Sales Executive

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Job Sector: IT, Software

Job Type: Permanent

Location: Chennai

Experience: 10 - 20 Years

Salary: 12 – 40 LPA

Education: Any Graduate

Notice Period: Immediate

Key Skills: Python, Spark, AWS, SQL, PySpark

Contact at triple eight two zero nine four two double seven

Job Description:

Requirements

• Minimum 12 years experience
• In depth understanding and knowledge on distributed computing with spark.
• Deep understanding of Spark Architecture and internals
• Proven experience in data ingestion, data integration and data analytics with spark, preferably PySpark.
• Expertise in ETL processes, data warehousing and data lakes.
• Hands on with python for Big data and analytics.
• Hands on in agile scrum model is an added advantage.
• Knowledge on CI/CD and orchestration tools is desirable.
• AWS S3, Redshift, Lambda knowledge is preferred

• Must have basic WordPress troubleshooting skills
• Taking ownership of customer issues reported and seeing problems through to resolution.
• Researching, diagnosing, troubleshooting, and identifying solutions to resolve WordPress issues.
• Following standard procedures for proper escalation of unresolved issues to the appropriate internal teams.
• Document technical knowledge in the form of notes and manuals
• Hands-on experience with WordPress/PHP/CSS/JS/React.
• Excellent problem-solving and communication skills.
• Ability to provide step-by-step technical help.

ROLES AND RESPONSIBILITIES

• Build an advanced e-commerce admin dashboard application for our platform.
•  Proven working experience in React JS app development and experience with Web packs and integration with NodeJS.
•  Good understanding of Hooks and Redux State Management tools.
•  Understanding of React Design principles and architecture patterns.
•  Collaborate with cross-functional teams to define, design, and ship new features.
•  Work with outside data sources and APIs like the one of Unicommerce.
•  Create Unit-test code for robustness, including edge cases, usability, and general reliability. Work on bug fixing and improving application performance.
• Continuously discover, evaluate, and implement new maximizegies to maximize development efficiency.
• Translate designs high-quality into high quality code.
•  Have a good understanding of CI/CD tools (any).
•  Robust knowledge of popular databases like MongoDB, Elastic Search, DynamoDB, Redis etc;
•  Knowledge about AWS Amplify is super plus.

·

·

• CANDIDATES MUST HAVE
  
  
• · React JS, Redux
• · Hooks and redux state management
• · React design principles
• · Architectural pattern
• · Unit test code
• · High-level design
• · Ci/cd tool
• · Elasticsearch, DynamoDB, Redis
• · AWS amplify
• · ES6/ ECMAScript, JavaScript,
• · NodeJS ,IDEs, Restful API’s , Git

REQUIREMENTS

• Bachelor’s degree in computer science, software development, engineering, or a related technical field
• Proficient with the latest versions of ECMAScript (JavaScript) as well as HTML and CSS
•  Knowledge of React and common tools used in the wider React ecosystem, such as Node.js and npm
•  Familiarity with common programming tools such as Redux, IDEs, RESTful APIs, Git repositories, TypeScript, version control software, and remote deployment tools
•  An understanding of common programming paradigms and fundamental React principles, such as React components, hooks, and the React lifecycle

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

• Demonstrated skills in development of apps where you have performed some role in UI – APIs - DB 
• You have experience with coding in more than one programming language, preferably Java
• Experience with Angular (4 & above), ReactJS, Vue, MongoDB, APIs/Microservices. 
• Experience on building APIs
• You have a sound understanding of programming fundamentals
• Passion for developing robust software and writing maintainable code. 
• Keen interest in new technologies and their timely adoption. 
• Willingness to work extended hours as required to deliver projects. 
• Ability to work well in a team to deliver on team goals. 
• Flexibility under changing conditions and ability to multi-task between projects. 
• Fluent verbal and written communication skills.
• Knowledge/Experience of Python based stack will be an added advantage