As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
‘No Leaves’ Policy: we trust people in getting work done
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
Similar jobs
As A campaign manager (DMA) at WWS you will be responsible for campaign management to formulate and manage the strategic functions of marketing the product through diversified channels.
What We Expect
- Have strong quantitative skills.
- Fluency in English. (Read, write, and speak).
- Bachelor’s degree in business domain is required with 2 years of experience preferred.
- Strong project management, organizational, and communication skills.
- Experience working in a B2B marketing team would be an added advantage.
- Proficiency in MS Excel or Google Sheets.
- Experience in omnichannel marketing automation, targeting, and personalization strategies .
A campaign manager’s Ideal Day At WWS
Campaign Plans. Create and manage workspace providing campaign plans which require convenient strategies that allows the process to end up in a unified goal of management.
Implementation of Marketing Strategy. Strategize, execute, and optimize a data-driven demand generation campaign.Use marketing automation and omnichannel nurturing to engage and convert prospects and customers.
Compile and Analyze reports. Compile regular reports of campaign performance and results suggesting improvement in new campaigns using data and feedback nurtured by the market.
Marketing Automation. Interact with customers using various channels,educate respective of their demands/requirements such as to improvise on our development and marketing strategy.
What You Can Expect
- Full-time, salaried position creamed with welfare programs.
- Competitive salary and tailored training in the core space with recognition potential and annual bonus.
- Performance appraisals.
- Attendance Incentives.
- Working with the best talent in the industry
- Conducive intangible environment with dynamic benefits.
Why Consider a Campaign Management Career With WWS?
With a very appealing work environment at WWS, our setting made it easier to build relationships with other staff members and clients. You may also have an opportunity to learn other aspects of medical office work on the job, which can enhance your experience and qualifications.
Today’s world of digitalization has led a million things to fall at a place enabling each one to have a wide prospect and reach.As a campaign manager the scope to devise the strategies in various fields has a firm potential, nevertheless so healthcare industry. WWS has always been an exquisite example to count on the odds, summing up its constructive growth even in grounds of hospitality. The process which defines us being the stand out from competitors is the progress of our entitled entity which takes a leap from your services on a hone marketing strategies.
Applications are welcome from fresh graduates too!!
Please attach your resume and let us know through email your current address, phone number, and the best time to contact you by phone.
We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
-
Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
-
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
-
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
-
Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
-
Hands-on experience in PPC on google and FB ecosystems
-
Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
-
Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
-
Experience with tools which helps to identify keywords and create campaigns
-
Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
-
A/B testing and multivariate experiments
-
Comfortable with no-code website builders like Wix and Webflow
-
Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
-
Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
-
Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
-
Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
-
Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
-
Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
-
Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
-
Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
-
Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
Job description
A Digital Marketing Executive’s day-to-day responsibilities include lead generation, marketing, handling social media accounts, organizing campaigns on social media platforms, responding to queries from customers with patience on all platforms. The executive must maintain a positive and professional attitude while handling the responsibilities.
Responsibilities:
- Lead generation and handing over the leads to sales department.
- Improve lead generation quality by research on new marketing channels.
- Plan, organize and execute offline and online marketing activities, independently.
- Compose persuasive and compelling content for marketing on various portals.
- Design and implement marketing and referral campaigns to increase leads.
- Establish new partnerships with marketing portals for lead generation.
- Manage social media accounts and improve brand awareness.
- Maintain track of your progress over time by creating monthly reports that summarize key metrics.
- Collaborate closely with the sales team to ensure that customers are being handled effectively and that deals are closing smoothly.
Qualifications:
· Good communication skills with fluency in English language.
· To have excellent knowledge of Microsoft Office, email and web searches, along with the ability to quickly and effectively learn new software packages
· Any Graduate with experience of 2-3 years in relevant field is preferred.
· Good understanding of CRM software, Property management tool.
· Digital marketing certifications is a plus.
· Ability to use Photoshop tools to edit photos appealing to customers.
· Good experience in handling social media accounts
· Good knowledge on marketing tools like buffer, hootsuite etc
About Company:
Spericle Group operates companies that specialize in student housing, property management services, construction and the hospitality services in Lincoln, UK for over 20 years.
Salary:
150 - 200 INR per Hour
Timing: 1.30PM to 10.30PM
Job Type: Full-time
Benefits:
- Work from home
Education:
- Bachelor's (Preferred)
Language:
- English (Preferred)
Greeting from Uplogic Technologies Pvt Ltd!!!
We are looking for a dynamic and organized professional to our team in Madurai Branch who are excel in everything he or she do and interested in learn and grow along with Uplogic Team and enhance their hands in the development of Organization. If you are interested, share your updated profile.
Experience: 1 to 5 years
Designation: SEO Analyst
Job Location: Madurai
Job Description
- Must have sound Knowledge in On-page Optimization and Off-page Optimization
- Should have hands-on experience in Link building strategies
- Must be strong in Organic SEO
- Exposure in content writing and Blog writing is added value
- Knowledge in overall Digital marketing is good to have
- Should have strong interpersonal and communication skill
And it's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.
We are on the look out for energetic & dedicated professionals, who are willing to take up roles that are both challenging and rewarding.
Role: Performance Marketing Specialist
Work Status :Full Time
Work Location : Delhi Public School,
Nacharam, Hyderabad.
Roles & Responsibilities:
- Strategize, manage and execute customer acquisition (lead generation) activities across all digital channels including search and social media.
- A/B test and optimize paid ad campaigns (text/social media ads) & landing pages.
- End-to-end management and execution of Google Ads & Facebook/Instagram Ads.
- Schedule and run timely website audits for SEO.
- Oversee and execute basic on-page and off-page SEO activities.
- Support content creation team with keyword research data.
- Explore and identify new channels for customer acquisition.
- Monitor and report daily/weekly/monthly data.
- Setup email marketing campaigns for lead nurturing.
Key Requirements
- Minimum of 4 years of experience in performance/growth/digital marketing.
- Proficient in running ad campaigns on Google Ads and Facebook Ads.
- Strong knowledge in Google Analytics, Google Search Console, Microsoft Excel/Google Sheets.
- Broad understanding on SEO that covers search algorithms, structured data and UX.
- Good knowledge in any popular SEO tools like SEMRush, Ahrefs, Moz Pro etc.
- Proven experience in keyword research and creating/editing content for SEO.
- Excellent communication skills especially in written English.
- Detail-oriented and motivated individual who can work with minimal assistance.
Work Location: Hyderabad/Remote
Interested candidates can send their updated resume.
Regards
G . Anitha
HR Manager
Delhi Public School
Nacharam/Mahendra Hills / Nadergul
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs builds and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
◾Digital Marketing Qualifications / Skills:
• Creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
◾Education, Experience, and Licensing Requirements:
• Bachelors or master’s degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Netinsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
Salary: 0.6 LPA - 4.2 LPA
Working Hours: 9:00 AM to 6:00 PM
Working Days: Monday to Saturday
Website: http://www.techmetsolutions.com" target="_blank">www.techmetsolutions.com
- Building the company's business through online marketing campaigns across all digital marketing channels.
- Contributing towards creating growth strategies which include but are not limited to, SEO, email marketing, website marketing etc.
- Delivering compelling content for marketing on various online platforms.
- Working on keyword strategy to improve company branding.
- Managing the company's presence on social media platforms.
- Coordinating as well as analyzing and presenting reports to a number of stakeholders.
- Contributing ideas and strategies towards actively maintaining the brand identity online.
- Assisting in strategy formulation which will lead to building professional connections with consumers.
- Understanding and analyzing the past trends and also current drivers of growth will lead to achieving future goals.
What you need to have:
- Graduation is a must.
- 3-5 years of relevant experience in growth marketing.
- Excellent communication skills.
- Knowledge of Google Analytics, Social Media advertising and online marketing.
- Strong interpersonal skills to work with multiple stakeholders.
Collaborate with the Creative Services team on digital or print needs for each event.
Capture event content for social media channels when applicable.
Make sales outreach via phone, in-person and via email
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points