Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

About DotC United Groups
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About Pristyn Care
Pristyn Care is an Asset Light full-stack healthcare provider that rents spare OT capacity and Surgical infra of a hospital to perform surgeries for its own patients via Pristyn's full-time surgeons. We do elective procedures in Proctology, Laparoscopy, ENT, Gynaecology, Obstetrics & IVF, Urology, Vascular, Orthopedics, Ophthalmology, and Aesthetics. Pristyn Care has a team of high-quality surgeons, a tech-enabled patient acquisition engine, process-driven patient care, insurance clearance expertise and a network of Hospital partners with predictable OT availability. Founded by a team of Ex-Max & Medanta Doctors & Ex-UrbanClap, Mobikwik folks, we are disrupting the surgical ecosystem. In 5 years, we aim to be the largest distributed (full stack) surgery platform in India.
Pristyn Care, headquartered in Gurgaon, is operational since Jun, 2018 and since then have expanded to 22+ cities across India. We are series C funded led by Epiq Capital. Sequoia Capital, Hummingbird Ventures and Greenoaks Capital are other key investors. With a team size of 850+ people including 150+ surgeons, we are proud to have served more than 20,000 happy patients till now. Our surgeons are performing surgeries in 450+ hospitals pan India including corporate hospitals.Pristyn care is among the esteemed list of official stakeholders with Swasth which has top 25 Indian startups along with best hospitals of India. Swasth's mission is to lay the foundation of a technology framework that will form a digital backbone for healthcare delivery in India (http://www.swasth.app/" target="_blank">www.swasth.app). It aims to optimize hospital capacity by use of the latest digital technology.-
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