Google AnalyticsJob Title: Head of Marketing
Location: Remote
About Us: Kitaabh is a fast-growing SaaS accounting platform built for accountants, entrepreneurs, and SMEs. We aim to redefine accounting by offering a fast, intuitive, and modern solution. Our product is in the Beta stage and gearing up for a Go-To-Market (GTM) launch.
Job Overview: We are seeking a dynamic and tech-savvy Head of Marketing with prior experience in SaaS to lead our marketing efforts. This role requires strategic leadership, deep understanding of SaaS business models, and hands-on experience in scaling tech-driven products.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies to drive product awareness, lead generation, and customer acquisition.
• Plan and manage product launches, ensuring effective communication with target audiences
• Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, email campaigns, and more.
• Collaborate with the product, sales, and customer success teams to create tailored campaigns that address customer pain points and highlight key product features.
• Analyze market trends, competitor positioning, and customer behavior to refine and adapt marketing strategies.
• Lead brand-building initiatives, ensuring consistent messaging across all channels.
• Oversee paid advertising, partnerships, and event marketing efforts.
• Manage and mentor a team of marketing professionals, driving performance through data-driven decision-making. Marketing Head 2
• Ensure alignment of marketing activities with business objectives and key performance indicators (KPIs).
• Actively contribute to the evolution of our marketing tech stack to enhance productivity and performance tracking.
Qualifications:
• Proven experience (5+ years) in marketing leadership roles, preferably within the SaaS industry
• Strong understanding of SaaS metrics (CAC, LTV, churn rate) and growth levers.
• Demonstrated success in leading marketing teams and launching SaaS products.
• Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, etc.).
• Experience with Go-To-Market (GTM) strategies, product positioning, and brand building.
• Ability to develop and execute multi-channel marketing strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and leadership skills.
Bonus Points For:
• Experience with marketing automation tools, AI-driven platforms, or CRM systems.
• A background in fintech or accounting-related SaaS products.
• Strong network in the tech and SaaS community.
What We Offer
• Opportunity to lead the marketing efforts of a fast-growing SaaS company.
• Work with a highly collaborative team of industry experts.
• Competitive salary and benefits.
• Flexibility with remote work options
Subodh Popalwar
Software Engineer, Memorres
About KITAAB TECHNOLOGIES PRIVATE LIMITED
Kitaabh is a tech-driven platform that brings modern speed and efficiency to the world of accounting, using a keyboard-first interface that feels like a powerful coding environment. We leverage advanced algorithms to handle complex processes like GST, TDS, and compliance, transforming them into seamless workflows. Think of it as the next-gen, developer-friendly approach to financial management, designed to handle data as fast as you do
Go Programming (Golang)
We craft delightful accounting experiences
Launching India's fastest and most delightful accounting platform
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres