Front Office Executive

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

• candidate having 3+ years of experience
• REST API end point testing experience using REST-Assured framework.
• Experience in BDD framework (Behavior Driven Development) using Cucumber
• Preferable to have experience on Java, Selenium and Postman.
• Solid experience in manual testing
• Familiarity with test tracking and reporting systems
• Experience with Agile development practices
• Excellent written and verbal communication skills
• Ability to effectively articulate technical challenges and solutions
• Skilled in interfacing with internal and external technical resources
• Involve in Platform Sprint activities.
• Write scripts to test various services, REST APIs developed
• Manual and automation testing of APIs and services, application

Responsibilities:

• Knowledge of more than one technology
• Basics of Architecture and Design fundamentals
• Knowledge of Testing tools
• Knowledge of agile methodologies
• Understanding of Project life cycle activities on development and maintenance
• projects
• Understanding of one or more Estimation methodologies, Knowledge of Quality

processes

Basics of business domain to understand the business requirements

Analytical abilities, Strong Technical Skills, Good communication skills

Good understanding of the technology and domain

Ability to demonstrate a sound understanding of software quality assurance

principles, SOLID design principles and modelling methods

Awareness of latest technologies and trends

Excellent problem solving, analytical and debugging skillsTechnical and Professional

#skills -1.) Strong knowledge of .NET web framework - .Net 3.5, 4.0.
2.) Proficient in C# with a good knowledge of their ecosystems.
Strong understanding of object-oriented programming.
3.) Skill for writing reusable libraries.
#Salary : (as per performance in Interview)
5 days working

• Maintaining long-lasting relationships with existing customers through exceptional after-sales service.
• Actively sourcing new sales opportunities through cold-calling and emailing.
• Developing in-depth knowledge of product features and benefits.
• Utilizing virtual meetings to build relationships with new customers.
• Processing customers' purchase orders and liaising with the logistics department to ensure the timely delivery of ordered products.
• Advising customers on suitable product selection based on their needs and specifications.
• Creating a sales pipeline to accurately reflect the relative placement of sales prospects in the purchasing process.
• Following up on sales inquiries that are made by potential customers through website chats, emails, and inbound calls.
• Setting up face-to-face meetings between potential customers and Outside Sales Representatives.

• High school diploma or GED.
• Bachelor's degree in Business Administration or Management, Marketing, or related field is preferred.
• Proficiency in all Microsoft Office applications and Customer Relationship Management (CRM) software.
• Proven sales experience.
• Strong analytical and problem-solving skills.
• Excellent negotiation and consultative sales skills.
• Effective communication skills.
• Exceptional customer service skills.