SEO/SEM Account Manager

Job Title : Digital Marketing Specialist (SEO, SMO & Performance Marketing)

Experience : 2+ Years

Location : Noida (Work from Office)

Job Summary :

We are seeking a skilled Digital Marketing Specialist with expertise in SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), and hands-on experience with CMS platforms like WordPress, Shopify, or Magento etc.

The role requires a data-driven marketer who can optimize campaigns, boost online visibility, and deliver measurable business growth.

Mandatory Skills :

• SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), CMS (WordPress/Shopify/Magento etc.), Google Analytics, Search Console.

Key Responsibilities :

• Execute On-page & Off-page SEO strategies to improve search rankings and website traffic.
• Plan, run, and optimize Performance Marketing campaigns on Google Ads & Meta Ads (Facebook/Instagram Ads).
• Develop and implement SMO strategies to increase engagement and reach across social platforms.
• Manage and update websites on CMS platforms (WordPress, Shopify, Magento, etc.).
• Track, analyze, and report performance metrics for SEO, SMO, and paid campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements :

• Minimum 2+ years of experience in SEO, SMO, and Performance Marketing.
• Proven expertise in Google Ads, Meta Ads Manager, WordPress, Shopify, Magento.
• Strong analytical skills with knowledge of Google Analytics, Search Console, and SEO tools.
• Good communication skills with ability to optimize content for search & conversions.

Designation: Digital Marketing Manager

Location: HSR Layout, Bangalore

Working days: Monday-Friday

Client: Sustainable Fashion Brand

Salary: 15-25 LPA

About the Company:

Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also

stands out in the fashion industry for its transparency.

The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA

certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.

Why Should You Join Us?

● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.

● Collaborate with a dynamic and creative team in a fast-growing company.

● Opportunity to lead and shape the future of media strategy in the fashion industry.

Role:

In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.

Key Responsibilities:

●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets

●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.

●Work on building creatives that are channel appropriate with the Brand team for the requisite collection

●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.

●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.

●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.

Qualifications and Skills:

● 4+ years of hands-on experience, in a fashion category.

● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.

● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.

● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.

● Strong copywriting and communication skills for creating engaging digital content.

● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).

ROLES & RESPONSIBILITIES:

• A thorough study of the brand, its values, deliverables, upgrade systems and good communication skills with the client is required.

• A thorough study of the existing product list and their materials is required.

• Management of front desk operations & point of sales

• Receive and respond to customer enquiries as required

• Acquire a thorough understanding of Key customer needs and requirements

• Identify business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

• Engagement in Strategic Planning of Sales and BD

• Setting up meetings with the prospective clients

• Presenting product/ service demonstrations to the client

• Establishing new business links

• Seek new opportunities through networking, cold calling, and social media channels

• Expand the relationships with existing customers by continuously proposing solutions that meet their requirements

• Custom orders or modifications: If there are any requests to personalise the size / material / module / design of an existing product, all the details must be coordinated with the support of the Product

• Design Head (PDH). All inputs need to be communicated with the client, keeping the PDH in Email CC. All finalised details must be thoroughly mentioned in the email and the Proforma invoice before payment confirmation

• Organise to send swatches when asked by clients. All the swatches need to be tagged with the correct coding that is registered by both parties (Client and Design studio)

• Prepare Proforma Invoice as per finalised requirement in the standard software used by the company.

• Ensure all client records are well maintained, accurate and current.

• Organise for payments, provide necessary information and make sure for timely sales. Keep accounts department informed and in email CC at all times.

• Ensuring payment and cash transaction are carefully managed for accuracy and consistency.

• Communicate sales with accounts department and OM at all times.

• Send order confirmation email (As per draft) once the payment is cleared. All such details to be confirmed with OM before sending

• Details will be > Estimated production time, and tentative Delivery date > Shipping time frame > Details with regards to any changes in order before xxx time

• Delivery confirmation email: All necessary information to be gathered from client (As per draft)

> Billing details (Name, address, GST no)

> Shipping details (Name, address, contact person who will receive the consignment)

> Information for Unloading of material

> Width for entry of big sized tempo through the lane / entry gate > Alloted space for parking, and unloading of material, distance to the elevator . staircase

> Floor no / number of flights for stairway

> Availability of service elevator OR Availability of Passenger elevator

> Width of Staircase. Furniture placement guidance / actual space for to keep material.

> Update Client for scheduled timings and any other important communication.

> Keep the client informed if there are any delays with the order, or schedule the exact delivery date in accordance to their availability.

