Sunstone

Key Functions:

• Create new text and video content for our app and website.
• Moderate reviews and other user generated content submitted by millions of users.
• Increase key performance metrics like time on page and bounce rate.
• Reach out to students and colleges to generate content that users need.
• Work closely with technical team to improve consumption of content.

Key skills: Content writing, primary and secondary research, moderation, web content curation.

Desired Candidate:

• Excellent written and oral communication skills
• Strong vocabulary along with impeccable spelling and grammar
• Understanding of what makes content compelling especially web content or blogs
• Good analytical skills and an ability to present information in a proper format
• Passionate about interacting with students and colleges to gather unique information
• Ability to write interesting, relevant content

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Content Creator:

We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority. 

What You Will Do:

• Create content for our YouTube and social media handles
• Break down complex concepts of higher education and career and present it to the audience in an engaging way
• Be the face of the organization and endorse it to the world outside
• Assist in managing the YouTube channel’s content efficiently
• Engage with subscribers of the channel through our community channel

What You Should Have :

• 2+ years of content creation/anchoring experience
• Excellent command of Hindi and English
• Comfort to be in front of the camera and can shoot videos independently
• Interested and/or experienced in educational content
• Can also do voiceovers if required
• Good communication Skills and Clear pronunciations
• BBA/BTECH/BCA degree holder or have made content on these courses in the past

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

About Sunstone

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

Location- Gurgaon

Mode of Work- Office

Interview Mode- Online

Experience- 2 to 4 years

Content Writer 

As a Content Creator, you’ll be working with teams across the company to create valuable content to educate our customers and wow our prospects. Your primary role will be to enrich our websites and mobile app with engaging blog posts, guides, and actionable marketing copy. 

Your responsibilities include

• conduct thorough research on industry-related topics 

• generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards

• proofread the articles before publication 

You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.

Roles and responsibilities

• Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
• Produce content marketing campaigns to drive leads and subscribers
• Utilize SEO best practices to generate traffic to our website
• Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
• Oversee our website, promote our blog and pitch articles to third-party platforms effectively.
• Work together with different departments to create innovative content ideas.
• Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
• Assure all-around consistency for textual styles, pictures, fonts and tones in the content.
• Research industry-related topics by combining web sources, interviews and studies.

Requirements

• Bachelor’s degree in English, Journalism, Marketing or related field {Master's degree, a plus}
• At least 1 year of work experience as a Content Writer
• Experience with Content Management Systems (e.g. WordPress, Weebly, Joomla, etc) and marketing tools, MS Office or Google Suite
• Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics.
• Outstanding writing and editing skills in English for a B2B as well as B2C audience.
• Ability to handle tight deadlines.
• Excellent interpersonal skills.
• Strong communication skills.
• Ability to work independently.
• Willingness to multitask and take new initiatives
  
  About US
  
  Sunstone Education
  Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2019, company’s vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.
  
  
  Sunstone Education offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job. Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.Sunstone takes complete accountability of a student’s career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.
  
  To know more about us: http://www.sunstone.edu.in/" target="_blank">www.sunstone.edu.in