SEO/Digital Marketing Analyst
Key Responsibilities
SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.
Keyword Research
- Conduct thorough keyword research to identify opportunities for content and ranking improvements.
Performance Tracking and Reporting
- Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.
Client Collaboration
- Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.
Competitor Analysis
- Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.
Continuous Optimization
- Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.
Stay Current with Trends
- Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.
Video Editing
- Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.
Requirements
Experience
- Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.
SEO Expertise
- Deep understanding of SEO principles, keyword research, link building, and technical SEO.
Marketing Skills
- Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).
Analytics Skills
- Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
Problem-Solving
- Strong analytical skills with the ability to derive actionable insights from data.
Communication
- Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.
Team Player
- Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
Portfolio
- A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.
Benefits
- Flexible working hours and remote work options.
- Opportunity for professional growth and career advancement.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies.
About Pexaworks Technologies Private Limited
About
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Role Overview:
The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.
Key Responsibilities:
- SEO Strategy Development and Execution:
- Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
- Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.
- Content Optimization:
- Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
- Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.
- Performance Monitoring and Reporting:
- Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
- Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.
- Technical SEO Management:
- Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
- Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.
- Competitor and Market Analysis:
- Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
- Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.
- Local SEO:
- Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
- Optimize Google My Business profiles and manage location-based search strategies.
- Collaboration and Training:
- Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
- Provide training and guidance to team members on SEO best practices.
Qualifications and Requirements:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2–5 years of experience as an SEO Analyst or in a similar role.
- Proven experience in optimizing content for the mental health or healthcare sector is mandatory.
Skills and Knowledge:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Strong understanding of technical SEO, keyword research, and link-building strategies.
- Familiarity with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic coding practices is a plus.
- Excellent analytical and problem-solving skills.
Personal Attributes:
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Sensitivity and awareness when working with mental health-related content.
Key Competencies:
- Expertise in SEO strategies and best practices.
- Data-driven decision-making and performance analysis.
- Ability to adapt strategies to the unique needs of mental health-related audiences.
- Strong alignment with the organization’s mission to promote mental health awareness.
Founding Engineer (3-5 Years)
🔥 Overview: Every year Trillions of dollar cross-border trade is done but still businesses have to face huge problems such as manual paperwork & compliance, unorganized processes, messy communication & collaboration, etc. At https://tradeflo.co/">Tradeflo we are digitizing, automating and simplifying workflow for Exporters and importers. We are on a mission to make 40 Million EXIMPrenuer's businesses simpler, faster and better.
Tradeflo is backed by Tier A global investors, unicorn start-up founders and industry experts. Our team comes from top institutes and founded a start-up in a similar domain.
🛠 Roles and Responsibilities:
As an early-stage member of the team, some of your responsibilities will include:
- Build out the stellar Technology & Engineering team to scale product
- Taking end-to-end responsibility for the strategy & implementation for building Technology.
- Doing multiple role - sometimes writing code, sometimes managing the tech team, sometimes attracting talent, etc.
💻 Qualifications:
- 3 to 5 Years of Experience and Proficiency with any part of Web technology stack.
- Have experience in working with early-stage high growth startup and building team.
📈 This is senior most technology role and long-term opportunity. Compensation is lot more focused on equity and long-term wealth creation.
Requirement
- 1 to 7 years of experience with relative experience in managing development operations
- Hands-on experience with AWS
- Thorough knowledge of setting up release pipelines, and managing multiple environments like Beta, Staging, UAT, and Production
- Thorough knowledge of best cloud practices and architecture
- Hands-on with benchmarking and performance monitoring
- Identifying various bottlenecks and taking pre-emptive measures to avoid downtime
- Hands-on knowledge with at least one toolset Chef/Puppet/Ansible
- Hands-on with CloudFormation / Terraform or other Infrastructure as code is a plus.
- Thorough experience with Shell Scripting and should not know to shy away from learning new technologies or programming languages
- Experience with other cloud providers like Azure and GCP is a plus
- Should be open to R&D for creative ways to improve performance while keeping costs low
What do we want the person to do?
