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Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
What would you be doing?
- Bring our brand to life across multiple channels, by connecting with our customers and building content & creatives that deeply resonate with them.
- Strategize with channel SM managers, and accelerate the growth of channels by 10x.
- Creating engaging and innovative viral content which engages audiences and promotes brand-focused messages.
- Brainstorm and devise unique social media strategies and experiments to gain new audiences and grow exponentially.
- Dig into dashboards and fish out insights that help unravel our audience and their behaviour.
- Imagine, iterate, edit, publish and share engaging content daily across all our social media channels.
- Influencing us with your ideas is just the first step. Our competition is obviously cut-throat, so watch them like a hawk.
- Track our brand reputation online by listening, monitoring and obviously jumping in to manage our rep.
- Proactively manage relationships with various influencers and brands
- Consume a plethora of content from different brands and influencers across the spectrum and stay updated with everything social.
Superpowers you’ll need to be a success in this role
- Drive brand awareness, engagement and positive brand sentiment online.
- Conceptualise crazy yet effective social media campaigns, and push good creatives to great
- Slip into our customers' shoes and intuitively make decisions aligned with their social media consumption patterns.
- Solve problems; develop & execute objectives with minimal direction.
- Master’s degree in marketing, advertising, or mass communication (preferably from a premier institute).
- 7-8 years of experience in social media management/leadership, preferably in related industries (gaming, media & entertainment, apps, startups).
What would you get from GetMega?
- The rare opportunity to join one of the hottest Indian startups with multi-million dollar funding. We are not just another gaming studio but are creating the largest skilling platform in the world.
- Above market compensation in Cash. We believe to hire the top 100 talents of the country in any field (tech/product/design/brand), we need to be a paymaster. Obvious sweet perks like daily catered breakfasts and lunches, endless coffee, and dry snacks. We believe in enabling our employees by removing trivial tasks like packing breakfast/ordering lunch/going out for coffee etc.
- Swanky custom-built office space. It's a fact that any individual spends a major portion of their lives in the office. There's no reason to cut corners in providing the best office space ever.
- Reimbursements. The company will reimburse any expenses made by an employee to reach our goals.
- We are open to giving out any benefits which will further empower our employees to create the Mega which we collectively envision
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements and skills
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and https://resources.workable.com/search-engine-marketing-specialist-job-description">SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
Product line.
2) Visit to Customer & New Enquiry Generation.
3) Promotions.
4) Technical & feasibility study.
5) Proposal preparation.
6) Proposal layout preparation
Education Qualification - BE , B-Tech _ computer science / BCA
Experience - 1 -2 years
Responsiblity -
Genrate leads thru Telecalling
Digital Marketing ( Daily Postings )
Field sales ( if required )
Location - Goregaon East, Mumbai
Experience required – 3 years + (exp in cable and wires marketing)
- Cable or wire marketing back ground is preferable.
- Communicate with office & production team for status of order and position of sales.
- Prepare monthly, weekly or daily sales analysis.
- Work closely with business Development team.
- Identifying and target new clients from different industries.
- Conducting regular research on prospects for an in-depth analysis of their businesses and associated needs.
- Generating new business from these clients.
- Converting these new businesses into key accounts.
- Developing new business initiatives with the client to increase the share of wallet.
- Understanding clients brief and articulate it into meaningful deliverable.
- Obtaining client feedback and drive increases in client satisfaction and engagement.
- Driving client service excellence and a culture of delighting clients.
- Achieving Top and Bottom line Revenue & Profitability.
- Work with strong ethics and follow company's work-guidelines and procedures.
- Pitching for new business development, building and maintaining strong relationships with key accounts and agencies.
- Responsible for Sales Business targets.
- Follow up continuously with clients.
- Recommend and do approvals, certifications etc.