Associate Director / Director - User Acquisition at India's fastest growing e-commerce startups · Gurugram · 5 - 8 years · ₹20L - ₹40L / yr · Posted 18 Feb 2022
Associate Director / Director - User Acquisition
at India's fastest growing e-commerce startups
This can be a great career move to accelerate your own growth.
Ideal candidate should have the below experience/qualities:
- Proven expertise in growth of the Company through various digital marketing channels
- Proficient in paid marketing, influencer marketing and other growth channels
- Minimum of 5 years of work experience with a focus on online marketing
- Successful track record in accelerating customer acquisition, growth plan
- Preferable work experience in the E-commerce industry
- Ability to deliver strong results
- Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
- Should have great written and spoken English
- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.
Roles and responsibilities of this role would include the below:
- Owner of customer acquisition for the business.
- Build long-term strategies for customer acquisition and lead the team in execution
- Use data and market intelligence to drive acquisition efforts
- Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
- Work with cross functional team (Product, Tech & Marketing) to establish growth strategies
- Create, manage, and experiment with new user acquisition campaigns
- Create relevant customer segments, analyze trends and prioritize campaigns
- Develop strategic customer acquisition plans to drive profitable growth.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Create weekly and monthly marketing plans and budgets for our different channels.
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.
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Follow CutshortShubham Vishwakarma
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