SEO/SEM Account Manager

Job Summary:

We are looking for an experienced SEO Expert to develop and implement SEO strategies to increase organic traffic and improve search engine rankings for our website. The role involves on-page, off-page, and technical SEO, along with performance analysis and content optimization.

Responsibilities:

• On-Page SEO: Optimize content, meta tags, and internal links for better search engine visibility.
• Off-Page SEO: Build backlinks and enhance external brand presence.
• Technical SEO: Conduct audits, resolve issues, and improve site performance.
• SEO Analysis: Track and report SEO performance using tools like Google Analytics and SEMrush.
• Content Strategy: Work with content teams to ensure SEO-friendly content.
• Stay Updated: Keep up with SEO trends and algorithm changes.

Requirements:

• Proven SEO experience with a focus on increasing organic traffic.
• Proficient in SEO tools (Google Analytics, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, on-page, off-page, and technical SEO.
• Basic knowledge of HTML/CSS and website optimization.
• Strong analytical, communication, and collaboration skills.

Preferred:

• eCommerce SEO experience.
• SEO certifications (Google Analytics, Google Ads).

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Responsibilities

• Review and analyze client sites for areas needing improvement
• Prepare detailed strategy reports
• Create and launch campaigns
• Improve clients 'rank' in major search engines

Qualifications

• Bachelor's degree in Information Technology or related field
• 3+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing

Seeking a Content Writer to join our team. Key Responsibilities-

• Developing content for blogs, articles, product descriptions, social media, and the company website
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.

Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.

Roles and Responsibilities

• Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
• Conduct in-depth keyword research to identify target keywords and phrases
• Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
• Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
• Develop and execute link-building strategies to improve website authority and rankings
• Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
• Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
• Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
• Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
• Manage client relationships and ensure their satisfaction with our services

Desired Candidate Profile -

• Google Ads Certification required
• Proven track record of driving organic traffic and improving search engine rankings
• Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
• Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
• Excellent communication and problem-solving skills
• Highly organized with strong project management skills
• Ability to work independently and in a team environment.

Digital Marketing Executive Job Description-

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Roles & Responsibilities:

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan

Requirements:

• 1+ years of experience as a Digital Marketing Executive
• 1+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills