Digital Marketing Manager

Digital Marketing Manager at DotC United Groups · Delhi, Gurugram, Noida · 2 - 6 years · ₹3L - ₹8L / yr · Profitable · Posted 24 May 2021

Digital Marketing Manager

at DotC United Groups

Posted by praveen kumar

2 - 6 yrs

₹3L - ₹8L / yr

Delhi, Gurugram, Noida

Skills

Digital Marketing

Search Engine Optimization (SEO)

Content Writing

PPC

Digital Marketing Manager responsibilities include:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Content creation and repurposing for all digital channels
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelors/Masters degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Digital Marketing Manager responsibilities include:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Content creation and repurposing for all digital channels
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelors/Masters degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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About DotC United Groups

Founded :

2015

Type :

Products & Services

Size :

100-1000

Stage :

Profitable

About

DotC United Group (DUG) is committed to creating world-class platform products, leveraging state-of-the-art technologies, machine learning, and massive data to solve the pain points of marketing. Help more brand and products to be seen around the word by marketing solution technology with speed!