Digital Marketing Executive ( Lead Generation)

Role : Digital Marketing Trainee

Responsibilities :

- To Manage the social media handles through tools like Buffer, Canva ETC.

- To work on YouTube Analytics and analyze the reach and engagement 

- To handle the promotional activities 

- To assist with team with day-to-day media marketing tasks 

Work Location : Hinjewadi, Pune  

Monday - Saturday 

Timings:10-7pm

website:www.ifasonline.com

6 Month:

- Probation Period

- Salary:7 K 

Based on performance promoted to Digital Marketing Associate and salary revised to range 12 K - 15 K 

Address:1st floor, ISH Infotech, Phase 1, Hinjawadi Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Pimpri-Chinchwad, Maharashtra 411057

Role - Social Media Executive

About Company :-

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description :-

1. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

2. Run ads on Facebook, Instagram, Google, and other similar channels.

3. Be actively involved in SEO efforts (keyword, image optimisation etc.)

4. Website content management

5. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)

6. Coordinate and work with any external stakeholders like marketing agency, content writers, etc.

7. Provide creative ideas for content marketing.

Minimum experience - 2 years 

This can be a great career move to accelerate your own growth.

Ideal candidate should have the below experience/qualities:

• Proven expertise in growth of the Company through various digital marketing channels
• Proficient in paid marketing, influencer marketing and other growth channels
• Minimum of 5 years of work experience with a focus on online marketing
• Successful track record in accelerating customer acquisition, growth plan
• Preferable work experience in the E-commerce industry
• Ability to deliver strong results
• Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
• Should have great written and spoken English
• Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. 

Roles and responsibilities of this role would include the below:

• Owner of customer acquisition for the business.
• Build long-term strategies for customer acquisition and lead the team in execution 
• Use data and market intelligence to drive acquisition efforts 
• Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
• Work with cross functional team (Product, Tech & Marketing) to establish growth strategies 
• Create, manage, and experiment with new user acquisition campaigns
• Create relevant customer segments, analyze trends and prioritize campaigns
• Develop strategic customer acquisition plans to drive profitable growth.
• Analyze data to monitor revenue performance and uncover areas for improvement. 
• Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
• Take high level brainstormed idea to actual implementation, tracking and analyzing
• Create weekly and monthly marketing plans and budgets for our different channels.
• Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;