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Digital Marketing Manager
Digital Marketing Manager
DotC United Groups's logo

Digital Marketing Manager

praveen kumar's profile picture
Posted by praveen kumar
2 - 6 yrs
₹3L - ₹8L / yr
Delhi, Gurugram, Noida
Skills
Digital Marketing
Search Engine Optimization (SEO)
Content Writing
PPC

Digital Marketing Manager responsibilities include:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Content creation and repurposing for all digital channels
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Bachelors/Masters degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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Shubham Vishwakarma

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About DotC United Groups

Founded :
2015
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

DotC United Group (DUG) is committed to creating world-class platform products, leveraging state-of-the-art technologies, machine learning, and massive data to solve the pain points of marketing. Help more brand and products to be seen around the word by marketing solution technology with speed!
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Introduction

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  1. This is an entrepreneurial project management position that challenges the client status quo by helping them re-imagine the art of what is possible using consulting mindset and business strategy skills.
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What we are NOT looking for: Buzzword Bozos (BB) or Certification Chasers (CC).

What we seek is an AA (Awesome Attitude to Learn, Improve & Coach).

Not just a BB or CC? Quick self-discovery test:

When was the last time you thought about how GAN (Generative Adversarial Networks) can help auto-create new building designs for an architect or new jewellery designs for a designer OR passionately convinced a friend that Google Video Intelligence API or AWS Rekognition can now auto-video-screen an applicant with 90+% confidence level almost automating 75+% efforts of a recruiter, OR leverage Google Vision API to do e-KYC? If this is what you constantly get blamed for & your friends have made a strip for you on xkcd, you are probably the right-fit for what we are looking for.

Your bucket of Undertaking :

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  1. Be the first one to experiment on new age cloud offerings, help define the best practise as a thought leader for cloud, automation & Dev-Ops, be a solution visionary and technology expert across multiple channels.
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  1. Is Education overrated? Yes. We believe so. However there is no way to locate you otherwise. So unfortunately we might have to look for a Bachelor's or Master's degree in engineering from a reputed institute or you should be programming from 12. And the latter is better. We will find you faster if you specify the latter in some manner. Not just degree, but we are not too thrilled by tech certifications too ... :)
  1. To reiterate: Passion to tech-awesome, insatiable desire to learn the latest of the new-age cloud tech, highly analytical aptitude and a strong ‘desire to deliver’ outlives those fancy degrees!
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A quick self-discovery test below:

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    1. You listen more than you speak.  When you do speak, people feel the need to listen.
    2. You have ‘one’ life - no work life or personal life. You are the same at both places.
    3. You are generally happy and passionate about life. When shit does happen you know how to tell your heart ‘All is well’.
    4. You are compassionate to yourself, you love your work, your company, your country, and are generally a person people like to be around.
  2. How you work & live?
    1. You make difficult & complex decisions in an environment filled with lack of well defined constraints and uncertainty.
    2. You are able to admit to your team that you were shit scared while making those decisions.
    3. You are able to juggle conflicting priorities and remain composed as the client keeps on changing requirements. :)
    4. You are genuinely passionate about developing great software, learning a lot, helping others learn and  having loads of fun while doing so.
  3. What you love?
    1. You love things. You are passionate. You care for your self, family, country and Big Bang Theory (and this is a must!).
    2. You love to organize, index, and improve things around you - Yes you are Sheldon’ish’ at times and ‘Leonard’ish’ the other times.
    3. You are passionate about improving processes and you truly feel satisfied by making things better.
    4. You love Google. And AWS. And Terraform. And CI - CD pipelines. And linux.

 

Read more
Financial Hospital
at Financial Hospital
2 recruiters
Manish Hingar
Posted by Manish Hingar
Mumbai
1 - 3 yrs
₹1L - ₹3L / yr
Communication Skills
Tech Support
Customer Success
Job Responsibilities: Responsible for providing assistance to end-users who’re using our products (Online Platform) Catering to queries related to platform Taking care of users Onboarding process Skill Set Required: Good communication skills Good Technical Skill (for using online platform) Graduate Good analytical and problem solving skills Good interpersonal and customer care skills
Read more
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Shubham Vishwakarma

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