
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

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Qualification :
Bachelor's degree in computer science, software engineering, or a related field is preferred.
Experience :
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Responsibilities
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- ● Familiarity using Git and IDEs like Android Studio & VS Code
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Only apply ....if you want to relocate at ahmedabad location
only walking interview
JOB DESCRIPTION
Profile Summary
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core team. Your primary focus will be the development of new features and refinement of
existing features on user-side.
Responsibilities:
- Ensure product delivery is fast, low-cost and sustainable.
- Take responsibility from development to customer support.
- Build robust and scalable production software.
- Improve quality using code reviews, and unit/integration testing.
- Improve efficiency using automation, and methods like test driven development.
Skills & Qualification:
- 2+ years of experience in software development preferably B2C experience.
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
- Experience in React.Js , Javascript, any experience in React native is a plus
- Experience with popular React workflows (such as Flux or Redux).
- Familiarity with newer specifications of ECMAScript (ES6 & ES5 ).
- Familiarity with RESTful APIs.
- Experience in working with the MERN stack or similar frameworks
- Working knowledge of git for version control.
- Understanding of Unix tools.
What you will do:
● Managing the performance and career development of a team of 20+ full stack engineers along with junior managers, and owning end to end products of an org business line that require design, architecture, and reviews.
● Participating with senior management in developing a long-term technology roadmap.
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● B tech, BE in computer science or equivalent experience
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● 4+ years of engineering management
● Experience across the product development SDLC
● Exposure working in any Cloud Platform, i.e. Azure, AWS or GCP.
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