Sunstone Careers

ob Responsibilities

• Design and review detailed curriculum pertaining to learning outcomes of programs in Technology education, including detailed topics, and teaching schedule (number of hours per topic)
• Research tech employability standards and drive programs that are focused on industry-aligned content for 21st century tech jobs
• Create and match digital learning content specific to pre-determined learning outcomes 
• Lead the Instructional Design team (ID) to design/build engaging and interactive eLearning content templates 
• Curate relevant graphics for online content in collaboration with Content Production 
• Take inputs from corporates and design learning solutions for students pursuing the courses from the Sunstone brand to achieve learning outcomes
• Coordinate with Academic Heads and Faculty to implement the standardized curriculum
• Adhere to brand guidelines and company regulations while designing content
• Work collaboratively with other teams to enhance content using with videos, graphics and assessments

Qualifications & Experience

• 7-10 years of work experience, preferably in managing a team of content writers, writing for digital platforms or mobile 
• Passionate towards education, proactive and willing to take initiative
• Ability to deal with ambiguity and work effectively in a dynamic, fast-paced, high-volume, results-oriented environment, independently with a small team
• Incredible content writing skills and strong storytelling skills with exceptional verbal and written communication skills
• Adept knowledge of Storyboarding, eLearning, Instructional design and content writing
• Strong attention to detail, deadline and delivery-orientation, and ability to work under pressure
• Ability to handle fast moving projects across internal and external stakeholders
• Problem solving and process management skills; detail orientation and passion for achieving global quality standards

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

 

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

 

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

 

 

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

 

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

 

 

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

 

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

 

This is a full-time work-from-office role based out of Gurgaon.

 

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Expectations :

• 3 - 7 years of experience in Product

• Experience in creating wireframes, prototypes, detailed PRDs and workflows

• Good understanding of funnels and ability to define and build growth product experiences 

• Strong decision-marketing through quantitative results and AB testing, and qualitative research and customer insights.

• Good understanding of Browsers, Web & App Analytics; and tools like Google Analytics, Mixpanel, MOEngage, Spreadsheets, Balsamiq, Sketch & SQL

• Ability to handle ambiguity and solve problems, data-driven

• Gather and interpret qualitative product data & turn it into measurable outcomes

• Aware of complex products ecosystem & solution them better. Ability to identify key risks, dependencies and partner with cross functional teams to ensure on-time delivery

• Ability to influence, motivate and advocate user needs to the team and key stakeholders

• Able to be a big-picture thinker and engage on the same with other cross-functional teams

• Prior experience in any of B2C

• A start-up experience would be an added advantage

• Developing efficient customer communication and feedback channels

• Ability to communicate effectively with stakeholders

Role: Growth Product Manager

Key Strengths & Mandates:

• Growth Mindset

• Data Driven

• Fail Fast & Experiment

• Swiftness / Pace

• Logical Thinking

• Curiosity

• Communication verbal & written

• Hands on experience in SQL

• Worked closely with developers

• Skilled in at least 1 wireframing tool

Education :

B.Tech from a top tier institute (IIT, BITS, DTU, NIT)

Job Description

1. Develop optimization strategies that increase the company’s search engine results rankings
2. Research SEO keywords to use throughout the company’s website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Review technical SEO issues, website audit and recommend fixes as per latest google algorithms.
5. Monitor daily performance metrics such as page-load time, engagement rate, pages visited to understand SEO strategy performance
6. Efficiently communicate with other marketing professionals to align goals
7. Collaborate with others within the marketing department to manage SEO strategy
8. Write compelling and high-quality website content, including blog posts and page descriptions
9. Update content and website links for maximum optimization and search engine rankings
   
   

Qualifications

1. Minimum 3 years of experience in successfully developing and executing SEO campaigns
2. Understanding of search engine algorithms and ranking methods
3. Experience with SEO industry programs, such as Google Analytics
4. Knowledge of keyword research and data mining tools
5. Knowledge of HTML/CSS
6. Able to complete competitive analysis of other companies within the industry
7. Excellent written and verbal communication skills (email, phone, etc.)
8. Comfortable analysing high volumes of data on a daily basis
9. Familiarity with Agility or other content management systems
10. Experience with other aspects of marketing, such as customer growth and promotion, is a plus
    
    About Sunstone:
    
    Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for
    undergraduate and postgraduate students at 30+ institutions across 25 cities.
    
    Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development.
    
    Sunstone’s focus is to provide students with holistic educational experience.

 

To know more about us: www.sunstone.in

Position – Business Analyst 

Location – Gurgaon 

 

Responsibilities 

 

What you’ll do: 

- Work with Senior Leadership 

- Design and develop trackers for multiple business categories 

- Work with Category Heads to optimize process 

- Automate and optimize flow of information, dashboards for multiple teams - Provide solutions to high pressure solutions based on objective insights from data.

 

What you can expect: 

- Direct mentoring from company’s leaders 

- Highly meritocratic and competitive environment 

- Direct involvement in strategic decisions at highest level 

- Lots of learning 

- Of course, competitive renumeration 

 

What you must have: 

- Hands on knowledge of SQL  

- Fluency with R / Python 

- Fluency with Google Sheets or MS Excel is must

 

What you should have: 

- Hands on experience of Tableau 

- Experience with startups or handling high pressure situations

 

About Sunstone:

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career-oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with an unparalleled focus on soft skills and personality development.

Sunstone’s focus is to provide students with holistic educational experience.

Content Research:
Sunstone is hiring candidates for content research and content writing for our YouTube channel. Candidates must be good at researching, producing and writing content, formulating content strategies and analyzing competition content. 

#hiring #contentresearch #content

Content Research for YouTube: We are hiring candidates for content research and content writing for our YT channel.

 The candidate would be responsible for researching and finalizing the topics on which the content/videos should be made.
 The candidate would be adept at thoroughly researching material on the said topic and analyzing the right content for the YouTube space.
 The candidate must also be good at finalizing titles and content that will go on thumbnails.
 The candidate should be a BBA/BTECH/BCA degree holder or someone who has made content on these courses in the past.

What You Will Do:
 Contributes to ideation and topic creation for regular video uploads
 Researching the right material for the video topics that will serve as the basis for the video presenter's script.
 Work closely with the scriptwriter/ video host to finalize the content for the YT video.

What You Should Have:
 Candidates must be good at researching, producing and writing content along with editing and proof-reading, formulating content strategies and analyzing competition content.
 BBA/BTECH/BCA degree holder or has made content on these courses in the past.
 2+ years of experience in content writing and content research.

Content Creator:

We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority. 

 

What You Will Do:

• Create content for our YouTube and social media handles
• Break down complex concepts of higher education and career and present it to the audience in an engaging way
• Be the face of the organization and endorse it to the world outside
• Assist in managing the YouTube channel’s content efficiently
• Engage with subscribers of the channel through our community channel

 

What You Should Have :

• 2+ years of content creation/anchoring experience
• Excellent command of Hindi and English
• Comfort to be in front of the camera and can shoot videos independently
• Interested and/or experienced in educational content
• Can also do voiceovers if required
• Good communication Skills and Clear pronunciations
• BBA/BTECH/BCA degree holder or have made content on these courses in the past

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

 

About Sunstone

 

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

 

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

What day-to-day RESPONSIBILITIES OF someone in THIS ROLE involve!

• Oversee day-to-day management of all social channels
• Drive campaign extensions on our channels  and ensure brand consistency
• Design and deploy monthly calendar of content by channels
• Design & deploy growth strategies to boost follower growth and engagement growth
• Manage social boost budgets
• Track metrics and maintain KPI dashboards 
• Facilitate scaling brand and company awareness through various social media channels
•  Work with brand to create and implement social media strategies
•  Supervise all aspects of social media interaction between students and the brand, and ensure a positive student service experience
• Create actionable plans to both grow and maintain followers through popular social media  platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
•  Ensure progress on all platforms by using social analytics tools such as Google Analytics and others social analytics tools
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiative

What ATTRIBUTES will it take to perform this role!

Functional

• At least 4-5 years of experience working in online marketing or growth hacking
  
  
• Excellent program management skills
  
  
• Creativity in thought and a helpful, collaborative bent of mind
  
  
• Demonstrate editing and writing skills with an eye for detail
  
  
• Ability to work on deadline on multiple projects
• Strong understanding of all social platforms and its features.
• Hands-on experience in media promotions to drive strong social reach.
• Strong hold on platform insights and analytics and accordingly using it to tweak digital strategy.

 

Behavioral

             

•  Creative and Insight-driven approach.

•  Strong thinking and creative ideation capabilities.

•   Planner at large who can think and stitch wholesome 360degree campaigns across platforms.

•  Very good at content creation across formats.

•  Good command of the language and brand understanding.

•  An observant who has their pulse on the internet and is always at speed at knowing what is happening/trending on the internet.

•  Pop culture aware.

• Urge to do different and create different is important.
  
  

   

  
  About Sunstone

  
  

  Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

  
  

  Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.