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Business Development Executive
Business Development Executive

Business Development Executive at vyaparApps · Maharashtra, Mumbai, Pune · 2 - 5 years · ₹1.5L - ₹3.5L / yr · Bootstrapped · Posted 28 Sep 2022

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Business Development Executive

Aditi Muskan's profile picture
Posted by Aditi Muskan
2 - 5 yrs
₹1.5L - ₹3.5L / yr
Maharashtra, Mumbai, Pune
Skills
Field Sales
Lead Generation
Channel Sales
Software Sales
Job description

A Business Development Executive is responsible for engaging and building relationships with MSME Clients viz.
Manufacturers, Wholesaler, Distributors, and Retailers to explore opportunities and generate leads for the sale of Vyapar
App subscription Licenses.

Required Candidate profile
Minimum two years of experience in Field/ Retail/ Software sales
Conducts activities like Business Association Seminars, meets to generate leads
Good communication skill
Education: Must be a graduate

Perks and benefits
Petrol/Mobile Allowance
Medical Cover of Rs 5 Lacs

Role
Field Sales Executive

Industry Type
IT Services & Consulting

Functional Area
Sales & Business Development

Role Category
Retail & B2C Sales

Education
UG:
Any Graduate

Key Skills
lead conversion, Lead Generation, Selling Skills, Field Sales, Cold Calling
Selling To Customer Needs, Cold Chain Management, Selling Products Or Services.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About vyaparApps

Founded :
2015
Type :
Product
Size :
500-1000
Stage :
Bootstrapped

About

India's #1 Free GST Billing Software for small businesses. ✔ Billing ✔ Inventory ✔ Accounting & more. Trusted by 50+ lakh. Learn More
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Shubham Agrawal
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Own top-of-funnel and mid-funnel business development execution, with the primary goal of generating Sales Qualified Leads (SQLs). For the first 6 months, success is measured on creating qualified pipeline, not closing deals.


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Focus prospecting around defined ICPs such as:

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  • Identify and approach agencies, consultants, and channel partners
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6. Reporting and Review

  • Submit weekly reporting on outreach, responses, meetings, presales progress, and SQL creation
  • Track leading indicators, not just final outcomes
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Success Metrics / KRA

First 6 Months Primary KRA

Generate sales-qualified leads.

Phase-wise Focus

  • Months 1–3: India-focused pipeline building
  • Month 4 onward: Expand to international markets in addition to India

Performance Philosophy

Performance will be evaluated on:

  • Quality and consistency of execution
  • Directional evidence that the approach is working
  • Leading indicators such as outreach, engagement, meetings, and pipeline movement
  • SQL generation as the main lagging outcome metric

Closed revenue is not the primary KPI in the first phase.

Weekly KPI Plan

A. Activity KPIs

  • Number of target accounts added
  • Number of contacts identified
  • Number of outreach messages sent
  • Number of calls made
  • Number of LinkedIn touchpoints completed
  • Number of follow-ups completed

B. Engagement KPIs

  • Response rate
  • Positive response count
  • Discovery / intro meetings booked

C. Pipeline / Presales KPIs

  • Number of active opportunities reviewed
  • Number of presales discussions supported
  • Number of proposals / SOWs coordinated
  • Number of opportunities moved to next stage
  • Number of SQLs generated

D. Marketing Coordination KPIs

  • Number of warm leads from marketing initiatives
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  • Number of partner opportunities created

Suggested Weekly Targets (starting version)

Week 1–4

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  • 75–150 contacts identified
  • 80–120 outbound touchpoints
  • 10–20 meaningful responses
  • 4–8 discovery conversations
  • 1–3 SQLs
  • 5+ active opportunities / presales items reviewed
  • 3–5 agency/channel partner conversations initiated

These can be tightened after 3–4 weeks based on actual conversion data.

Weekly Review Format

1. Outreach Summary

  • Accounts targeted
  • Contacts reached
  • Channels used
  • Total touchpoints sent

2. Response Summary

  • Replies received
  • Positive responses
  • Meetings booked
  • Follow-ups pending

3. Pipeline Summary

  • Active presales opportunities
  • Proposal/SOW coordination status
  • Opportunities advanced
  • SQLs created

4. Marketing Coordination Summary

  • Leads received from marketing
  • Status of those leads
  • Feedback for messaging / targeting
  • New campaign ideas or support required

5. Learnings and Next Actions

  • What worked
  • What did not work
  • Bottlenecks
  • Focus for next week

Reporting Template

Weekly BD Report

  • Target accounts added:
  • Contacts identified:
  • Outreach sent:
  • Calls made:
  • LinkedIn messages sent:
  • Emails sent:
  • Follow-ups completed:
  • Responses received:
  • Positive responses:
  • Meetings booked:
  • SQLs generated:
  • Active presales opportunities:
  • Proposals/SOWs supported:
  • Marketing leads received:
  • Partner conversations initiated:
  • Key learnings:
  • Priorities for next week:

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  • Start outbound execution and messaging tests
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  • Build repeatable outbound cadences
  • Start generating stable SQL flow
  • Support marketing-to-sales handoff improvements

Days 61–90

  • Increase SQL consistency
  • Expand outreach depth and partner motion
  • Start testing international opportunities
  • Improve efficiency through stronger channel mix and messaging
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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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