Location- Gurgaon
Mode of Work- Office
Interview Mode- Online
Experience- 2 to 4 years
Content Writer
As a Content Creator, you’ll be working with teams across the company to create valuable content to educate our customers and wow our prospects. Your primary role will be to enrich our websites and mobile app with engaging blog posts, guides, and actionable marketing copy.
Your responsibilities include
- conduct thorough research on industry-related topics
- generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards
- proofread the articles before publication
You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.
Roles and responsibilities
- Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
- Produce content marketing campaigns to drive leads and subscribers
- Utilize SEO best practices to generate traffic to our website
- Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
- Oversee our website, promote our blog and pitch articles to third-party platforms effectively.
- Work together with different departments to create innovative content ideas.
- Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
- Assure all-around consistency for textual styles, pictures, fonts and tones in the content.
- Research industry-related topics by combining web sources, interviews and studies.
Requirements
- Bachelor’s degree in English, Journalism, Marketing or related field {Master's degree, a plus}
- At least 1 year of work experience as a Content Writer
- Experience with Content Management Systems (e.g. WordPress, Weebly, Joomla, etc) and marketing tools, MS Office or Google Suite
- Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics.
- Outstanding writing and editing skills in English for a B2B as well as B2C audience.
- Ability to handle tight deadlines.
- Excellent interpersonal skills.
- Strong communication skills.
- Ability to work independently.
- Willingness to multitask and take new initiatives
About US
Sunstone Education
Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2019, company’s vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.
Sunstone Education offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job. Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.Sunstone takes complete accountability of a student’s career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.
To know more about us: http://www.sunstone.edu.in/" target="_blank">www.sunstone.edu.in
About Sunstone
Sunstone is a leading higher education service provider that works with academic institutions in up-
skilling students for employability. Sunstone offers career oriented training interventions for
undergraduate and postgraduate students at 30+ institutions across 25 cities.
Sunstone’s training programs are industry endorsed to enhance employability. These programs are
designed for hybrid delivery with unparalleled focus on soft skills and personality development.
Sunstone’s focus is to provide students with holistic educational experience.
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· Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
· Managing relationships with external marketing agencies
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· Research subject matter and understand the audience, trending content topic, keywords and content writing style through web search and other tools
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· You have a degree in Journalism, Marketing, Business Administration, or a related field.
· You have prior experience within a similar role.
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· You have the ability to develop engaging content for a wide range of audiences and mediums including email campaigns, web copy, social media, etc.
· You must maintain updated knowledge of technology and industry
· You are a creative thinker and have excellent attention to detail.
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· You possess excellent written and verbal communication skills.
Education: Graduate/PG with good written and communication skills.
Experience of 4 year and more in relevant industry and role
Responsibilities
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as Instagram, LinkedIn, Facebook, Twitter, Pinterest, YouTube, etc adapting content to suit different channels
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new campaigns that promote your organisation and brand
- Form key relationships with influencers across the social media platforms
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms
- Analyze competitor activity and recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
Requirements
- Proven work experience as a Social media manager
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (image, video, multimedia)
- Knowledge of online marketing channels
- Excellent communication skills
Any preference of Industry: Prior startup experience preferred.
Minimum Academic Qualifications: None
Working Hours: Flexible
Perks: You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.
If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens
Job Responsibilities.
- Understanding client's core product or service, the target audience & market, the problem that the product or service intends to solve
- Campaign planning on a month to month basis that go with client’s business objectives
- Coming up with ideas that are forward-thinking and in-line with current media trends & client’s personality & business objectives
- Demonstrate a clear understanding of campaign objectives and devise creative communication strategies to achieve them
- Writing copies following brand guidelines
- Offer creative ideas and encourage others to share their ideas
- Edit and fact-check pieces of content generated by colleagues and offer feedback when necessary
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Requirement
- Good communication skills, written and spoken.
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What the role defines:
- Excellent writing skills with versatility
- Eye for details with impeccable spelling and grammar
- Should have a knack to grasp new subjects easily.
- Work with the team to create the content calendar.
- Good research skills to find topics and write in-depth articles.
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- Optimise and revamp existing pages.
- Work with the team on outreach efforts and building backlinks
- Communicate ideas to the designer and work in collaboration with him.
- Take initiative and take end-to-end responsibility for deliverables.
- Work independently with minimal support.
Essentials
- A love for content
- Despise plagiarism
- Ability to adapt and learn quickly
- Can take ownership
- Basic understanding of SEO
- Understanding of how content helps business
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Savvy with WordPress, SEO tools, Keyword tools, and any other software or apps that might give you an edge.
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- Use word processors and other specialized software to make changes on typeset documents
- Evaluate the dimensions of page elements such as images, text spacing and positioning to ensure they conform to set specifications
- Ensure page numbers are in the right order and not repeated or omitted
- Analyze documents to ensure chapter titles match list of contents
- Use symbols which are standard and recognized by printing and publishing companies
- Mark corrections highlighted by editors/authors and ensure they reflect on the master set proofing
- Rephrase written text to ensure document structure and content are consistent
- Stay abreast with grammatical development as well as new terminologies in a language
- Ensure illustrations are suitably captioned and referenced
- Contact authors directly to clarify grammatical inconsistencies related to style and text choice
- Forward proofread materials for approval and publication
- Ensure project is completed within set time constraints.
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