Digital Marketing

About HighLevel:  

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals.

We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Requirements:

• Bachelor’s Degree or Equivalent SaaS Experience required 
• 0-2 Years of Digital Marketing, Agency Sales, Account Management or Business Development experience
• Working Knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO
• Comfort in public speaking and presentations to a variety of audiences
• Proficiency in professional writing and or basic copywriting skills
• A strong technical aptitude to help our users succeed with the HighLevel software
• Experience working with and or ability to learn the use of various CRM Systems
• Working Knowledge of the following applications strongly preferred
• Google Suite, Zoom, Facebook, Instagram, Linkedin and other social media.

Responsibilities:

• Measure success against affiliate program growth KPIs and metrics
• Regularly collaborate with Sales, Marketing, and Departmental leadership to develop and deploy ongoing Affiliate recruitment strategies
• Prospect and identify an ongoing targeted list of potential affiliates
• Create personalized strategies for existing affiliate quarterly goals and targets 
• Orchestrate existing and prospective affiliate landing pages and pre-defined affiliate offers
• Other duties may be assigned

EEO Statement: 

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

     ​

1.   Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
2.  Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
3. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
4. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
5. Carry out demographic surveys to identify potential customers
6. Contact potential customers through emails, calls, and home visits to create product/service awareness
7. Employ knowledge of company goals in carrying out marketing operations
8. Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
9. Support marketing managers in the development of pricing strategies to set suitable prices for products.

Requirements

1.       Excellent written and oral communication skills and detail-oriented

2.       Very good planning & project management skills

3.       Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display

4.       Capable of managing a team & work independently with external vendors

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

Selected intern's day-to-day responsibilities include:

• Developing and executing marketing strategies that drive sales to business-to-business companies
• Research through web analytics and use keywords for global promotion and generating leads through digital means.
• Plan and execute all web, SEO/SEM, database marketing, email and social media.
• Performing market analysis and research on the latest trends.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Update information on our website to boost rankings.
• Researching and evaluating competitor marketing and digital content.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.

Role

We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.

Key Work Areas

• Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
• Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
• Manage, optimise and execute multi-channel marketing and retargeting campaigns
• Analyse own content stream to optimise content strategy
• Write crisp copy with quick turn-around time
• Optimise listing for e-commerce marketplaces  
• Draw insights from product sales data for product portfolio optimisation

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills