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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Job Role: Enterprise Sales Manager– India, US & Middle East (IC Role)

Job description

We’re looking for a results-driven business development representative to actively seek new business opportunities, and engage and build relationships with potential customers. You will drive new business opportunities in the region & provide complete and appropriate solutions for every potential customer to boost top-line revenue growth, customer acquisition levels, and profitability. 

Responsibilities

• Generate Leads & contact potential prospects through cold calls and emails
• Present our company product to potential prospects.
• Identify prospect's needs and suggest appropriate products/services
• Manage contracts with clients & closure.
• Report to the Sales Manager on sales results

Requirements

• Proven work experience of more than 3 years as a Sales Development Representative, Sales Account Executive or similar role
• Hands-on experience with multiple sales prospecting techniques like cold calling, cold emailing and social outreach.
• Experience in product presentation & closing.
• Excellent communication skills.
• Track record of achieving sales quotas
• Experience working in the healthcare industry is preferred but not required.
• Fair understanding of sales performance metrics
• Excellent communication and negotiation skills

What will you spend your time:

Priority 1 - Demo/Presentation

Priority 2 - Closure

Priority 3 - Customer engagement & Internal updates

Priority 4 - Lead gen or Meeting Setup

About CrelioHealth

CrelioHealth is a fast-growing health-tech product company delivering cloud-based LIMS, RIS, CRM, and Inventory solutions to diagnostics labs and hospitals globally. We are building scalable systems that power modern healthcare operations.

Website: www.creliohealth.com

Mandatory Criteria

• Experience in running monthly payroll (PF, TDS, ESI, statutory filings).
• Hands-on with employee documentation — offer letters, contracts, and records maintenance.
• Proven ability to manage onboarding and offboarding smoothly with clear processes and checklists.
• Familiar with employee engagement and support in a remote-first environment.
• Knowledge of HR compliance, recordkeeping, and data accuracy.
• Capable of tracking key HR metrics — headcount, attrition, payroll cost, and simple OKR-based performance check-ins.
• Excellent communication and empathy when addressing employee queries.
• Organized and detail-oriented — ensures processes run consistently without leadership micromanagement.

If interested kindly share your updated resume at 82008 31681

1. Will be responsible for running manpower staffing solution like temporary and permanent staffing solution with Revenue Generation Model.

2. Will be accountable for creating and signing up agreements with clients.

3. Should handle existing client and adding new clients for our Manpower staffing service.

4. Recruitment for Clients requirements and Inhouse requirements should be executed effectively.

5. Should execute HR Generalist role ( Recruitment, Appointing Process, Induction, HR policy and process creation, Attrition,Training the team, Appraisal, Disciplinary action.

6. Should Manage the Team efficiently.

7. Responsible in training and grooming juniors.

8. Maintainance or process, reports are mandatory.

KRA

*Profit Generation Through Running Manpower consulting vertical (Staffing solution ) and Training Candidates in HR End to End Process.

*Always Clients expectations should be exceeded

*HR Generalist complete Process to be handled efficiently

Job Requirements

• Experience in ReactJS and its main fundamentals like JSX, Virtual DOM, component lifecycle, etc.
• Strong proficiency in JavaScript, object model, DOM manipulation and event handlers, data structures, algorithms, JSX, and Babel.
• Experience with browser-based debugging and performance testing software.
• Good understanding of HTML, CSS, ES6.
• Knowledge of Unit testing frameworks..

Job Responsibilities

• Design, build and maintain software applications.
• Write well-designed, testable, efficient code by using best software development practices.

To build the relationship with customers and explain about product
It's an Ed. Tech company authorized by the government of India and knowledge partner of NSDC

Summary
Our Kafka developer has a combination of technical skills, communication skills and business knowledge. The developer should be able to work on multiple medium to large projects. The successful candidate will have excellent technical skills of Apache/Confluent Kafka, Enterprise Data WareHouse preferable GCP BigQuery or any equivalent Cloud EDW and also will be able to take oral and written business requirements and develop efficient code to meet set deliverables.

Must Have Skills

• Participate in the development, enhancement and maintenance of data applications both as an individual contributor and as a lead.
• Leading in the identification, isolation, resolution and communication of problems within the production environment.
• Leading developer and applying technical skills Apache/Confluent Kafka (Preferred) AWS Kinesis (Optional), Cloud Enterprise Data Warehouse Google BigQuery (Preferred) or AWS RedShift or SnowFlakes (Optional)
• Design recommending best approach suited for data movement from different sources to Cloud EDW using Apache/Confluent Kafka
• Performs independent functional and technical analysis for major projects supporting several corporate initiatives.
• Communicate and Work with IT partners and user community with various levels from Sr Management to detailed developer to business SME for project definition .
• Works on multiple platforms and multiple projects concurrently.
• Performs code and unit testing for complex scope modules, and projects
• Provide expertise and hands on experience working on Kafka connect using schema registry in a very high volume environment (~900 Million messages)

• Provide expertise in Kafka brokers, zookeepers, KSQL, KStream and Kafka Control center.
• Provide expertise and hands on experience working on AvroConverters, JsonConverters, and StringConverters.
• Provide expertise and hands on experience working on Kafka connectors such as MQ connectors, Elastic Search connectors, JDBC connectors, File stream connector,  JMS source connectors, Tasks, Workers, converters, Transforms.
• Provide expertise and hands on experience on custom connectors using the Kafka core concepts and API.
• Working knowledge on Kafka Rest proxy.
• Ensure optimum performance, high availability and stability of solutions.
• Create topics, setup redundancy cluster, deploy monitoring tools, alerts and has good knowledge of best practices.
• Create stubs for producers, consumers and consumer groups for helping onboard applications from different languages/platforms.  Leverage Hadoop ecosystem knowledge to design, and develop capabilities to deliver our solutions using Spark, Scala, Python, Hive, Kafka and other things in the Hadoop ecosystem. 
• Use automation tools like provisioning using Jenkins, Udeploy or relevant technologies
• Ability to perform data related benchmarking, performance analysis and tuning.
• Strong skills in In-memory applications, Database Design, Data Integration.