Job Title: Google & Meta Ads Specialist
Location: Delhi (On-site)
Company: Aertrip
Industry: Travel & Tourism
Experience Required: 2–4 years (Travel Industry Preferred)
Job Overview:
We are seeking a Performance Marketing Specialist experienced in Google Ads and Meta Ads to manage and optimize paid campaigns for our travel products and services. The ideal candidate will have prior experience in the travel industry, driving bookings, leads, and revenue through high-performing digital campaigns.
Key Responsibilities:
- Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
- Optimize campaigns to maximize ROI, CTR, and conversions while reducing cost per acquisition (CPA).
- Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
- Create remarketing & retargeting strategies to boost travel bookings and inquiries.
- Monitor daily campaign performance and prepare detailed performance reports.
- Collaborate with the content and design team to create high-performing ad creatives.
- Stay updated on Google & Meta advertising policies and industry best practices.
- Implement A/B testing to improve ad creatives and landing page performance.
- Track travel market trends and leverage them for seasonal and promotional campaigns.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
- 2–4 years of experience in managing Google & Meta Ads campaigns.
- Mandatory experience in the Travel & Tourism industry (Flights, Holidays, Hotels, or OTAs).
- Strong knowledge of PPC, audience targeting, and performance optimization.
- Hands-on experience with Google Analytics, Tag Manager, and Search Console.
- Ability to analyze data and provide strategic insights for campaign improvement.
- Excellent communication and project management skills.
Preferred Skills:
- Experience in retargeting campaigns for travel packages or flight bookings.
- Familiarity with GDS / OTA marketing strategies.
- Understanding of conversion tracking & pixel setup.
- Knowledge of landing page optimization to increase lead conversion.
Shubham Vishwakarma
Full Stack Developer - Averlon
About AerTrip India Limited
About
Founded in 2012 Aertrip aspires to become the number one travel portal in the world by providing a convenient and enjoyable booking experience at cheapest prices. At Aertrip are trying to build a team of dedicated and experienced talent. We are looking to hire the best PHP Developers, HTML / Front End Developers, Software Analysts and UI/UX Designers to create a truly magical booking experience for our customers. We have studied over 90 travel websites and apps and designed an interface which provides the best and convenient way to book travel. We are now trying to build a team of extra-ordinary talent to complete this task.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon