
Associate Director / Director - User Acquisition
at India's fastest growing e-commerce startups
This can be a great career move to accelerate your own growth.
Ideal candidate should have the below experience/qualities:
- Proven expertise in growth of the Company through various digital marketing channels
- Proficient in paid marketing, influencer marketing and other growth channels
- Minimum of 5 years of work experience with a focus on online marketing
- Successful track record in accelerating customer acquisition, growth plan
- Preferable work experience in the E-commerce industry
- Ability to deliver strong results
- Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
- Should have great written and spoken English
- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.
Roles and responsibilities of this role would include the below:
- Owner of customer acquisition for the business.
- Build long-term strategies for customer acquisition and lead the team in execution
- Use data and market intelligence to drive acquisition efforts
- Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
- Work with cross functional team (Product, Tech & Marketing) to establish growth strategies
- Create, manage, and experiment with new user acquisition campaigns
- Create relevant customer segments, analyze trends and prioritize campaigns
- Develop strategic customer acquisition plans to drive profitable growth.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Create weekly and monthly marketing plans and budgets for our different channels.
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

Similar jobs
Job Title: Senior Social Media Marketer
Experience: 3+ years dominating in social media marketing. Bonus points if you've crushed it
in the US beauty and wellness scene!
Responsibilities:
● Craft a killer social media strategy to capture customers like a boss
● Plan and execute epic organic and inorganic campaigns that leave a lasting
impression
● Build a massive social media following and foster a tight-knit community of brand
enthusiasts
● Collaborate with top influencers and other rad brands to create off-the-hook
campaigns
● Stay ahead of the game by constantly monitoring and analyzing campaign success
and making tweaks for maximum impact
● Keep your pulse on the latest social media trends and innovations so your
campaigns always stay fresh
● Work with a dream team of cross-functional rockstars to integrate social media into
the overall marketing strategy
Requirements:
● A proven track record of launching successful social media campaigns
● A deep understanding of the unique capabilities of each social media platform
● Excellent communication skills and the ability to slay a presentation
● An endless well of creativity and the ability to bring your wildest social media visions
to life
● Experience using social media analytics to measure success and optimize
campaigns
● A passion for working with influencers and partners to create truly epic campaigns
● The ability to thrive in a fast-paced, dynamic environment
If you're a Senior Social Media Guru with a killer instinct for capturing customers, we want to
hear from you

Job Description: Website Development Specialist
Position: Website Developer Executive
Job Location: Kolkata
Company: Lead Height
Company Location: 6A2, 6th Floor, Newtown Square Atghora, Newtown Road In Spencer Building, Kolkata, West Bengal 700136.
Salary (Fresher - Experienced): ₹9000 - ₹ 25000 (Basic Salary)
Job Type: Full-time
About Us: Lead Height Company is a dynamic and rapidly growing Digital Marketing Company in the IT Sector. We are the perfect blend of a creator and inventor. Lead Height was awarded the Best Startup Company 2020 for excellence and innovation. We are passionate and thrilled to stay updated about the latest marketing trends and techniques to optimize the key component of conversion rate, aiming to provide top-notch solutions to our clients and customers.
Job Responsibilities:
• Website Development: Design, develop, and deploy responsive and user-friendly websites using modern web technologies, ensuring compatibility across multiple browsers and devices.
• Front-end Development: Implement intuitive and visually appealing user interfaces using HTML, CSS, and JavaScript frameworks, ensuring seamless navigation and optimal performance.
• Back-end Development: Develop server-side logic and databases using programming languages such as PHP, Python, or Ruby, and frameworks like Django or Laravel, to enable dynamic functionality and data integration.
• Content Management System (CMS): Customize and integrate CMS platforms, such as WordPress or Drupal, to enable efficient content creation, publishing, and management.
• Web Application Development: Build interactive web applications, including e-commerce platforms, online portals, and custom web-based tools, incorporating secure and scalable coding practices.
• Cross-functional Collaboration: Collaborate with designers, UX/UI specialists, and other stakeholders to ensure the seamless integration of design elements and user-experience requirements into the development process.
• Testing and Debugging: Conduct thorough testing, debugging, and optimization of websites and web applications to ensure smooth functionality, responsiveness, and performance.
• Website Maintenance and Updates: Perform regular updates, maintenance, and security enhancements for existing websites, ensuring they remain up to date with the latest web standards and technologies.
• Documentation: Create and maintain technical documentation, including project specifications, code documentation, and version control, to facilitate efficient collaboration and future maintenance. Requirements:
• Web Development Skills: Strong proficiency in HTML, CSS, JavaScript, and other front-end technologies. Knowledge of back-end programming languages and frameworks is a plus.
• Frameworks and Libraries: Experience with popular front-end frameworks and libraries such as React, Angular, Vue.js, or Bootstrap, and familiarity with back-end frameworks like Node.js, Django, or Laravel.
• Database Management: Proficiency in working with relational databases (e.g., MySQL, PostgreSQL) and NoSQL databases (e.g., MongoDB) to design, develop, and optimize database schemas and queries.
• Web Standards and Optimization: Familiarity with web standards, SEO best practices, and website optimization techniques to ensure fast loading times and optimal performance.
• Problem-solving skills: Strong analytical and problem-solving abilities to troubleshoot and debug complex web development issues.
• Collaboration and Communication: Excellent teamwork and communication skills to collaborate effectively with cross-functional teams and translate requirements into technical solutions.
• Continuous Learning: Willingness to stay updated with emerging web technologies, programming languages, and industry trends to ensure the adoption of best practices and enhance skill sets.
• Portfolio: A portfolio showcasing previous web development projects or code samples will be advantageous.
Disclaimer: This job description is a general outline of the responsibilities and requirements expected of a Website Development Specialist. Duties may be subject to change based on the company's needs and the evolution of the digital marketing landscape. Compensation:
Base salary: ₹9,000 - ₹25,000 per month.
Based on Experience of Candidates.
Benefits:
• Comprehensive training and onboarding process.
• Opportunity for career growth and advancement within the company.
• Supportive and collaborative work environment. If you are a results-driven individual with a passion for Website development and a desire to contribute to the growth of a thriving company, we encourage you to apply for the Website Development Executive at Lead Height Company.
Join our team and be part of our exciting journey to success! Application Process: Interested candidates are requested to submit their updated resume along with a cover letter detailing their relevant experience and why they believe they are a suitable fit for the role. We look forward to reviewing your application


Sankey Solutions, Thane.
We are looking for a Tech PM role – who are having the ability and keenness, to adapt and implement new technologies fast, and has a learning attitude and preference for learning over knowing. Organized, customer-facing, analytical, and technically sound lead who is interested in guiding key business decisions. The position holder will be working as a technical lead for Sankey Solutions and play a key role in driving projects through the whole lifecycle. Be able to think about all aspects of the problem and propose the right business and technical solutions.
Technical skills
• 5 to 10 years’ experience in Project Management and handling team
• Take end to end ownership to lead cross-functional teams to successfully deliver multiple software development projects supporting various business units.
• Design, Architect, develop application using multiple tech stack.
• Understanding of client-side web technologies like React/Redux Js JavaScript, J-Query, HTML, CSS.
• Understanding one of the core technologies like Java/Python/Php/.Net • Understanding of DB in PL/SQL, SQL DB design/ performance analysis for DB. Knowledge of cloud technologies will be added advantage.
• Ensure that solutions are being delivered as per standards of availability, scalability and security point of view and that are done on time with the highest quality.
• Ensure that all delivery artefacts are reviewed and are according to the standards and guidelines Communicate proactively with all involved personnel to provide encouragement, identify problems, create solutions, and implement efficiency improvements.
Soft Skills
• Should have good communication and direct interaction with customer on daily basis.
• Should grasp things quickly on new technologies and implement it for Project requirements.
• Handle resources and get hands on to solve technical problems faced by the delivery team.
• Maintain comprehensive knowledge of industry standards, methodologies, processes and best practices
Requirements:
- Role- Tech PM
- Job Qualifications: Only IT graduate (Technical background)
- Job Location(s) – Mumbai, Thane
- Industry Type IT - Software, Software Services
- Functional Area IT Software - Application Programming
- Maintenance Employment Type - Full Time, Permanent
- Role Category- Project Management
Bloomreach Experience, the digital experience platform built for commerce, includes three pillars:
- Discovery, offering AI-driven search and merchandising;
- Content, offering a headless CMS; and
- Engagement, offering leading CDP and marketing automation solutions.
Our India team is a critical product development and innovation hub for the company, with many of the company’s key products and technology initiatives created and developed by this team. Bloomreach Search, our search and personalization product, was built and shipped out of our India office.
We are currently allowing flexibility for all our employees to work from home until it is deemed safe for us to return back to the office.
What you will do:
- Chalk-out and implement the vision, technology roadmap and business goals for your scope of deliverables.
- Have the opportunity to define, implement, manage and deliver systems that maintain the Bloomreach Platform.
