Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.
Roles & Responsibilities
Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation
Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals
Skills Required
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail
Shubham Vishwakarma
Full Stack Developer - Averlon
About Paavanapp
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As Manager-Business Development, you will be responsible for business development in India Market. Will be responsible for identifying new opportunities to expand markets and drive business growth while also enabling increased revenue from current accounts. Build and maintain strategic partnerships and nurture relationships with influencers and stakeholders.
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- Independently managing deal size of INR 50 L ARR in the past
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- Strong communication skills with ability to sell and interact with CXO profiles of companies.
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- Overall, 6-8 years of experience in outbound and direct sales preferably in the garment industry.
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- Strong relationship and account management skills
- Proficient in using CRM tools and data analysis to drive sales performance
- Proactive and solutions-oriented with the ability to work independently
- Excellent interpersonal skills and ability to communicate with stakeholders at all levels - internally as well as externally
- Excellent communication, negotiation, and presentation skills
- Strong business acumen and ability to understand customer needs
Strong Sales manager, business development manager, accounts sales executive profile
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Mandatory (Experience 5): Must have demonstrated strong deal-closing capability, including negotiations with C-level or senior stakeholders
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Department: Digital Marketing
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○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.
○ Ensure campaigns are aligned with broader brand and marketing goals for each client.
○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.
● Performance Analysis & Optimisation:
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○ Continuously test and optimize creatives, copies, targeting, and bid strategies.
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● Collaboration & Strategy:
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○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.
● Keyword & Audience Research:
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● A/B Testing & Innovation:
○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.
○ Stay up-to-date with platform changes and emerging digital marketing trends.
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● 3 to 4 years of hands-on experience in performance marketing and paid media.
● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).
● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.
● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.
● Certification in Google Ads / Meta Blueprint.
● A data-first mindset with creative instincts.
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● You think in click-through rates and live for campaign dashboards.
● You understand the delicate balance between creative storytelling and conversion-driven content.
● You're not afraid to ask questions, test wild ideas, and push for better performance.
● You have an ROI driven approach.
● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.
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Research and identify potential leads (students, job seekers, working professionals)
Reach out to users via LinkedIn, job forums, WhatsApp groups, and email
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- Manage and build an overall email marketing strategy.
- Create various email lists and campaigns.
- Test every campaign's success.
- Determine email marketing KPIs.
- Develop and present reports on a weekly basis.
- Develop a lead generation strategy.
- Create smart email lists.
- Increase email subscriptions.
- Analyze data to get smart insights.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are mobile-friendly.
Follow up on interested respondents. - Distributing emails through the use of automation software.
- Proven experience creating high-impact, unique marketing campaigns.
- Familiarity with pertinent automation and performance evaluation software.
- Knowledge of creative processes and social media marketing.
- Excellent written communication and copywriting skills.
- Strong project management skills.
What you will do:
- Defining the brand voice of the company (i.e., the uniformity in selection of words, the attitude and values of the brand while addressing the target audience over different media) in line with the company vision and in collaboration with the management, marketing & branding teams
- Relaying meaningful and empirical customer insights across teams to constantly enhance the company’s customer experience
- Driving a passionate, customer-centric culture within the company; partnering cross- functionally and influencing the company’s product roadmap to positively impact customer experience
- Training and supporting customer experience team members to deliver best in class service by developing proper standards, policies and procedures
- Setting the customer experience team goals and ensuring that it is in line with Company vision
- Establishing a consistent, accurate and timely reporting framework on key individual and team metrics
- Conceptualizing and rolling out the company’s customer experience roadmap on a quarterly, bi-annual and annual horizon
- Ensuring non- recurrence of customer issues by root cause analysis and elimination of key problems/ issues in the customer life cycle
- Developing a holistic customer journey and shaping all customer touchpoints: exhibitions, digital and print communication, social media interactions, in order to drive maximize customer satisfaction across all stages of engagement
- Taking full ownership of key performance indicators relevant to particular stages of customer engagement
- Discussing and handling complex escalations by coordinating with the company’s legal counsel
- Identifying the CRM needs of the company and keep making necessary additions to the company’s prowess in terms of software and hardware
- Working with HR and Management in hiring new members for the team from time to time
- Regular competitive landscape analysis and staying ahead of the curve
- Regularly assessing, appraising and training team members and helpng in building organisational capability
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- Education from Tier 1 B-Schools with 6 to 8 years’ experience
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- Ability to work independently
- Prior experience or deep understanding of omni-channel business strategies
- Strong Understanding or keen interest in technology/ automation
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon