SEO/SEM Account Manager

Growth Specialist Trainee - Open to MBA Graduates

Overview: 

Coschool’s AI-powered learning platform embeds into the school system — enabling schools to transform student learning, ease the burden on teachers, and turn parents into learning partners. Coschool — the trusted AI partner for schools. With our AI-driven solution, schools can boost teacher efficiency and elevate student learning outcomes.       

A structured 45-day program designed for energetic and motivated freshers who want to build a career in EdTech sales. You will learn the SchoolAI product, understand the principal-level demo flow, practice sales pitches, and gain real-time exposure to school leadership conversations before transitioning into a full-time Growth Specialist role driving school acquisitions, demos and product adoption. 

As a Growth Specialist Trainee: 

You Get: 

• An intensive 4-week growth bootcamp with "AI as your trainer" to fast-track your learning. 
• Mentorship and guidance to develop a strong foundation in product-led growth and user metrics.
•  A dynamic startup culture with room to experiment, learn, and grow fast.
•  A clear career pathway: 45 days Training → Probation → Regular Role with exciting long-term opportunities.
•  Opportunity to work on global product.
•  Team that leads and scale the SchoolAi Product.
•  Successful completion of training boot camp and transition to onrolls. 

Your Key Responsibilities:

•  Complete all about Coschool & SchoolAI product modules on time and clear product assessments.
• Demonstrate strong understanding of product workflows for Principals, Teachers, Students, and Parents.
• Perform AI-led and peer role plays with clarity in pitch, demo flow, and objection handling.
• Develop your own pitch style and demo flow using key product messages, and deliver mock demos with clarity, creativity and strong communication as per evaluation standards.Shadow real demos and school interactions during the 15-day onsite phase.
• Maintain 100% attendance, punctuality, and timely completion of all tasks.
• Show professionalism, positive attitude, and coach ability throughout the program.
• Achieve benchmark scores required to qualify for the full-time Growth Specialist role.
•  Progress to the 15-day onsite phase only upon successfully clearing the 30-day training and assessments. 

Your Key Skills Requirement:

• Strong communication skills — clarity in interactions and confident in presentation.
• Street-smart, adaptable, and self-driven with a hunger to learn and grow.
• Willingness to work on the ground, analyze data, and suggest growth tactics based on evidence.
• Basic comfort with spreadsheets (Excel/Google Sheets) and understanding of users.
• Exposure to case studies, or any internships is a plus.

What We Need: 

• Education:  Final-year MBA (Marketing) student or a recently graduated MBA postgraduate (Marketing specialization preferred).
• Location: People Combine Office, Hyderabad. 

Training Phase Criteria:

•  The training begins with a 30-day assessment-based learning phase.
• Only candidates who successfully clear the 30-day assessments will move to the second phase.
• The 15-day in-office training phase is for candidates who qualify in the first phase.
• Candidates who do not clear the 30-day evaluation will not progress to the onsite training phase. 

About The Role

We are seeking a talented and driven SEO and Copywriting Specialist to join our small but mighty marketing team. In this role, you will be responsible for creating compelling, high-quality written content that aligns with SEO best practices, driving both organic traffic and engagement. You will work closely with the marketing team and our business leaders to optimize content for search engines while maintaining a clear and consistent brand voice across all digital platforms.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct keyword research to identify high-traffic, relevant keywords and phrases.
• Optimize on-page SEO elements, including title tags, meta descriptions, headers, and images.
• Perform regular audits of website content to ensure it aligns with SEO best practices and make necessary updates.
• Track and analyse SEO performance metrics, including search rankings, organic traffic, and conversion rates, using tools like Google Analytics and SEMrush
• Copywriting & Content Creation:
• Write engaging, high-quality copy for website landing pages, email campaigns, social media posts, and more
• Craft compelling headlines, CTAs, and persuasive copy that enhances user experience and drives conversions.
• Contribute creative ideas for campaign development
• Ensure all content aligns with the organisation's mission and value
• Content Optimization:
• Edit and proofread copy to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Implement best practices for content formatting, including keyword placement, internal linking, and content structure, to improve SEO ranking.
• Stay up to date with industry trends, search engine algorithm updates, and content marketing best practices to continuously improve content strategies.
• Reporting & Analysis:
• Prepare regular reports on SEO and content performance, analysing key metrics and identifying areas for improvement.
• Utilize A/B testing to optimize the effectiveness of content and landing pages.

Key Skills and Qualifications:

·      Proven experience (1-3 years) in SEO, copywriting, or content marketing.

• Strong understanding of SEO principles and techniques, including keyword research, on-page SEO, and technical SEO.
• Proficient in using SEO tools such as Google Analytics and SEMrush
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write clear, concise, and engaging content tailored to different audiences.
• Familiarity with content management systems (e.g., WordPress) and basic HTML.
• Strong communication skills, both verbal and written.
• Ability to work independently and manage multiple projects simultaneously.

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.

Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!

Responsibilities

Be the primary point of contact for the clients.

Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!

Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!

Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)

Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!

Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC

What we are looking for

Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…

Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….

Ability to provide remarkable client experiences.

Who we are not looking for

You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in

the sea. These are indeed requirements

Minimum of 1.5 years as a hands-on digital marketing professional

Minimum of 1 year as someone who has been interacting with the clients. If you have worked

in B2B, it would be great!

Digital Marketing & Web Design Project experience

A focus on the details (really… pay close attention to the details if you’d like to get an interview

for this position)

If You’re a Good Fit, You Probably

Thrive in a small and growing team (<10 people on our way to 20)

Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for

you

Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business

Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,

Wix, and anything else that is relevant to digital marketing

Feel at home with spreadsheets and task management tools

Are comfortable with IM tools, email, video calls, and the phone but believe in the power of

minimising interactions.

BTW: when applying, use the passcode “WTH

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

Responsibilities:

• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed