5+ years) in marketing leadership roles, preferably within the SaaS industry
• Strong understanding of SaaS metrics (CAC, LTV, churn rate) and growth levers.
• Demonstrated success in leading marketing teams and launching SaaS products.
• Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, etc.).
• Experience with Go-To-Market (GTM) strategies, product positioning, and brand building.
• Ability to develop and execute multi-channel marketing strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and leadership skills.
Bonus Points For:
• Experience with marketing automation tools, AI-driven platforms, or CRM systems.
• A background in fintech or accounting-related SaaS products.
• Strong network in the tech and SaaS community.
What We Offer
• Opportunity to lead the marketing efforts of a fast-growing SaaS company.
• Work with a highly collaborative team of industry experts.
• Competitive salary and benefits.
• Flexibility with remote work options
About KITAAB TECHNOLOGIES PRIVATE LIMITED
Kitaabh is a tech-driven platform that brings modern speed and efficiency to the world of accounting, using a keyboard-first interface that feels like a powerful coding environment. We leverage advanced algorithms to handle complex processes like GST, TDS, and compliance, transforming them into seamless workflows. Think of it as the next-gen, developer-friendly approach to financial management, designed to handle data as fast as you do
We craft delightful accounting experiences
Launching India's fastest and most delightful accounting platform
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Experience with managing AWS EC2 VM instances and using AWS managed Services (like S3, MySQL, VPC/Networking, Lambda, etc)
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Please write to us with an updated resume, and one thing you would like us to see as part of your application. This one thing can be anything that you think makes you stand apart among candidates: it can be an interesting hobby project that you’ve self-hosted, a research paper that’s been published, a collection of blog posts you’ve written, a repository you maintain, or your contributions to a major library.
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