General Manager

Key Responsibilities:

• Proactively reach out to potential leads and convert them into active clients.
• Explain the account opening process clearly and assist clients in completing documentation and KYC requirements.
• Guide clients through broker platform registration (e.g., MT4/MT5).
• Follow up regularly to ensure clients fund their trading accounts.
• Coordinate with broker partners to resolve onboarding issues or delays.
• Maintain accurate records of client progress in CRM and report daily/weekly updates to the team lead or manager.
• Educate clients on basic platform use, signal access, and trading readiness.
• Act as the first point of contact for new clients and ensure a positive onboarding experience.

Qualifications:

• Minimum Graduate or Post Graduate.
• Excellent communication and interpersonal skills.
• Basic understanding of trading platforms (MT4, MT5, etc.) and brokerage operations is a plus.
• Goal-oriented, organized, and self-motivate.

Job Summary

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.

Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.

To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.

Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills

Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.

Understanding best practices for UI and UX for websites

Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)

Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus

Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus

Prior experience working in diverse client portfolio

Benefits

5 Day working

Flexible work from home policy

Company sponsored team outing and parties

Company sponsored lunch

No dress code

Salaries at par and above the industry standards

Great Learning and growth opportunities

Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally

Diverse and exciting client portfolio of internationally renowned brands

• Manage large amounts of incoming calls.
• Maintaining a healthy relationship with the existing vendors and generating new leads for vendor onboarding.
• Develop a rapport with customers, demonstrating a friendly and helpful manner to put them at ease.
• Follow up to ensure that appropriate actions were taken on customers' requests.
• Provide troubleshooting assistance for customer orders, account statuses and relevant problems

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore

• Coordinate and manage all marketing, advertising and promotional activities of the clients.
• Brief the creative team about the client requirements, and get the job done as per the company’s standard & client’s brief.
• Work on market research to determine market requirements for existing and future prospects/clients.
• Maintain cordial relation with different media individuals
• Meet clients on a regular basis to understand their business and requirement.
• Make sure that the client receives all the material as per the committed timelines. Marketing ideas for general & Social Media Platforms.
• Manage the workflow and come up with solutions to execute jobs as per deadlines.
• Being proactive in suggesting new ideas to clients.
• Reports and Presentations would be needed on a monthly basis.
• Create presentations for a new client pitch or big promotions.