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Digital Marketing Manager
Digital Marketing Manager
DotC United Groups's logo

Digital Marketing Manager

praveen kumar's profile picture
Posted by praveen kumar
2 - 6 yrs
₹3L - ₹8L / yr
Delhi, Gurugram, Noida
Skills
Digital Marketing
Search Engine Optimization (SEO)
Content Writing
PPC

Digital Marketing Manager responsibilities include:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Content creation and repurposing for all digital channels
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Bachelors/Masters degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About DotC United Groups

Founded :
2015
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

DotC United Group (DUG) is committed to creating world-class platform products, leveraging state-of-the-art technologies, machine learning, and massive data to solve the pain points of marketing. Help more brand and products to be seen around the word by marketing solution technology with speed!
Read more

Connect with the team

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praveen kumar

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