Inside Sales Specialist

Job Title: Lead Generation Specialist

About Us:

Watch Your Health is a health-tech company dedicated to delivering innovative digital health solutions that enhance user engagement, improve health outcomes, and foster business growth. Combining AI-powered tools with wellness programs, the company focuses on personalized, data-driven healthcare to empower individuals and corporates alike.

Job Responsibilities:

Research and identify potential leads through various online and offline channels.

Generate high-quality leads through email campaigns, social media, cold calling, and other outreach strategies.

Qualify leads and schedule meetings or demos with the sales team.

Maintain and update CRM databases with accurate and detailed lead information.

Develop and execute lead nurturing strategies to convert prospects into customers.

Collaborate with marketing and sales teams to refine lead generation strategies.

Monitor and analyze lead generation metrics to optimize performance.

Requirements:

Proven experience in lead generation, sales, or a related role.

Strong communication and interpersonal skills.

Proficiency in CRM software and lead generation tools (e.g., HubSpot, LinkedIn Sales Navigator, Apollo.io, etc.).

Ability to work independently and meet targets.

Experience with cold outreach, email marketing, and social media prospecting.

Knowledge of B2B or B2C sales processes is a plus.

Benefits:

Competitive salary and performance-based incentives.

Opportunities for career growth and professional development.

Supportive and collaborative team environment.

Business Development Representatives (BDRs) are focused on generating and qualifying leads through LinkedIn and other channels. Their main goal is to use these platforms to create connections with potential clients and identify opportunities for the sales team.

Roles and Responsibilities:

1. Lead Identification: Utilizing LinkedIn (especially tools like LinkedIn Sales Navigator) to identify and connect with potential leads that match the target profile.

2. Initial Outreach: Engaging with leads through personalized LinkedIn messages,

comments, InMails, calling, and sending emails, creating interest in the

company's products or services.

3. Qualifying Leads: Assessing the needs and interest levels of the leads, determining if they are a fit for what the company is offering.

4. Scheduling Appointments: Setting up meetings or calls between qualified leads and the sales team, ensuring a smooth handover.

5. Collaboration with Sales and Marketing: Working closely with the Sales Manager and marketing team to align outreach efforts with overall campaign strategy.

6. Monitoring and Reporting: Tracking interactions, responses, and success rates within LinkedIn and reporting these metrics to the Sales Manager.

7. Maintaining Professionalism: Representing the brand in a professional manner, adhering to LinkedIn's guidelines, and maintaining the quality of interactions.

8. Content Engagement: Sharing, liking, and commenting on relevant content to increase visibility and engage with the community within the target market.

9. Utilizing Supporting Tools: If using additional tools like CRM or other integrations, maintaining accurate records and ensuring data integrity.

Skills Required:

• Proficiency in using LinkedIn, especially LinkedIn Sales Navigator.
• Excellent communication and interpersonal skills, including phone and email etiquette.
• Ability to analyze profiles and identify potential leads.
• Self-motivated and goal-oriented approach.
• Understanding of the company’s products or services.

Generate leads

Qualify leads

Experienced

Make sales presentations

Negotiate deals

Close sales

Manage sales pipeline

Stay up-to-date with product knowledge

Collaborate with team members

• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Generate Positive leads

• Understand Prospect’s Pain Areas and educate them with the right Solution and approach
• Generate Leads by Direct Visits, Cold Calls, Cold Email & Social media
• Attend offline networking events, community events and hearings to generate leads
• Research the market to develop warm leads
• Capable of processing Inbound Leads & Outbound Leads (ABM)
• Qualify Customers to establish Product – Solution Fit
• Sound Presentation skills to do a live demo of Solution to Prospects
• Upsell/Cross Sell additional products/modules as the need arises
• Use CRM effectively to assist yourself, track progress with new prospects and report to management
• Strong work ethic to follow up prospects and do not allow leads to slip through cracks
• Focus on achieving Revenue and activity targets on a daily & Weekly basis
• Win Commissions and Contests regularly
• Self Accountable and report weekly progress in team meetings
• Confident to discuss price, negotiate (trade) with Prospects
• Team player working with Marketing and Customer Success Team
• Maintain contact with existing clients to make sure they are satisfied and request referrals

• Previous working experience as an Outbound Sales for 2-5 year(s)
• Bachelors degree in Marketing, Sales, IT or similar relevant fields
• Excellent communication, interpersonal and presentation skills
• Networking aptitude
• Fearless attitude and a hunter mentality
• Demonstrated winning 10-15 Deals and Target accomplishments
• Basic understanding of Finance as you may have to demo with CFOs to Accountants

The ideal candidate for this position will be responsible for ensuring steady growth for the company in terms of new clients and projects. 
The Business Development Associate should understand the company’s portfolio and be able to sell the same to the prospective clients in the network.
The candidate will be responsible for the success matrix of growth of the company. 

Responsibilities

• Devise and execute a successful business development strategy in line with the Company’s plans

• Win new business and achieve agreed revenue targets

• Generate high-quality leads that result in winning new projects and accounts

• Develop new business relationships with top advertising and marketing agencies in India & worldwide. 

• Write compelling business proposals

• Pitch business proposals to clients, negotiate and close sales

• Successfully manage the sales process from lead generation to conversion

• Attend appropriate events and conferences, acting as the perfect agency ambassador while networking

• Keep up-to-date and maintain a strong knowledge of all things digital

• Demonstrate initiative and drive
  
  
  
  

  Qualifications

  • Bachelors, Masters in relevant courses. 

  • 4-5  years of relevant work experience

  • Strong communication skills - oral and written

  • Experienced leader and collaborator

  • Must demonstrate the ability to meet deadlines

  
  
  

  Mandatory Qualifications required

  1. Should have a proven record of working in a Creative Agency or Advertising agency.

  2. Should have a thorough understanding of Digital marketing including Google & Social Mediums and how they benefit clients.  

  3. Should have a strong network of contacts which you will use to develop new business opportunities and to establish business relationships with top advertising and marketing agencies

  4. Be experienced in all stages of the sales process from lead generation to conversion

  5. Salary negotiable depending on the qualifications and experience.

  6. Should have an understanding that the job may require the person to be available after office hours/holidays.

  7. Should have a calm, polite, and professional behaviour and should be a self-motivated leader.

  8. Should Have great proposal writing, presentation and pitching skills

   

  CTC: 5-8 Lacs PA
  Based in Delhi