Director of Engineering

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

Technical Skills

• Strong experience with C#, .NET Core / .NET Framework
• Minimum 3+ years hands-on experience with Angular (8+)
• Proficiency in JavaScript, TypeScript
• Experience developing REST APIs
• Knowledge of Entity Framework Core
• Experience with SQL-based databases
• Good understanding of OOP, SOLID principles, design patterns
• Experience in unit testing (xUnit, NUnit, Jasmine, Karma)

Nice-to-Have Skills

• Experience with Azure/AWS cloud services
• Familiarity with Docker and containerization
• Understanding of microservices and API gateway patterns
• Knowledge of messaging queues (RabbitMQ, Kafka)

·        Interpreting lessons in Sign language and supporting in conducting Sign Language workshops for Corporates.

·        Conduct training program as per the curriculum of Y4J.

·        Coordinate with Y4J partner companies for On Job Training (OJT) and placement of trained candidate.

·        Maintaining Physical and online MIS system.

·        Accompanying SHI Candidates for placements.

·        Supporting in mobilizing candidates for Training Center

·        Periodical Assessment of the Candidates and Reporting.

·        Supporting in organizing Online/Offline Workshops, Job fairs.

·        Supporting in organizing Corporate Workshops in Sign Language

·        Any other tasks that may be assigned from time to time.

We seek an adept and skilled UI/UX Engineer to create and mold an exceptional, user-oriented product and experience tailored for our customers. Your primary tasks will revolve around resolving user experience issues and crafting visual elements. You will possess the ability to make purposeful design choices and seamlessly transform user journeys into intuitive interactions. The perfect candidate will be a visionary with a flair for design, proficient in communication to grasp project requirements, and deliver meticulously crafted user designs and experiences.

Requirements:-

• Develop Devin's Design System, which includes:
• Creating a visual identity system that aligns with our brand identity.
• Emphasizing the use of reusable components during the design process.
• Crafting a comprehensive style guide.
• Collaborate with the product team to comprehend business objectives and transform them into tangible elements, such as:
• Information architecture (UX) to ensure a well-organized user experience.
• User journeys and app flows (UX) to map out the user's interactions and experiences.
• Low-fidelity designs and wireframes (UI) to outline the initial design concepts.
• High-fidelity designs (UI) for detailed and polished visual representations.
• Work closely with the QA and Engineering teams to verify the proper implementation of the designs.
• Identify and troubleshoot UX issues by utilizing instrumentation tools and conducting regular customer reviews.
• Present and justify design decisions, ensuring they align with the overall design roadmap and follow fundamental principles like color theory and visual weight.
• Effectively communicate how the creative vision will contribute to achieving the company's objectives.
• Ensure that the designs are responsive and compatible with all devices, including Web, Tablet, and Mobile platforms.

Profile: Full Stack Developer 

Company: Axtechnosoft Pvt.Ltd (Website: https://axtechnosoft.com/">https://axtechnosoft.com/, http://www.daxsws.com/">http://www.daxsws.com )

Location: Remote/WFH

Salary: Best in Industry

Must have: -  

• Total experience of 4-6 years while the relevant experience of at least 2 years.  
• Proven experience as a Full Stack Developer or similar role  

• Experience developing web applications.  
• Familiarity with common stacks  
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)  
• Knowledge of multiple back-end languages (e.g. Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)  
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache), and UI/UX design  

• Experience in building and using API’s.  
• Excellent communication and teamwork skills  
• Understanding of Software Engineering best practices.  
• Previously worked on user-facing products with scale.  
• Great attention to detail.  

• Organizational skills  
• An analytical mind  

Good to have: -  

• Working knowledge of React Red.  
• DevOps experience working with AWS / Other cloud platforms.  

• Degree in Computer Science, Statistics or relevant field.  
• Open-source contributions with a GitHub link is a plus.  
• Working knowledge of AI/ ML.  
• Agile methodology.  
• Experience working in a start-up environment.  

Key Skills  

 Angular JS  

Node.js  

Framework  

Automation framework  

UX / UI Design  

Reactor & Solids Processing  

JOB SYNOPSIS

We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.

JOB RESPONSIBILITIES

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Track, report and analyze website analytics 
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement the latest search engine optimization recommendations and best practices
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
• Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.

JOB REQUIREMENTS

• 2-5 years of experience as an SEO Strategist or similar role
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
• Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
• Strong organizational, time management, and analytical skills
• Team player
• Experience with Social media is a plus
• Excellent Written Skills

Job Title: UI Developer- HTML / CSS / JavaScript

Department: Technology and Research

Location: Mohali, Punjab

Reports to:  Technical Lead

Context

Sampana Digital (SDPL) (http://www.sampanadigital.com">www.sampanadigital.com)  is a digital technology company that provides end-to-end product engineering and digital transformation services. Our engineering services includes web & mobile application development, user experience design, cloud, testing and infrastructure managed services to transform businesses digitally. We also enable enterprises with contextual and personalized two-way multi-channel mobile communications, including SMS, voice, email and PWA technology.

We believe in small teams of smart, committed, and diverse individuals coming together and form a breakthrough insight. We are a team of passionate professionals to craft an unbeatable culture and services.

Come and join us!   

Role Description

We are looking for a creative and skilled UI Developer to develop websites and applications with functionality and aesthetics in mind. The UI Developer will work with Back-End Developers and Front End Developers to ensure that the website is optimized for several devices and presented in an attractive way. As a UI Developer one must have excellent knowledge of HTML, CSS and JavaScript.

Job Responsibilities

• Writes high quality code & unit tests, builds, tests as per agreed timelines
• Participates in technical design and provides estimation
• Owns one or more small to medium features
• Becomes a go-to person in at least one area
• Communicates clearly and gets clarification upfront to minimise rework.

Skills

• Exhibit strong problem solving skills, helps other developers and demonstrates teamwork
• Understands detailed requirements and demonstrates excellent problem solving skills
• Deep understanding of software engineering practices, Design Patterns.
• Hands-on experience in UI framework
• Understanding of web markup, including HTML5, CSS3 and cross-browser compatibility issues.

• Proficiency in converting visual design (created in Adobe Photoshop, Illustrator,etc) into HTML CSS.

• Strong sense of ownership, drive and ability to deliver results
• Strong communication skills
• Must have experience in bootstrap/ responsive design
• Experienced in web performance testing tools