Associate Director / Director - User Acquisition

Grow Your Staff is looking for a Digital Marketing Strategist for a Jewellery start-up based out in Singapore. 

 

The role will have excellent growth opportunities. You will be directly working with the team based out in Singapore from 6:30 AM - to 3:30 P.M IST (Monday - Friday).

 

Experience required: 3-5 years

CTC: INR 4- 12 LPA 

About the client

The client is a start-up for affordable and elegant jewelry based in Singapore. They mainly deal with daily-wear jewelry. 

They are looking for a Digital Marketing Strategist who understands the dynamics of brand storytelling and is proactive in co-creating with the founder/s of the business building out a community of like-minded audiences via their social channels.

Responsibilities 

• Drive marketing strategy & planning for the brand across social media channels
• Operationalize day-to-day activities like posting of content, community management, and page insights to build brand awareness across social/digital platforms by developing a sound understanding of key target audiences
• Using audience insights, create and manage monthly content calendar including implementation of marketing campaigns, from briefing, understanding ad specs, QC of deliverables across all digital/social platforms
• Lead creative content production suitable for social media platforms and develop storytelling approaches for micro-influencer and paid campaigns
• Build and maintain the following:

- Database for micro-influencers and brand ambassadors

- Post campaign reports to track key performance metrics and access the success of each campaign

- Quarterly reports/market research of business, technology, consumer, and trends to inform the direction of the content and provide context for ad-hoc & ongoing marketing initiatives for the brand and the business

Qualifications

• Bachelor’s degree in marketing or relevant field.
• Minimum 3+ years of experience in digital planning experience with working on Singapore / South East Asian brands
• Strong project management skills in order to handle marketing activities 
• Experience in leading campaigns, digital contests and out-reach 
• Hands-on experience with the creative production of content (photographs, videos, reels, interactive contests, micro-influencer marketing, etc)
• Working and technical knowledge of content and media planning, with a good understanding of the digital landscape in Singapore
• Experience in ad buy experience on social media preferred 

Follow us on Instagram for updates: https://www.instagram.com/growyourstaff/

About the role

We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals. You will be a key part of the leadership team and will act as the bridge between the CEO and the growth team, ensuring that business goals are set appropriately, communicated clearly, and executed on aggressively. Working from the top of the funnel to the bottom, you will own the enrolment process and ensure that our marketing and sales efforts achieve our business goals, while providing a customer experience that exceeds expectations. You are an ideal fit for the role, if you are excited about working with Direct to Consumer fast growing unique health-tech company. You should be extremely competent to scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic. Experienced in leading teams/companies and owned P&L in high growth companies from Series A to C or Series B to D.

Our Team has cracked PMF for our proprietary Diabetes Reversal program, you will be responsible to now scale up the strategy. We have crossed the journey of 0 to 1, and looking for someone to take us from 1 to 100.

Requirements

5+ years of experience in driving Performance Marketing for a D2C/ B2C startup

Strong creative & soft skills combined with an affinity for data.

Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

Highly organised and autonomous, but also collaborative and able to work cross-functionally.

Ability to make decisions in a changing environment, anticipate future needs and drive

results.

High competency with FB/ Google Ads/Affiliate Marketing

Responsibilities

Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.

Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

Identifying and testing new channels to continue to meet or exceed established critical metrics.

Compensation

Industry leading compensation with potential ESOPs

We work with top Indian Coaches Like- Ankur Warikoo, Amandeep Thind, Nishkarsh Sharma, etc.

About the role

We are looking to hire a dedicated Copywriter Writer to create strong communication for all the stages of the Customer Journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, Landing pages, Facebook & Google ads, Emails, and much more.


The copywriter will be expected to be data-driven. They will be expected to analyze data to see what is working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then create communication strategies that resonate.

Content for video scripts, landing pages, Facebook and Google ads, emails. Responsibilities include evaluating analytics to adjust content as needed.


Your day-to-day:

• In-depth audience research to understand the audience on industry-related topics in order to develop original content
• Writing copy for all the stages of the customer journey
• Measuring the impact of the copy through data and improving on a consistent basis
• All completed layouts and artworks must be thoroughly checked to ensure there are no mistakes
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content

Requirements

• Top-class English communication skills
• Ability to understand the audience to find out what motivates them.
• Ability to think conceptually
• An understanding of user experience
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation

Benefits:-

• Salary 6 Lakh Per Annum starting
• Health insurance.
• All books ordered in the domain that insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow in your skill.
• The opportunity to work with an innovative team of people with awesome company culture.
• The chance to grow, be challenged, and develop with Insane Marketers.
• Day shift.
• Remote.

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in Direct Response Copywriting

Why Insane?

• We are paid marketing Partners of Meta .
• We are paid marketing partners of Google.
• Flexible timing. You choose your style (as long as you make yourself available for calls)
• We don't micromanage. We expect you to do your job right by yourself without any external pressure
• We try to provide all the support that you need (that includes training and upskilling as well)
• Speak up. If you feel something has to be improved or done in a better way
• Performance is a key metric.

REQUIREMENTS:

• Strong desire to learn
• Knowledge of different marketing techniques
• Creative approach towards problem-solving
• Excellent verbal and written communication skills
• Passion for the marketing industry and its best practices
• Staying updated with recent trends happening in the startup industry

JOB ROLE AND RESPONSIBILITIES

• Come with innovative marketing ideas
• Assist in marketing and advertising promotional activities
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
• Work closely with a range of cross-functional teams and develop a market strategy.
• Should be flexible with business needs - copywriting, content strategies, and so on.

Job Responsibility:

 

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

 

Job Requirements:

 

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.

What you need to have:

AN PRINTS INDIA PVT. LTD.
LOCATION: DELHI/NCR
COMPANY TYPE: COMMERCIAL PRINTING PRESS
EXPERIENCE: Min. 4-5 YEAR OF COMMERCIAL PRINTING PRESS (OFFSET PRINTING M/C SETUP). HAVING SOME CLIENTS OF ITS OWN
JOB PROFILE : PRECUREMENT OF WORK FROM PUBLISHERS, GOVT OFFICE, INSTITUTES, ETC…
QUALIFICATION: GRADUATE / DIPLOMA OR DEGREE FROM PRINTING
SALARY: AS PER TARGET /KNOWLEDGE appx 40,000 AND ABOVE

About the role: We are looking out for a Digital Marketing Manager who will be responsible of managing PredCred brand online and increase their coolness factor across various digital platforms. Competencies: • Digital Marketing experience • Proficiency in written and verbal communication skills in English Responsibilities: • Manage PredCred Infotainment brand online, across their digital channels to increase the coolness factor • Plan and execute SEM (Adwords, Facebook/ Instagram promotions, etc.) and SEO (Google ranking, Quora, Backlinks, Blogs etc.) to increase brand visibility • Run and analyze social media acquisition to keep growing the cult, and retain users via retention initiatives • Manage the customer retention initiatives of PredCred through marketing automation – explore channels like push notifications, emailer marketing, in-app notifications, and social media. Through a variety of tools like Clevertap and Branch.io. Does this sound like you? Must haves: • 3-5 years of experience in Digital Marketing • Knowledge and understanding of digital marketing tools (Eg:Facebook suite,Instagram Suite and Google Ads, Clevertap, Branch.io, Appsflyer) • Good oral and written communication in English Preferred: • Masters/Bachelors Degree in Marketing/communications or related field