Associate Director / Director - User Acquisition

at India's fastest growing e-commerce startups

Agency job
via Qrata
5 - 8 yrs
₹20L - ₹40L / yr
Full time
E-Commerce Startup
Customer Acquisition
Lead Generation
Marketing Strategy
growth marketing
 India's largest Cashback , coupons and e-commerce website startups.

This can be a great career move to accelerate your own growth.

Ideal candidate should have the below experience/qualities:

  • Proven expertise in growth of the Company through various digital marketing channels
  • Proficient in paid marketing, influencer marketing and other growth channels
  • Minimum of 5 years of work experience with a focus on online marketing
  • Successful track record in accelerating customer acquisition, growth plan
  • Preferable work experience in the E-commerce industry
  • Ability to deliver strong results
  • Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
  • Should have great written and spoken English
  • Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. 

Roles and responsibilities of this role would include the below:

  • Owner of customer acquisition for the business.
  • Build long-term strategies for customer acquisition and lead the team in execution 
  • Use data and market intelligence to drive acquisition efforts 
  • Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
  • Work with cross functional team (Product, Tech & Marketing) to establish growth strategies 
  • Create, manage, and experiment with new user acquisition campaigns
  • Create relevant customer segments, analyze trends and prioritize campaigns
  • Develop strategic customer acquisition plans to drive profitable growth.
  • Analyze data to monitor revenue performance and uncover areas for improvement. 
  • Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
  • Take high level brainstormed idea to actual implementation, tracking and analyzing
  • Create weekly and monthly marketing plans and budgets for our different channels.
  • Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

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