SEO/SEM Account Manager

Strong performance marketer profile

Mandatory (Experience): Must have 2.5+ years of experience in performance marketing in B2C product companies (preferred Fintech)

Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc

Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C

Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools

Mandatory(Company): B2C Product companies (B2C Fintech is highly preferred)

Preferred

Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing

Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil

Preferred (Tech Skills 3): Exposure to offline acquisition channels

Key Responsibilities

SEO Strategy and Execution

• Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.

Keyword Research

• Conduct thorough keyword research to identify opportunities for content and ranking improvements.

Performance Tracking and Reporting

• Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.

Digital Marketing Campaigns

• Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.

Client Collaboration

• Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.

Competitor Analysis

• Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.

Continuous Optimization

• Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.

Stay Current with Trends

• Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.

Video Editing

• Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.

Requirements

Experience

• Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.

SEO Expertise

• Deep understanding of SEO principles, keyword research, link building, and technical SEO.

Marketing Skills

• Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).

Analytics Skills

• Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.

Problem-Solving

• Strong analytical skills with the ability to derive actionable insights from data.

Communication

• Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.

Team Player

• Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.

Portfolio

• A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.

Benefits

• Flexible working hours and remote work options.
• Opportunity for professional growth and career advancement.
• Collaborative and supportive work environment.
• Access to the latest tools and technologies.
• 
  

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

If you join us, you’ll be an early team member in helping shape:

• Our company culture & product practices
• People that we hire
• The direction & focus of our products

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

Key Responsibilities

• Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
• Creating elaborate mock-ups and wireframes with industry standard prototyping tools
• Defining success metrics and analysing product performance
• Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
• Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
• Groom and manage a team of product managers and analysts

Desired Skills/ Experience

• 4+ years of experience in product management
• First principle thinking and a strong execution mentality
• Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
• Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
• Experience with usability studies and user research.
• Strong collaboration & effective communication skills.
• Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

Nice to have

• Any previous experience with software development
• Built products from scratch or previous experience at working at a start-up

People & Culture

• Freedom to execute, an open culture with passionate and smart co-workers
• Performance oriented team driven by ownership and open to experimentation

Anarock in the news

• https://inc42.com/buzz/real-estate-consultant-anarock-buys-75-stake-in-flexible-workspace-platform-myhq/">Anarock acquires 75% stake in flexible workspace platform myHQ
• https://www.thehindu.com/business/anarock-acquires-tech-platform-apnacomplex/article33612285.ece">Anarock acquires tech platform ApnaComplex
• https://www.livemint.com/companies/news/anarock-to-launch-ai-led-proptech-tool-to-boost-housing-sales-11626763491487.html">Anarock to launch AI-led proptech tool

Key Team Members

• https://in.linkedin.com/in/sunil-mishra-74610915">Sunil Mishra – CSO, Anarock Group
• https://www.linkedin.com/in/utkarshkawatra/">Utkarsh Kawatra – CEO, myHQ
• https://www.linkedin.com/in/vinayak-agrawal-b2003958/">Vinayak Agarawal – CTO, myHQ

Other Perks / Benefits

• Comprehensive term and health insurance for you and your dependents
• Paid maternity / paternity leave to let you spend valuable time with your loved ones

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills

Mosaic Wellness, which includes 2 sister brands (https://manmatters.com/">Man Matters & https://bebodywise.com/">Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity. 

We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth. 

The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.

We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic. 

Key Responsibilities:

• To understand Man Matters and Bodywise’ brand tone, core message and target audience
• To conceptualize and create blog content with quick turnaround time
• To curate highly engaging and shareable content that’s medically informative and accurate
• To comfortably come up with blog topic ideas with keyword research and competitor analysis
• To make a very strategic structure for blog content ideas 
• To write compelling articles and assisting their promotion through Social Media campaigns
• To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
• To understand the brand to analyze and curate relevant content
• To identify easy-win health topics that can easily rank on top in the SERPs
• To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords

What are We Looking for?

• 1-3 years of experience
• Highly proficient in English Language with impeccable writing and editing skills
• An in-depth understanding of user-intent and online landscape- what users want
• A strong sense and understanding of editorial know-hows
• A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
• Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
• Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
• Knows how to prioritize work with ease
• Can write highly informative technical health articles that are keyword optimized without breaking a sweat
• Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
• Detail, efficiency and timeline oriented content zealot

Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets