SEO/SEM Account Manager

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Responsibilities and duties

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs, and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

Digital Marketing Manager - Astroyogi.com

Responsibilities

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed