SEO/SEM Account Manager

We are seeking an experienced and driven SEO Manager to lead our SEO team and develop strategic plans to increase organic traffic, improve search rankings, and drive overall SEO performance for TrustCapital.com.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve rankings and drive organic traffic.
• Oversee the SEO team, ensuring alignment with business objectives and cross-functional collaboration.
• Perform regular SEO audits to identify opportunities for improvement.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Stay up-to-date with the latest SEO trends and best practices.

Skills & Experience:

• 5+ years of experience in SEO, with a proven track record in improving organic traffic.
• Strong leadership and team management skills.
• Expertise in technical SEO, content SEO, and link-building strategies.
• Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, etc.).

Job Title: Senior Backend Developer – Ecommerce Marketplace

Company: Bharat Agrolink

Location: Bhopal, Madhya Pradesh (On-site)

Job Type: Full-time

Experience Required: 3+ Years

About Bharat Agrolink

Bharat Agrolink is a fast-growing agri-tech ecommerce marketplace focused on connecting farmers, vendors, and distributors across India. Our platform is built to simplify agricultural commerce and bring quality agri-products closer to farmers through technology-driven solutions.

We are looking for a Senior Backend Developer who can take ownership of backend architecture, scalability, and performance of our ecommerce marketplace platform.

Key Responsibilities

Develop, maintain, and optimize backend applications for ecommerce and multi-vendor marketplace platforms.

Design and build secure and scalable REST APIs for web applications, mobile apps, and third-party integrations.

Architect and maintain clean, modular, and scalable backend systems.

Integrate and maintain payment gateways, shipping APIs, and external services.

Design, manage, and optimize MySQL and MongoDB databases.

Ensure backend performance, scalability, and security best practices.

Debug, troubleshoot, and resolve complex backend issues.

Collaborate with frontend, SEO, and operations teams to ensure smooth platform performance.

Implement automation workflows and backend improvements.

Manage deployments and server configurations.

Required Skills and Qualifications

Strong experience in PHP frameworks such as Laravel or CodeIgniter.

Hands-on experience with Node.js.

Strong command over MySQL, SQL, and MongoDB.

Solid experience in REST API development and third-party integrations.

Experience working on ecommerce or multi-vendor marketplace platforms.

Understanding of server management and deployment processes.

Knowledge of SEO-friendly backend architecture.

Strong analytical thinking and problem-solving skills.

Ability to work in a fast-paced and deadline-driven environment.

Good to Have

Experience building scalable ecommerce marketplace systems.

Experience with Docker-based deployments.

Knowledge of caching mechanisms and performance optimization.

Familiarity with Git or other version control systems.

Why Join Bharat Agrolink

Opportunity to work on a rapidly growing ecommerce marketplace.

Take ownership of backend architecture and core platform systems.

Be part of a performance-driven and growth-oriented startup culture.

Strong career growth opportunities while working on real-world scalable products.

We are looking for a data-driven Performance Marketing Expert to plan, execute, and optimize performance-based digital marketing campaigns across paid media channels. The ideal candidate has a strong analytical mindset, deep knowledge of digital advertising platforms, and a proven track record of driving measurable growth through paid campaigns.

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Track and analyze key performance metrics (CPA, ROAS, CTR, LTV, etc.) to evaluate campaign success and ROI.
• Collaborate with the creative team to develop compelling ad copy, landing pages, and creatives optimized for conversions.
• Conduct A/B tests to improve ad performance, landing pages, and user journeys.
• Implement tracking through Google Tag Manager, pixels, and third-party attribution tools (e.g., GA4, AppsFlyer).
• Prepare weekly and monthly performance reports, offering insights and data-backed recommendations.
• Manage campaign budgets effectively, ensuring maximum ROI and optimal spend pacing.
• Stay updated with platform updates, algorithm changes, and industry best practices.

Requirements:

• 1+ years of hands-on experience in performance marketing or paid digital media.
• Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Strong analytical skills; comfortable working with data sets and drawing actionable insights.
• Experience with conversion rate optimization (CRO) and A/B testing tools.
• Familiarity with affiliate, influencer, or programmatic advertising is a plus.
• Excellent communication and project management skills.

ROLES & RESPONSIBILITIES:

• A thorough study of the brand, its values, deliverables, upgrade systems and good communication skills with the client is required.

• A thorough study of the existing product list and their materials is required.

• Management of front desk operations & point of sales

• Receive and respond to customer enquiries as required

• Acquire a thorough understanding of Key customer needs and requirements

• Identify business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

• Engagement in Strategic Planning of Sales and BD

• Setting up meetings with the prospective clients

• Presenting product/ service demonstrations to the client

• Establishing new business links

• Seek new opportunities through networking, cold calling, and social media channels

• Expand the relationships with existing customers by continuously proposing solutions that meet their requirements

• Custom orders or modifications: If there are any requests to personalise the size / material / module / design of an existing product, all the details must be coordinated with the support of the Product

• Design Head (PDH). All inputs need to be communicated with the client, keeping the PDH in Email CC. All finalised details must be thoroughly mentioned in the email and the Proforma invoice before payment confirmation

• Organise to send swatches when asked by clients. All the swatches need to be tagged with the correct coding that is registered by both parties (Client and Design studio)

• Prepare Proforma Invoice as per finalised requirement in the standard software used by the company.

• Ensure all client records are well maintained, accurate and current.

• Organise for payments, provide necessary information and make sure for timely sales. Keep accounts department informed and in email CC at all times.

• Ensuring payment and cash transaction are carefully managed for accuracy and consistency.

• Communicate sales with accounts department and OM at all times.

• Send order confirmation email (As per draft) once the payment is cleared. All such details to be confirmed with OM before sending

• Details will be > Estimated production time, and tentative Delivery date > Shipping time frame > Details with regards to any changes in order before xxx time

• Delivery confirmation email: All necessary information to be gathered from client (As per draft)

> Billing details (Name, address, GST no)

> Shipping details (Name, address, contact person who will receive the consignment)

> Information for Unloading of material

> Width for entry of big sized tempo through the lane / entry gate > Alloted space for parking, and unloading of material, distance to the elevator . staircase

> Floor no / number of flights for stairway

> Availability of service elevator OR Availability of Passenger elevator

> Width of Staircase. Furniture placement guidance / actual space for to keep material.

> Update Client for scheduled timings and any other important communication.

> Keep the client informed if there are any delays with the order, or schedule the exact delivery date in accordance to their availability.

Post Delivery:

• Update from client post delivery and acceptance of goods. Logistics Incharge, SM & OM to be informed of the status of the delivery. Any update or details to be immediately communicated via email to keep record of the conversation.

• Any mishaps or grievances to be addressed by email followed with the necessary acton / solution after consulting with the OM.

• After Sales Service: Thank you email - stating Warranty details

• Assembly Booklet and arrange a video call for assembly assistance, if required.

• Returns & Damages.

• Resolve any complaints, additional requirements post delivery

of goods. All information to be communicated to the necessary department. Any rework, design update, product replacement to be communicated with the OM & OP and PDH. Commitments and solution to be addressed only after approval of the OM.

• Maintaining files and filing system

• Completion of administrative tasks as assigned by Office Manager

• A big part of your job involves gathering and analysing data to help you understand your customer base and coming up with suggestions for improving the existing strategy.

• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

• Take feedback from customers and share it with support teams

• Prepares reports by collecting, analyzing, and summarizing information.

• Maintains quality service by establishing and enforcing organization standards.

• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

• Contributes to team effort by accomplishing related results as needed.

• Liaise with other managers to plan future development and strategies for the overall growth of the company.

Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Reporting of the role - This role reports to the Director – Performance Marketing 

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels.

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search campaigns

● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets

About Company

Our client works in the area of skilling and livelihoods for underserved youth. It is a pioneering program with a strong PPP model, an agency-led

approach to livelihoods and a vision of socio-economic transformation. The NGO runs through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together toward changing lives.

Responsibilities

● Design and execution of research into the impact of an agency-led approach to livelihoods.

● Design and execution of the appropriate baseline surveys in communities.

● Gaining an in-depth understanding of the impact of the NGO program at the community level.

● Identification of research partners as required.

● Building tools and systems for monitoring and evaluation of the Lighthouse program and guiding the work of the data & reporting team.

● Data quality audits for program-specific data across the organization.

Requirements

● Master’s degree in statistics or economics with a specialization in statistical methods, or social sciences with training in qualitative and quantitative research methods.

● Minimum 5 years of work experience in the social sector/ corporate sector.

● Critical thinking

● Analytical ability

● Result orientation

● Excellent written and oral communication in Hindi and English (Knowledge of Marathi

will be an added advantage)

● Creativity

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.

Responsibilities include: 

1. Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
2. Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
3. Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
4. Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
5. Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
6. Work with graphics and content team for ads, creative and artwork for PPC campaigns.
7. Generate and share content daily that builds meaningful connections.
8. Setting up and optimizing company pages within each social media platform
9. Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
10. Analyze Past Content to Improve Posts
11. Optimize Visual Content
12. Target Website Visitors with Social Ads
13. Create a Social Media Channel Plan