SEO/SEM Account Manager

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

LogiNext is looking for an experienced and dedicated Presales Solutions Manager to become a part of our fast growing team. A tech enthusiast that you are, you will be passionate about conveying value to our clients while closing huge and complex deals. With a deep understanding of Enterprise SaaS application, you will offer solutions where LogiNext products can be put to best use helping client’s achieve visionary objectives.

You should be a reliable technical advisor to clients and overcome complicated implementation challenges. You will lead the solution design throughout the sales cycle and deliver ideas and solutions to clients to change their customer’s experience. You should have an intense desire to set the vision transforming business goals into exciting and actionable propositions.

Responsibilities :

Develop and convey out-of-the-box solutions, along with solution ideas to key decision makers to focus on their business issues Understand and articulate the benefits of LogiNext products to educate enterprise clients on the value proposition of our products Conduct on-field and on-site Proof of Concepts wherever required to assist clients validate technical requirements Associate with Account managers and Business Development managers to pilot complex deal cycles with C-level executives Work cross-functionally with business development, marketing, technology and finance team to ensure the timely and successful delivery of the solutions according to customer needs and objectives Recognize product and technology disparity with customers and present a point of view to product and leadership teams Run change management programs to drive change on the ground by working with client’s on-field workforce at the warehouse or remote branches Perform business analytics on the client’s business KPIs and present to the client’s management Generate leads by reaching out to prospective clients across countries and time-zones Assist business development manager in achieving the sales targets by conducting pilots, showcasing results and building conviction at the client

Requirements :

Bachelor’s or Master’s Degree in Computer Science, Information Technology, Business Management, Statistics or related field 4 to 7 years of experience in technical pre-sales or sales preferably in SaaS companies Solid know-how of Enterprise SaaS products Ability to multi task at a high degree with passion, strong initiatives and positive attitude Advanced skill-set for driving system integrations, gathering requirements, documenting RFI/RFPs and cross-functional project management Proficient in Excel and SQL Excellent written and verbal communication skills and the ability to persuade, influence, negotiate and make formal presentations in meetings and training environments Confident and dynamic working persona, which can bring fun to the team, and sense of humor, is a plus Strong organizational skills, judgment and decision-making skills, and the ability to work under continual deadline pressure Willingness to travel around 100% of the time within the city and between cities

 In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

- In-depth knowledge of research principles and methods and experience in analyzing data

- App Localization experience.

- Critical thinker and problem-solving skills

- Strong communication skills - both written and spoken

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search, where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
• an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• some experience and knowledge of web hosting.

Job brief:

A website catalogue specialist contributes to the growth of the online business for our clients. The individual is responsible for ensuring the high quality and timely update on websites for each of our client’s brands. 

Job description:

• Manage website operations for eCommerce including update product catalog through Shopify
• Responsible for individual and bulk listing with high quality Product Specifications across the Website
• Write engaging and descriptive product descriptions to improve customer experience
• Ensure that the catalog contains accurate, comprehensive and high-quality product information
• Create appropriate website content aligned with the Client’s strategy.
• Do the quality check for the catalog images as per Image guidelines, to review product catalogs based on category guidelines and ensure that delivered data is 100% accurate and complete with a positive impact on customer experience.
• Collaborate with multiple stakeholders like Design Team, Marketing Team and other internal and external stakeholders on their requirements to deliver better results.
• Keep up-to-date with industry best practices and monitor competitor websites.

Job Requirement: 

• Graduate degree in computer science, or related qualification.
• 1+ years of work experience as a website specialist.
• Hands on experience on Shopify and SEO Management
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multitask

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. 

Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

Must have start up experience.

Wordpress, clickfunnels exp would be a plus.

About GetMyUni : 

GetMyUni is a Times Internet invested company. We are an education hub which helps prospective aspirants make the right education choice via student reviews and insights. Being India's first social college search platform we help students in making the right college choice. (https://www.getmyuni.com)

Job Responsibilities :

- Content Development for Website.

- Must be genuinely interested and comfortable in Content Writing, Creative Writing, SEO Based Writing, Blog Writing, Email Writing.

- Must have team handling abilities.

Skills Required :

- Should have strong proficiency in writing.

- Should be comfortable using MS-Office (Word, Excel, PowerPoint).

- Should be comfortable working in a team.

Qualifications :

Minimum Educational Qualification : Completed Undergraduate

Personal characteristics :  Adaptive and Enthusiastic, strong interpersonal skills

Others : Applicants must get their personal laptops