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GTM Clay Specialist- ED Tech Industry
GTM Clay Specialist- ED Tech Industry
learners point.org's logo

GTM Clay Specialist- ED Tech Industry

Partha Sarathy's profile picture
Posted by Partha Sarathy
3 - 7 yrs
₹9L - ₹14L / yr
Bengaluru (Bangalore)
Skills
Prospecting & Data Enrichment
Intent & Signal Identification
Outbound & Cold Outreach
Pipeline & Lead Management
Collaboration & Reporting

Job Description: GTM Clay Specialist

(Cold Outreach | Prospecting | Pipeline Management)

Role Overview

We are looking for a GTM Clay Specialist to own and scale our outbound motion. This role focuses on building high-intent prospect lists, enriching data using Clay, and driving qualified meetings through highly personalized, multi-channel outreach. You will manage the full outbound pipeline end-to-end and work closely with leadership to refine ICP, messaging, and offers.

Key Responsibilities

Prospecting & Data Enrichment

  • Build high-quality prospect lists using Clay, Apollo, ZoomInfo, and LinkedIn
  • Design and manage multi-step enrichment workflows (email, role, company data, tech stack, intent signals)
  • Maintain clean, accurate, and actionable CRM-ready data

Intent & Signal Identification

  • Identify high-intent buying signals such as:
  • Hiring trends
  • Funding or expansion events
  • ICP behavior patterns
  • Content engagement and website activity

Outbound & Cold Outreach

  • Create and manage cold outreach sequences across:
  • Email
  • LinkedIn
  • Multichannel touchpoints
  • Write highly personalized cold emails and messaging frameworks tailored to different ICP segments
  • Execute manual hyper-personalization for Tier 1 ABM accounts

Pipeline & Lead Management

  • Manage the full outbound funnel:
  • Discovery → Outreach → Reply handling → Qualification
  • Build and maintain lead scoring logic based on:
  • Role fit
  • Company fit
  • Trigger events
  • Behavioral and website signals

Collaboration & Reporting

  • Coordinate with leadership to refine:
  • ICP definition
  • Messaging
  • Value proposition and offers
  • Track and report weekly GTM KPIs, including:
  • Meetings booked
  • Conversion rates
  • Pipeline value

Required Skills & Experience

  • 3+ years experience in GTM, outbound, or growth roles
  • Strong hands-on expertise with Clay (mandatory)
  • Experience using Apollo, ZoomInfo, LinkedIn Sales Navigator
  • Proven ability to build outbound pipelines from scratch
  • Strong copywriting skills for cold emails and LinkedIn messaging
  • Analytical mindset with experience in lead scoring and KPI tracking
  • Experience with ABM and hyper-personalized outreach is a strong plus

Nice to Have

  • SaaS / B2B / EdTech outbound experience
  • Familiarity with CRM tools (HubSpot, Salesforce)
  • Understanding of GTM experimentation and growth frameworks








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About learners point.org

Founded :
2001
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

N/A

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Learners Point Academy was founded in the year 2001. It is a training institute located in Dubai that offers career coaching and corporate training. They are known for providing customized training solutions to both individuals and corporations, focusing on building skills for success in today's competitive environment

Company social profiles

N/A

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