- Lead multiple small, agile teams of high-performing engineers with a diversity of experience backgrounds and locations.
- Operate with scale and speed, amidst flux, in a fast-paced environment while contributing to business goals and product strategies.
- Partner with Engineering Leaders, Managers and Product Management, and enable them by owning the integrity of scalable and high-quality technology solutions.
- Manage and influence remote teams to ensure a consistently awesome experience across platforms and products.
- Create a culture of Engineering Excellence and execution across locations ensuring development and adoption of best practices in technical design implementation and code optimisation.
- Help attract, select and hire best-in-class talent and help retain top performing talent by creating clear career paths and providing technical mentorship.
- Ensure compliance with security practices/guidelines and relevant technology standards.
What you will need:
- B.E./B.S. Degree or higher in Computer Science or related technical discipline.
- 10+ years of programming experience in Java, Python with strong knowledge of web technologies like HTTP, Tomcat or Django, networking and web performance engineering.
- 3+ years of experience in managing direct reports and their careers.
- Experience in leading technical teams in systems/databases or large scale distributed/infrastructure systems in production.
- Capable of sitting down with engineers to constructively review designs and debug live production issues.
- Extensive background in algorithms, strong software architecture and design skills in building large scale internet applications.
- Comfortable in designing big data technology solutions using Spark, Hadoop, Cassandra and MySQL.
- Capable of handling ambiguous business requirements with excellent prioritisation, time management abilities and focus on execution.
- Experience hiring, mentoring, coaching and developing top engineering talent.
Engineering Blog Link:
- https://developers.bloomreach.com/blog/2018/breaking-down-a-monolithic-api---dockerizing-the-bloomreach-suggest-api-layer.html" target="_blank">How Bloomreach built a monolithic API
- https://developers.bloomreach.com/blog/2018/developer-talk-corwin-on-containers.html" target="_blank">Developer Talk - Corwin on Containers
- https://www.bloomreach.com/en/blog/2018/07/introducing-identity-and-access-management-for-bloomreach-personalization.html" target="_blank">Introducing Identity and Access Management for Bloomreach personalization
If this is you and you can prove it – we’re interested in talking with you to join us as one of Bloomreach’s Engineering Leaders.
Regional benefits:
- Annual Medical Insurance Coverage for yourself and your dependents
- Annual Master Health Check-Up by up to 4000 INR per month
- Statutory Retiral Benefits (Provident Fund Gratuity)
More things you'll like about Bloomreach:
Culture:
- A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
- We have defined our https://careers.bloomreach.com/about-us">5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
- We believe in flexible working hours to accommodate your working style.
- We work remote-first with several Bloomreach Hubs available across three continents.
- We organize company events (summits) twice a year to experience the global spirit of the company and get excited about what's ahead.
- We have a friendly atmosphere and motivated colleagues who love what they do.
- The https://www.glassdoor.com/Overview/Working-at-Bloomreach-EI_IE442167.11,21.htm">Bloomreach Glassdoor page elaborates on our stellar 4.5/5 rating.
Personal Development:
- We have a People Development Program -- participating in weekly personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
- Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
- Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)
- Our resident communication coach https://www.linkedin.com/in/ivo-ve%C4%8De%C5%99a-2a94291/">Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.
Well-being:
- The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.
- Subscription to Calm - sleep and meditation app.
- We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
- We facilitate sports, yoga, and meditation opportunities for each other.
Compensation:
- Stock options are granted depending on a team member’s role, seniority, and location.
- Everyone gets to participate in the company's success through the company performance bonus.
- We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
- We celebrate work anniversaries -- Bloomversaries!
Job Dsecription:
○ Develop best practices for team and also responsible for the architecture
○ solutions and documentation operations in order to meet the engineering departments quality and standards
○ Participate in production outage and handle complex issues and works towards Resolution
○ Develop custom tools and integration with existing tools to increase engineering Productivity
Required Experience and Expertise
○ Having a good knowledge of Terraform + someone who has worked on large TF code bases.
○ Deep understanding of Terraform with best practices & writing TF modules.
○ Hands-on experience of GCP and AWS and knowledge on AWS Services like VPC and VPC related services like (route tables, vpc endpoints, privatelinks) EKS, S3, IAM. Cost aware mindset towards Cloud services.
○ Deep understanding of Kernel, Networking and OS fundamentals
NOTICE PERIOD - Max - 30 days


Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication.
- Understanding the platform for communication and create copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Following industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.
What you need to have:
- Any graduation
- Being highly creative and imaginative.
- Having good written and interpersonal skills
- Working well in a team
- Being able to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques



