SEO/SEM Account Manager

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with Radhika.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with Sunjit on order updates and customer delight initiatives.

4. Offline Partnerships

Work with Sunjit to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata or ready to relocate immediately.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

Job Description for Project Manager:-

1.Exposure to US/International Client Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

2. Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.

3. Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.

4. Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.

5. Responsible for client receivables; planning and execution of monthly retention.

6. Candidates with Project Management, Digital Marketing & Technical Skills Preferred.

7. Preferred Location Noida.

8. Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.

9. Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.

10. Achieves strategic customer objectives and account plans defined by company management.

11. Good relationship-building skills (internal, external, and cross-cultural).

12. Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.

13. Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.

14. Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.

The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.

Essential Duties and Responsibilities

• Auditing existing websites
• Competitive research and benchmarking
• Keyword research and mapping
• Content writing and optimization
• On-page optimization
• Link building outreach
• Monitoring and evaluating results and building reports on those results for our clients

Qualifications

• A hunger for learning and the ability to perform independent research to solve problems
• Proficiency with Google Sheets
• Working knowledge of search engine optimization and/or digital marketing is preferred
• Ability to thrive while working on multiple projects with strict deadlines
• Ability to work well with all teams across the agency
• Commitment to completing work on time that meets or exceeds expectations of quality

Responsibilities:

• Develop and implement digital marketing strategies to drive lead generation and customer acquisition.
• Plan, execute, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visual assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:

• 2-3 years of proven experience in digital marketing, with a focus on lead generation and paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and the ability to interpret data to drive decision-making and campaign optimization.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team environment.

We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.

This is a part time, remote role. It will require a commitment of 21 hours per week. 

We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.