Data Analyst / ML Engineer

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals. Leverage AI-driven orchestration to deliver simplified insights and real-time views aligned with market trends.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 6–8 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).
• Hands-on experience implementing AI-powered tools for intent analysis, campaign automation, and predictive funnel insights.

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.
• Proven ability to apply AI-driven concepts to simplify complex data, generate actionable insights, and adapt to evolving market trends.

• Provide technology strategy planning
•  Integrate information technologies into the company for optimal effectiveness
•  Understand current and future business goals and ongoing IT issues to ensure business success
•  Develop a renewal and upgrade schedule for company software programs
• The candidate will be responsible to start and complete projects on a scheduled basis, inclined to maintain highest standard of quality.
• Analyzing scope of work, project sequencing, resource planning, time estimation, scheduling, cost estimation, risk analysis are a set of responsibilities.
• Monitor project performance and take proactive action to ensure projects are adhering to timelines set.

• Planning and scheduling Deliverability Assessments (DA) for critical deals
•  Review of overall solution approach
•  Coordinating with service-line Subject Matter Experts(SME) and facilitating DA
•  Review the solution and identify risks based on experience/expertise in specific service-lines
• Articulation of risks and creation of risk reports based on SME connects
• Coordination with key stakeholders on risk mitigation/closure actions
• Creation of RAID(Risk-Assumption-Issue-Dependency) logs for senior leadership reviews

Job Description:

• Understand business model and create project roadmap. Break down the big requirements into smaller chunks and prioritize as per the business outcome
• Actively work with product and technology team in a seamless manner
• Coordinate with the User Experience team to design the final intuitive UI and define the overall tech solution along with the IT team
• Leading project planning sessions
• Managing project progress and adapt work as required
• Ensuring projects meet deadlines
• Managing relationships with clients and stakeholders
• Conducting project review and creating detailed reports for executive staff
• Optimizing and improving processes and the overall approach where necessary
• Create User Journey as per Business expectations along with well-defined user cases, wire frames and workflow diagram
• Own the overall product and feature development projects

• Analyse user data & develop innovative growth hacks to drive user growth and engagement via all channels

Requirement / Desired Skills:

• Proven ability to lead, collaborate with cross-functional teams and manage interactions across Project life Cycle
• Hands on experience in creating user stories, user journey wire frames and workflow and defining acceptance criteria and success matrix
• Strong product design skills from both a technical API integration and user interface design perspective
• Excellent Project Management skills and experience working in Agile fashion
• Excellent communication skills to handle both executive-level discussions as well as functional/technical deep dives
• Demonstrate analytical and quantitative skills over performance matrices such as engagement, retention, conversion funnel, etc.

• Experience in a fin-tech domain is a plus.

• Conducting analysis of website and application requirements.
• Writing back-end code and building efficient PHP modules.
• Developing back-end portals with an optimized database.
• Troubleshooting application and code issues.
• Integrating data storage solutions.
• Responding to integration requests from front-end developers.
• Finalizing back-end features and testing web applications.
• Updating and altering application features to enhance performance.
• Hands on experience to develop Plugins, Theme Customizs.

• Bachelor’s degree in computer science or a similar field.
• Knowledge of PHP web frameworks including Yii, Laravel, and CodeIgniter.
• Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
• Understanding of object-oriented PHP programming.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Familiarity with SQL/NoSQL databases.
• Ability to project manage.
• Good problem-solving skills.

• Sales, meeting dealers, visiting their office, solving problems related to products etc
• NSR monitoring
• Initial Complaint Handling
• Monitoring bills receivables
• Resolving customer and business issues, performing root cause analysis and driving solutions
• Visiting direct accounts and distributors to promote the company's products
• Handling day-to-day responsibility of company's marketing programs in the assigned geographic region

Desired Candidate Profile

• Experience of B2B, customer handling, technical product knowledge, paper, board etc.
• Experience from the same Industry will be preferred
• Familiarity with Baddi location
• Knowledge in SAP    

We are looking for an HR manager to lead our HR team. You will take ownership of all HR matters across the company from recruitment to performance reviews, wage reviews, disciplinary action, and learning and development. To perform well in this role you should have experience as an HR manager, or other senior roles in the HR team, and knowledge around all legal requirements in this role.

• Consistently recruiting excellent staff.
• Maintaining a smooth onboarding process.
• Training, counseling and coaching our staff.
• Resolving conflicts through positive and professional mediation.
• Carrying out necessary administrative duties.
• Conducting performance and wage reviews.
• Developing clear policies and ensuring policy awareness.
• Creating clear and concise reports.
• Giving helpful and engaging presentations.
• Maintaining and reporting on workplace health and safety compliance.
• Handling workplace investigations, disciplinary and termination procedures.
• Maintaining employee and workplace privacy.
• Leading a team of junior human resource managers.

• Bachelor’s degree in human resources management or equivalent.
• Experience in human resources or related field.
• Ability to build and maintain positive relationships with colleagues.
• Experience in educating and coaching staff.
• Experience in conflict resolution, disciplinary processes and workplace investigations.
• Experience in following and maintaining workplace privacy.
• Ability to give presentations.
• Knowledge of relevant health and safety laws.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.

Appristine Technologies. We are based in Pune and offer an exciting working environment along with very attractive remuneration, to all deserving candidates. Currently, we are hiring for the following role.

1. ReactJS Developer – 2+ Years Exp.

Skills & Knowledge

• Minimum 3 years of development experience in React and Redux.
• Good understanding and experience of HTML / CSS / Javascript / Webpack / Bootstrap.
• Hands-on experience with ES6 / ES7 / ES8 features.
• Expertise with Web Services / REST APIs.
• Skillful experience in Node JS / Express / MongoDB will be a plus.
• Understanding of mobile cross-platform frameworks like React Native.