Post Delivery:

• Update from client post delivery and acceptance of goods. Logistics Incharge, SM & OM to be informed of the status of the delivery. Any update or details to be immediately communicated via email to keep record of the conversation.

• Any mishaps or grievances to be addressed by email followed with the necessary acton / solution after consulting with the OM.

• After Sales Service: Thank you email - stating Warranty details

• Assembly Booklet and arrange a video call for assembly assistance, if required.

• Returns & Damages.

• Resolve any complaints, additional requirements post delivery

of goods. All information to be communicated to the necessary department. Any rework, design update, product replacement to be communicated with the OM & OP and PDH. Commitments and solution to be addressed only after approval of the OM.

• Maintaining files and filing system

• Completion of administrative tasks as assigned by Office Manager

• A big part of your job involves gathering and analysing data to help you understand your customer base and coming up with suggestions for improving the existing strategy.

• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

• Take feedback from customers and share it with support teams

• Prepares reports by collecting, analyzing, and summarizing information.

• Maintains quality service by establishing and enforcing organization standards.

• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

• Contributes to team effort by accomplishing related results as needed.

• Liaise with other managers to plan future development and strategies for the overall growth of the company.

Digital Marketing Executive

We are looking an experienced Digital Marketing Executive and result-driven person, who join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company’s social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Requirements

• Good Command Over Language: Excellent writing skills for creating manual content.
• Basic Knowledge of Data Analysis: Ability to analyze data for SEO and website reporting.
• Content Creation: Skilled in generating new and creative content ideas for posting.
• Graphic and Animation Video Creation: Proficiency in creating graphics and animation videos using AI tools.
• SEO/SMO: Understanding of SEO tools and strategies for optimizing content and improving online presence.
• Social Media Platforms: Knowledge of various social media platforms and content marketing strategies.
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Analytical Skills: Strong ability to interpret data and generate insightful reports.
• Adaptive Skills: Flexible and able to adapt to new challenges and changes in the environment.
• Communication Skills: Excellent verbal and written communication abilities.
• Lead Generation: Knowledge of lead generation techniques and strategies.
• Understanding of Product USP (Unique Selling Propositions): Ability to grasp and communicate product Unique Selling Propositions (USPs)

Job Location: Rajkot, Gujarat

Position: 02

Qualification: BCA, MCA, B.Sc. IT, M.Sc.IT, BBA, MBA, Diploma

Experience: Fresher – 1 year

Required Skills: Good command over language, Basic knowledge of data analysis, content creation, content marketing, SEO/SMO, social media platforms, etc

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

What is a Data Prospectors day like?:

• Collecting and editing data through extensive web research, using google sheets, 

• Analyzing multiple information sources to resolve factual discrepancies in data.

• Engaging in online discussions with colleagues on best practices for getting positive results.

• Ensuring quality of data in the database.

You are an outstanding candidate if you: 

• Love to spend hours in front of your PC

•  Superb at finding information on the web

• Can type reasonably fast

• Love to work with a tech-loving cool virtual team.

• Have a webcam and mic and be available for meetings.

• Are Tech Savvy

• Can work close to UK (GMT Time Zone) working hours of 9 am - 5 pm.

• Have the ability to problem-solve and work independently - but can ask questions when needed

• Be open to training (as you will be trained by my project managers and me)

• Have  the hunger to be amazing at what you do

Educational Requirements: 

University degree or equivalent. In lieu of a degree, 2-4 years of experience working in English in a business environment. 

Work Experience at any of the following:

• Web research

• Link building

• Localization projects

• Data collection

• Research and information analysis

   

Salary and Benefits:

• The salary of this job (Once it moves to a full-time position of 40 hours per week), will be from $520 to $840 per month, depending on experience and competency. 
• The higher end of range will only be for prospectors with extensive professional experience as a high-quality link prospectors.
• But better than that, we have a set pay progression plan which means this can go up with time.
• And a performance incentive plan which means if you’re able to hit targets, you will also qualify for a quarterly bonus as well.
• And there’s even a chance of promotion - every management and senior position we have in the company has been from within. 

What you need to have:

Responsiblitis 

 Assist in the formulation of strategies to build a lasting digital connection with

   consumers

• Plan and monitor the ongoing company presence on social media (Twitter,

   Facebook etc.)

• Launch optimized online adverts through Google AdWords, Facebook etc. to

   increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their

  distribution through various channels

• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web

   analytics tools (Google Analytics, Web Trends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors