Mulesoft Lead

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

About the company:

Betterhalf.ai

Betterhalf is on a mission to help Indians find their match with single click matching. With 1M users and a presence in every city in India, our reach is expansive — and we’re rapidly growing users (50% quarter over quarter).

By mid next year, we'd like to become the 3rd largest player in the matrimony industry in India and make our path to being No.1. There’s never been a more exciting time to be at Betterhalf.

Company funding:

Betterhalf.ai has successfully raised a $3M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 9-12 months.

Your growth:

You’ll experience Series A, B in 24-months and become integrated as a Category Manager

You’ll see a 50-people team becoming a 150-people and will grab the rarest opportunity to be in the room where company’s decisions are planned with founders and marketing leaders.

Responsibilities:

• Work closely with Product teams to plan & develop features and extensions to existing product lines.
• Analyze sales data & research market trends, customer needs to develop key insights & growth opportunities. This workstream may involve ad-hoc RCAs / interventions on escalations.
• Work closely with sell-side & marketing teams to promote & create awareness for product lines.
• Work closely with CM’s  on integrating growth products with new launches as well as working on specific deep-dives for existing brand partners.
• Identify & build growth capabilities & enablers that will drive significant growth on online sales in India. These growth opportunities could span across affordability, third party services, monetization, new customer acquisition, supply growth & onboarding.
  
  

Qualifications:

Bachelor's degree, 2+ years in sales industry

Experience in full sales cycle, including deal closing. 

Demonstrated sales success

Strong negotiation skills

Strong communication and presentation skills

CRM experience is preferred

Compensation:

Fixed : 40-50k Per Month

Variable: as per performance

If you believe in Hustling and Getting the Job Done! Come Join us in our ambitious journey to revolutionize the Matrimony Industry.

• Collaborate with other software developers, business analysts and software architects to plan, design, develop, test, and maintain web and mobile-based business applications.
• Guide team development efforts towards successful project delivery.
• Identify and encourage areas for growth and improvement within the team.
• Provide third-level support to business users.
• Research and evaluate a variety of software products.
• Analyze and resolve technical and application problems.
• Develop, refine, and tune integrations between applications.
• Design, develop, and unit test applications in accordance with established standards.
• Participate in peer-reviews of solution designs and related code.
• Prepare reports, manuals and other documentation on the status, operation and maintenance of software

• Development and maintenance of Continuous Integration System on JENKINS.
• Build management for the planned major/minor releases
• Release process management and maintenance
• Enhancement and development of build/release system features.
  
  

Required Qualifications:

• 2 - 3 years relevant work experience in Jenkins / Scripting / C / Linux
• Expertise in scripting languages like a shell, python, etc
• Work experience in handling Make/CMake build systems
• Expertise in GIT source revision control
• Experience with Yocto build systems and recipes

We are seeking a Software Design Engineer with hands-on design skills and exceptional unit testing experience. This person will be responsible to design, develop and troubleshoot software programs for laboratory medical device new product development. The incumbent practices and propagates engineering practices on design principles, code quality, refactoring and unit testing.

Responsibilities

• Prototype, design, refactor, implement, unit test Windows based software applications
• Participate in cross-functional project teams to refactor and design software
• Work with multi-discipline teams on new product introduction project while adhering to software development and source control processes
• Document software, write technical specifications for interfaces and testing

Qualifications

• Bachelor’s degree in Software Engineering, Computer Science or related field with no less than 8+ years of experience
• Expert architecting, designing and developing C++/C# based solutions
• Strong software design skills - expert in OOA/OOD development methodologies, software design principles and design patterns
• Experience in Agile development processes and philosophies.
• History of driving project execution and timely delivery while ensuring a quality focus
• Ability to work well with people and be both highly motivated and motivating
• Ability to work in a fast-paced, and often ambiguous environment where continuous improvement is a way of life
• Ability to work independently and proactively with minimal direction

Nice to Have

• Experience working with Docker / Containerization technologies is a big plus
• Experience in medical device design & development is a plus
• Experience in IVD instrumentation, such as clinical chemistry, immunoassay, hematology, urinalysis, molecular, microbiology or flow cytometry systems is a plus
• Understanding of software development processes for a regulated environment (ISO9000/FDA) is a plus
• Experience in software code and build management is a plus