As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
‘No Leaves’ Policy: we trust people in getting work done
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
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4. Good English communication skills
5. Able to perform keyword research & mapping
6. Able to run technical SEO audits
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Minimum Experience-1 year
Location-Ahmedabad
Job Description of Digital Marketing lead
- Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
- Must have experience in D2C & B2C campaigns with an ability to scale ROI.
- An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc.
- Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools.
- Should be updated on the l atest OTT mediums available in the market.
- Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint.
- Good Written & Oral Communication with presentational skills to cater for clients across categories.
- Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.
- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc. to provide actionable insights and improve the impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
- At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
What you will do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization’s social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Managing agencies and affiliates
- Driving maximum ROI from campaigns
What you need to have:
- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, ‘can-do’ attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Excellent problem-solving skills
- Knowledge in OKR, Agile
- Knowledge in Jira, CRM, Power BI
- Exceptional verbal and written communication skills
- 2-4 years of experience in Digital Marketing
- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to optimize CPC and CPL in an effective manner
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
Job description
Roles and Responsibilities
- To work with multiple internal stakeholders to develop strong digital strategies, oversee the website optimization, and play an important role in the planning and execution of integrated marketing campaigns.
- Managing digital campaigns on affiliate pages and websites -Sound Skills in SEO, SEM, PPC, Content Marketing, Analytics & Mail Automation
- Good command over the English language and also have the ability to research for information on the internet Article writing, Meta information writing, researching on the internet for data Experience in developing original content for websites.
- Should have worked on Google Analytics and Google Webmaster Tools Should have worked on Link Building and Spammy Link Analysis Good in SMO Strategy Planning and Marketing.
- We are looking to hire a bright Junior to mid-level Digital Marketing Executive who can create software-related brochures, help with writing technical content, blogs and do some social media updates.
- content writing Digital Marketing Profile.
- Assist in the formulation of strategies to build a lasting digital connection with consumers quickly in internet research and impeccable writing skills.
Desired Candidate Profile
- Should be well versed with the latest concepts and techniques of Digital and Social Media Marketing in order to brief our Digital Media Agencies.
- Web development skills: Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization, and advanced Word and Powerpoint skills.
- Should be a Graduate in Digital Media with knowledge of digital marketing.
- Must have experience in Google ad words, analytics, and penalty recovery.
About the Role
Brainstorm digital and grass root strategies to let a billion people know about HelpNow. Your chance to build the 911 of India.
Job Responsibilities:
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Hack influencer & celeb tie-ups, social media trends and comment strategy.
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Tap into Housing societies, Jogging parks, etc. to spread awareness.
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Negotiate ads on billboards, bus stops, metro trains et cetera.
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Work on off-beat marketing ideas worthy of featuring on mad over marketing.
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Drive regular posts on WhatsApp, email and blog posts.
- Execute strategic barter deals and partnerships.
The candidate should have minimum 4 years of experience in:
- Connecting with people of all kinds
- Marketing for a growth stage startup
- Being street smart with a demonstrated history of “hustling"
- Social media activity that unanimously declares you a savage
- Hunger for growth