- Manage, Monitor and Provision Infrastructure - Majorly on AWS
- Will be responsible for maintaining 100% uptime on production servers (Site Reliability)
- Setting up a release pipeline for current releases. Automating releases for Beta, Staging & Production
- Maintaining near-production replica environments on Beta and Staging
- Automating Releases and Versioning of Static Assets (Experience with Chef/Puppet/Ansible)
- Should have hands-on experience with Build Tools like Jenkins, GitHub Actions, AWS CodeBuild etc
- Identify performance gaps and ways to fix them.
- Weekly meetings with Engineering Team to discuss the changes/upgrades. Can be related to code issues/architecture bottlenecks.
- Creative Ways of Reducing Costs of Cloud Computing
- Convert Infrastructure Deployment / Provision to Infrastructure as Code for reusability and scaling.
About the company
Credit cards haven't changed much for over half a century so our team of seasoned bankers, technologists, and designers set out to redefine the credit card for you - the consumer. The result is OneCard - a credit card reimagined for the mobile generation. OneCard is India's best metal credit card built with full-stack tech. It is backed by the principles of simplicity, transparency, and giving back control to the user.
The Engineering Challenge
“Re-imaging credit and payments from First Principles”
Payments is an interesting engineering challenge in itself with requirements of low latency, transactional guarantees, security, and high scalability. When we add credit and engagement into the mix, the challenge becomes even more interesting with underwriting and recommendation algorithms working on large data sets. We have eliminated the current call center, sales agent, and SMS-based processes with a mobile app that puts the customers in complete control. To stay agile, the entire stack is built on the cloud with modern technologies.
Check out our apps here:
OneCard (Best credit card app) : http://www.getonecard.app/">www.getonecard.app
OneScore (5 million downloads): http://www.onescore.app/">www.onescore.app
Senior Software Engineer – Frontend
Create a consumer facing front end application that will be used by millions of users.
What you will do:
- Develop our mobile apps using React Native.
- Work with backend, frontend, and other developers to build out a customer-centric experience that will constantly evolve.
- Work with our designers and customer success team to create a seamless user experience.
- Respond to support team tickets as needed to resolve bugs and issues.
- Participate in contributing ideas, updates, and product development areas to the team.
Experience Range:
3-5 years with technical hands-on experience in building a consumer mobile app. You must have shipped an app to the stores.
Technical Expertise:
- 3-5 years experience Android/iOS native apps or React Native based apps and Web front-end technologies such as React.
- Strong command of JavaScript ES6.
- Know how to build (fairly) complex layouts without using any CSS frameworks.
- Strong problem solving and analytical skills using data structures.
- Comfortable in a fast-paced startup environment.
- Bias for action shipping quality code quickly.
This position will play a primary role in planning, implementing, leading, and executing all aspects of Quality and Testing. The role requires hands-on QA expertise, ability to take initiative, develop, and evolve our QA processes. The right candidate will be able to analyze the systems to determine what to test, the priority of those tests and the best way to test.
Key Responsibilities
- Perform impact/test analysis for the new features, feature-enhancements, and bug fixes.
- Conduct test design and test execution for functional/non-functional aspects of features / product.
- Hands-on execution for functional/non-functional aspects of features / product.
- Automate the tests to ensure repeatability of tests.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 1 to 4 year's experienced software quality professional.
- Experienced developing and executing test cases, scripts, plans and procedures to support various development methodologies.
- Familiarity with entire software development life cycle and test cycles (Unit, Regression, Functional, Systems, Performance and Volume, User Acceptance).
- Knowledge & experience on java or python, selenium, Appium, etc. to perform the automation of websites and apps on desktop/handheld devices.
- Knowledge & experience on tools like JMeter, Gatling, locust to perform non-functional tests.
- Detailed and effective written communication skills for documenting the features tested and bugs found.
- Highly organized, detail oriented, extremely responsive candidate who would like to take up technical challenges.
- Self-motivated, works well independently and with others.
Whom will you work with?
You will work with a top-notch tech team and report to the engineering head.
What can you look for?
A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at company
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Company works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Identify relationships and converting to
sales force custom objects, lookup
relationships, junction objects, master-
detail relationships.
Expertise in Force.com technology stack:
APEX, Visual Force, SOQL,SOSL.
Extensive experience of using declarative
features like validation rules, workflows,
approval processes, sharing rules
automation for satisfying
complex business process automations.
Worked extensively on various
salesforce.com standard objects like
Accounts, Contacts, Opportunities,
Products, Cases, Leads, Campaigns,
Reports and Dashboards
• Hand on experience with Apex Language,
Apex Trigger, Apex Class, Asynchronous
Apex and Visual Force (Page, Component
& Controllers) .
• Good exposure of designing Lightning
components, Lightning Design System
• Good exposure of Salesforce Integrations
using SOAP and REST APIs
• Working knowledge of SQL
• Salesforce Certified candidates shall be
preferred
• Understanding of the DevOps model
• Understanding of the CI/CD pipeline for
deployments
**Logistics:**
- Current Location (city)
- Willingness/Ability to move to NCR post pandemic
- Available From Date
- Notice Period (if any)
- Current CTC/Expected Compensation
**Cover Letter:**
- A short one paragraph summary of your experience, and a few sentences about why you're applying for this role.
**Strong Preference for candidates who can join quickly, and are already in the NCR.**
# Company
Egregore Labs (www.egregorelabs.com) is a financial software company founded in 2017 by Prashant Vijay (ISB, Tulane) & Hari Balaji (IIM Ahmedabad, IIT Madras) both of whom have spent over a decade each in Financial Services, with a majority of their experience at Goldman Sachs across New York, Hong Kong & Singapore in roles across Trading, Quant & Technology.
# Opportunity
We are looking for an expereinced full-stack engineer, with front-end experience to join our team.
We will share our workload as a team and we expect you to work on a broad range of tasks.
Here’s are some of the things you might have to do on any given day:
- Implement responsive and performant UIs with user centered approach with frontend technologies including Angular 2, Javascript(ES 6), Typescript, SCSS, etc
- Build back-end REST APIs on Python 3 based server frameworks for deployment and scaling of our product(s)
- Write meaningful test cases for frontend & backend platforms
- Integrate our products with 3rd party products/tools/services
- Develop Infrastructure for delivering services using a performance driven approach, build databases, schedule automated jobs, etc
# Ideal Background / Experience
- At least 24 months of diverse experience in web development for product or services oriented environment with exposure to working production deployments
- Expertise in programming using Python/Javascript or similar scripting languages
- In-depth exposure to technologies used in web-based SaaS products, including REST APIs
- Sound understanding of Postgres and NoSQL databases such as MongoDB
Nice to have exposure to any of
- AWS
- Azure
- ELK
- Object Relational Models (SQLAlchemy, etc)
- Google APIs
- Microservices Architecture Pattern
- NodeJS / ExpressJS
# Desirables
We are looking for a person who has
**Resourcefulness** - we're looking for versatile developers who are good at figuring out what they need to use, learn, build, re-purpose to get the job done quickly and efficiently.
**Ownership** - We like to be directive and not prescriptive in our management. We’d love for you to take ownership of what you work on, and tell us what to do, rather than the other way round.
**Work Ethic** - We’ve grown up on Wall Street. We work hard, and have aggressive goals. We want our team-mates to be focused, goal-oriented and consistent high achievers.
**Execution Focus** - Our business is about getting things done, and getting things done right. We want outcome focused colleagues who can multi-task, and execute quickly and elegantly.
# What else you need to know
We are an early stage company. Working here is not for the faint-hearted. An intense and unstructured work environment, lots of excitement and a group of motivated colleagues is what we bring to the table. We ask you to bring your undivided attention, strong worth ethic & resourcefulness. We are Delhi based and work 6 days a week. We operate in a Python environment.
We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.
The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.
Responsibilities
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
- Promote the company’s products/services addressing or predicting clients’ objectives
- Prepare sales contracts ensuring adherence to law-established rules and guidelines
- Keep records of sales, revenue, invoices etc.
- Provide trustworthy feedback and after-sales support
- Build long-term relationships with new and existing customers
- Develop entry level staff into valuable salespeople
Requirements
- Proven working experience as a business development manager, sales executive or a relevant role
- Proven sales track record
- Experience in customer support is a plus
- Proficiency in MS Office and CRM software (e.g. Salesforce)
- Proficiency in English
- Market knowledge
- Communication and negotiation skills
- Ability to build rapport
- Time management and planning skills
- BSc/BA in business administration, sales or relevant field