Associate Director / Director - User Acquisition at India's fastest growing e-commerce startups · Gurugram · 5 - 8 years · ₹20L - ₹40L / yr · Posted 18 Feb 2022

Associate Director / Director - User Acquisition
at India's fastest growing e-commerce startups
This can be a great career move to accelerate your own growth.
Ideal candidate should have the below experience/qualities:
- Proven expertise in growth of the Company through various digital marketing channels
- Proficient in paid marketing, influencer marketing and other growth channels
- Minimum of 5 years of work experience with a focus on online marketing
- Successful track record in accelerating customer acquisition, growth plan
- Preferable work experience in the E-commerce industry
- Ability to deliver strong results
- Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
- Should have great written and spoken English
- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.
Roles and responsibilities of this role would include the below:
- Owner of customer acquisition for the business.
- Build long-term strategies for customer acquisition and lead the team in execution
- Use data and market intelligence to drive acquisition efforts
- Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
- Work with cross functional team (Product, Tech & Marketing) to establish growth strategies
- Create, manage, and experiment with new user acquisition campaigns
- Create relevant customer segments, analyze trends and prioritize campaigns
- Develop strategic customer acquisition plans to drive profitable growth.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Create weekly and monthly marketing plans and budgets for our different channels.
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

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Job Summary:
We are looking for a skilled Data Scientist with strong expertise in demand forecasting, predictive analytics, and emerging Generative AI technologies. The ideal candidate should have hands-on experience in machine learning, deep learning, NLP, and LLM-based solutions, along with proficiency in Python, SQL, Power BI, and advanced Excel. This role involves building scalable forecasting models and leveraging AI/GenAI to deliver actionable business insights.
Key Responsibilities:
- Develop and deploy demand forecasting models using machine learning and deep learning techniques.
- Analyze historical data to identify trends, seasonality, and demand patterns.
- Build predictive models to improve supply chain and inventory planning.
- Work with large datasets using Python and SQL for data extraction, transformation, and analysis.
- Design dashboards and reports using Power BI for business stakeholders.
- Utilize advanced Excel techniques (Pivot Tables, Power Query, formulas) for analysis and reporting.
- Build and integrate NLP-based solutions for text data analysis and insights.
- Develop and implement LLM-based applications using Generative AI frameworks.
- Design and deploy RAG (Retrieval-Augmented Generation) pipelines for intelligent data retrieval and response generation.
- Collaborate with cross-functional teams (operations, finance, product) to align forecasting and AI solutions.
- Continuously improve model accuracy and performance through experimentation and optimization.
Required Skills:
- Strong proficiency in Python (Pandas, NumPy, Scikit-learn, TensorFlow/PyTorch).
- Solid understanding of machine learning & deep learning algorithms.
- Experience in demand forecasting / time-series analysis (ARIMA, Prophet, LSTM, etc.).
- Hands-on experience with NLP techniques and libraries (NLTK, SpaCy, Transformers).
- Experience working with LLMs and Generative AI frameworks (OpenAI, Hugging Face, LangChain, etc.).
- Strong understanding of RAG architectures and vector databases (FAISS, Pinecone, etc.).
- Advanced knowledge of SQL for data manipulation.
- Hands-on experience with Power BI for visualization and reporting.
- Expertise in advanced Excel (Power Query, dashboards, data modeling).
- Strong analytical and problem-solving skills.
Preferred Qualifications:
- Experience in supply chain, logistics, or e-commerce forecasting.
- Knowledge of cloud platforms (AWS, Azure, or GCP).
- Familiarity with data pipelines and ETL processes.
- Understanding of business metrics and KPIs related to demand planning.
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At Solar Complete, we are dedicated to providing comprehensive solar power plant consultation services that empower businesses, communities, and individuals to make the transition to clean, renewable energy seamlessly and efficiently.
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Attractive Solar Education Videos– Videos make your learning more interesting and easy to understand.
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