SEO/Digital Marketing Analyst at Pexaworks Technologies Private Limited · Remote only · 1 - 2 years · ₹1L - ₹2.4L / yr · Bootstrapped · Remote only · Posted 11 Jun 2025

SEO/Digital Marketing Analyst
Key Responsibilities
SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.
Keyword Research
- Conduct thorough keyword research to identify opportunities for content and ranking improvements.
Performance Tracking and Reporting
- Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.
Client Collaboration
- Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.
Competitor Analysis
- Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.
Continuous Optimization
- Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.
Stay Current with Trends
- Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.
Video Editing
- Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.
Requirements
Experience
- Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.
SEO Expertise
- Deep understanding of SEO principles, keyword research, link building, and technical SEO.
Marketing Skills
- Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).
Analytics Skills
- Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
Problem-Solving
- Strong analytical skills with the ability to derive actionable insights from data.
Communication
- Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.
Team Player
- Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
Portfolio
- A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.
Benefits
- Flexible working hours and remote work options.
- Opportunity for professional growth and career advancement.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies.

About Pexaworks Technologies Private Limited
About
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Job Summary
We are looking for an experienced SEO Manager to develop and execute SEO
strategies that improve organic search visibility, increase website
traffic, and drive qualified leads or conversions. The ideal candidate
should have strong technical SEO knowledge, keyword research expertise,
content optimization skills, and experience managing SEO campaigns.
Key Responsibilities
Develop and implement comprehensive SEO strategies aligned with business
goals.
Conduct keyword research, competitor analysis, and search intent
mapping.
Manage on-page, off-page, and technical SEO activities.
Perform website audits and resolve crawling, indexing, canonicalization,
and site architecture issues.
Optimize website content, metadata, internal linking, URLs, and landing
pages.
Lead link-building and digital PR initiatives to improve domain
authority.
Monitor organic traffic, keyword rankings, conversions, and other KPIs.
Use Google Analytics 4, Google Search Console, and SEO tools such as
Ahrefs, Semrush, or Screaming Frog.
Collaborate with content writers, developers, and digital marketing
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Optimize websites for mobile usability, page speed, and Core Web Vitals.
Stay updated on Google algorithm updates, AI-driven search, and evolving
SEO best practices.
Prepare regular SEO performance reports and provide actionable
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Manage SEO projects, timelines, and team members where applicable.
Required Skills and Qualifications
4–10 years of hands-on SEO experience.
Strong understanding of technical, on-page, and off-page SEO.
Proficiency in Google Analytics 4 and Google Search Console.
Experience with keyword research, competitor analysis, and backlink
analysis.
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Experience with CMS platforms such as WordPress, Shopify, or similar
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Strong analytical, communication, and project management skills.
Ability to develop data-driven strategies and demonstrate measurable SEO
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Key Performance Indicators (KPIs)
Organic traffic growth.
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