SEO/SEM Account Manager

at Ittisa

Posted by Smita Deshpande

Partitoe, Kiddy Diaries and The Kiddy Hub are looking to hire enthusiastic, self-motivated and experienced individuals. If you think you are fit for the position and up for the challenge, please email us your resume at hr@partitoe.com with the position applied for in the subject line! Responsibilities: To handle our Facebook, Instagram and Twitter handles to generate effective reach and interactions. Also, should be good with Key Word targeting and optimisation. Writing blogs will be a one up.

WittyPen is a platform helping Companies boost their content marketing efforts. We are looking forward to smart and young marketers who can think differently.

Fabrikaa is an ecommerce company in the B2B space. We are a young company with a small and dynamic team. We are looking forward to hire a young and talented female to write the content for the website, all the communications that take place with customers-like emailers, SMSes, the marketing collaterals that we produce, etc. The growth opportunities that you can have at Fabrikaa are immense as we are poised for growth and the team size is still small making the exposure very high. We operate out of a beautiful and airy office in Pashan, Pune.

The digital content writer will be responsible for conceptualising and developing content pieces for our clients’ social media presence along with other communication platforms, online and offline. This might include blogging, creating social media profiles, managing regular posts and responding to followers. The digital content writer must stay at the leading edge of industry trends, so as to create content that engages the intended audience, generate inbound leads, gains followers and creates a positive image for the company and client. You will also be responsible for regularly evaluating the success of the content efforts and tweaking your content approach as needed.

The job role would include: PR: Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media Coordinate all public relations activities Direct social media team to engage audiences across traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Create content for press releases, byline articles and keynote presentations Monitor, analyze and communicate PR results on a quarterly basis Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Job description: We are looking for a Digital marketing associate to join our team. They will be a part of our marketing efforts using new media and digital tools. They will work with our teams to coordinate our marketing, advertising and promotional activities. Ultimately, they should be able to promote our company and increase client engagement. Responsibilities: Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) Manage end-to-end digital projects Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Liaise with Marketing, Sales and Product development teams to ensure brand consistency Suggest and implement direct marketing methods to increase profitability Stay up-to-date with digital media developments Requirements: Strong verbal and written communication skill Familiarity with web design and content management systems Excellent analytical and project management skills An ability to multitask and perform under tight deadlines Additional qualification in web design or animation is a plus

JOB DESCRIPTION Roles and Responsibilities: • Effectively manage all social media accounts and implement social media solutions for allocated clients (posting updates, creatives, responses and everything related to it) • Respond and react to changes within social networks, changes in functionality, methods of engagement etc. • Ensure proper liasioning with clients for a professional social media management experience • Regularly track performance of posts and derive insights to propose future strategy for all accounts and present the same to the clients • Monitor and present relevant data, trends, successes, exceptions etc. • Improve website SEO ranking using social media, writing blogs (multiple platforms), community forum engagement, connecting with bloggers, Google Analytics • Ensure smooth coordination internally with managers, design team and copy team • Ability to write great engaging web copy that can stimulate user interaction and engagement • Ensure all activity supports wider online objectives including best practice back link building, keyword utilisation etc. • Demonstrate ROI on all digital marketing efforts for enhancing client partnerships • Proactively submit fortnightly reports for progress on all fronts; including social media, business development, client relationships, management and research • Ensure zero attrition among all digital marketing and social media accounts • Present a very professional image to all clients, in line with the core values of the company • Stay aware of all trends and current affairs to propose viral ideas to the company and clients Requirement: Experience: 2 to 5 years Qualification: Degree/Course for Digital Design Agency Note: Candidates from Design/Advertising Agencies are preferred Interested candidates please mail their resume at hr@theminimalist.in

Responsibilities • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor advertising links • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly • implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. • You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Requirements • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • Up-to-date with the latest trends and best practices in SEO and SEM • BS/MS degree in a quantitative, test-driven field

Responsibilities • Responsible person will be leading the digital marketing team. • Plan and monitor the ongoing company presence on social media (Twitter, FaceBook etc.) • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness • Be actively involved in SEO efforts (keyword, image optimization etc.) • Prepare promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website and collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) • Plan, execute, and measure experiments and conversion tests • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Develop and manage digital marketing campaigns Skills • Bachelor’s degree or any equivalent • Excellent team handling • 1-4 years of working experience in digital marketing • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in setting up and optimizing Google AdWords campaigns • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing

Responsibilities: • Managing the companies email campaigns and communicating company brands through email marketing. • Analysis of current email marketing campaigns and making recommendations for improvement. • Managing trigger email campaigns throughout the customer lifecycle to maximise sales. • Carrying out segmentation of the database and implementing remarketing strategies. • Tracking and reporting on email campaigns in order to guide improvements. • Reporting to the marketing director on sales revenues generated through email marketing campaigns. • Ensuring all email campaigns comply with current email best practice in the industry. Skills: • Bachelor’s degree or any equivalent • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in setting up and optimizing Google AdWords campaigns • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing