
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

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Skills Required:
Selenium
Java
API Testing
Exp-10 Years
Location Mumbai
Ready to work from Office
Permanent role
Role
Business Analytics/Data Analytics Lead
- Enable Business Transformation with Data Analytics by working with our big clients in major sectors such as Oil & Gas, Manufacturing, Retail, BFSI
- Partner business teams to understand the business area, work with the team to evolve and define the business problems, use-cases, translate the same into an analytical problem, design solution approach, define ROI, help execute to deliver relevant insights that lead to actions and business value.
- Connect business requirements with Technology solutions and be able to determine feasibility, technical gaps, size etc.
- Be able to define a project plan for the identified solutions, help hire and train technical resources, be the glue between Business team and the technical/implementation team
- Be proficient at solving ad hoc business problems, innovating on potential future solutions, and working with technology partners to build solutions and/or creative approaches to solve ‘one of a kind’ problems.
- Embed tested solutions to make them business as usual and help quantify value benefits from analytics.
- Be creative and a committed problem-solver using Data and Advanced analytics skill alongside leadership and direct engagement of business leaders.
- Be a trusted advisor to the client CxOs/leadership team in evangelising the use of Data & Data Science in business decisions. Help accelerate the organisation journey to become data driven.
- Provide input during development and implementation phases, including formulation and definition of systems scope, objectives and necessary system enhancements for complex, high-impact projects
- Work with development and testing teams to deliver solutions and support UAT
- Identify and communicate risks and impacts and propose risk mitigation options, considering business implications of the application of technology to the current business environment.
Qualifications
- 10+ years experience in technology/project management/product management/solution delivery
- 4+ years of relevant work experience in roles partnering in Data Analytics related use-cases and solutions resulting in significant cost, productivity and/or quality gains for the business
- Bachelors degree in a relevant technical field (Computer Science, IT, Statistics, Business Analytics or similar). MBA preferred
· Experience of specifying and writing business requirements and suggesting appropriate solutions in the field of Data Analytics/AI
- Prior industry experience in defining/creating Data Analytics solutions in one or more of Oil & Gas, BFSI, Manufacturing, Retail sectors.
- Strong preference for experience in setting up & managing analytics / data products / platforms & leading change management.
- Be able to articulate and have a keen eye on the value that Data Analytics, AI, Machine Learning, Data Lake/Catalogue can bring to organizations
- Ability to communicate complex quantitative insights in a precise, and actionable manner
- Strong communication skills and ability to work with peers & senior stakeholders demonstrating strong vertical and lateral influence.
- Working knowledge of Analytics tools such as PowerBI, Tableau, AI modelling such as Regression, Classification, and Time Series Problems.
- Experience building insights from analytics & telling data stories
- Passion for empirical research and for answering hard questions with data
Mandate Skill - Angular, Unit Testing
Please note we are looking for immediate joiners
Designation Offered: Engineer CL 2 – I & II (Software Engineer / Lead Engineer)
UI/UX Developer Responsibilities:
• Design, build, and maintain highly reusable Angular, JavaScript, HTML and CSS code.
• Translate user behavior and research into actionable data.
• Design and create mockups and user journeys for a wide range of devices including mobile.
• Rapid development and testing methodology.
• Ability to communicate research and design ideas to the rest of the team and upper management.
• Ability to communicate with the backend to display data in the UI
• Ability to handle graphs of different types, real-time huge data display on the web page
Position Overview
Front-End UI/UX developer with a combined skillset of application design and web programming. Responsibilities will include converting the UI designs to actual code that will produce visual elements of the application. You will be working on the UI/UX technical implementation of the application functionality.
To be successful in this role, you should have very good experience in programming and interaction with the backend. The team develops web applications, and mobile-based applications, which need to display graphs, data and images in real-time. The candidate should able to display huge data efficiently.
Experience:
• A minimum of 4 years of relevant experience in a similar role
Qualification:
• Bachelor of Engineering (BTECH / BE) or Masters (MTECH / MS / MCA ) in Computer Science / Electronics / Information Science from reputed institutions
UI/UX Developer Requirements
• Proficiency with Angular, JSP, HTML, and CSS, bootstrap.
• Knowledge of Adobe Photoshop, Illustrator, Sketch or other Graphics designing tools
• Good understanding of client-side scripting and JavaScript frameworks like jquery, Node.js, React.js, and Durandal framework.
• Proven work experience as a UI/UX developer or similar role.
• Team spirit, and strong communication skills to collaborate with various stakeholders
• Good time-management skills
• Good programming knowledge of design and development of drag and drop activities, graph components and data tables with different options in tables.
Tools
Visual Studio, Adobe Photoshop
Front-end languages:
HTML 5, CSS3, jquery, JavaScript, Angular and bootstrap.
Additional skillset
• Proficient understanding of cross-browser compatibility issues and ways to work around them.
• Good knowledge of version control tools SVN (Check-in, check-out, branching-merging policies), and automated build and release management tools is a plus.
• Strong communication skills (written, verbal), and interpersonal skills to be able to communicate effectively with all levels of staff and external clients.
• Strong analytical and problem-solving skills."
- Identity Access Management (IAM)/SailPoint IIQ Implementation and Governance
- Java development
- Role -Base Access Control (RBAC)
- Custom / OOTB connector development experience
- Integration experience with JDBC, Active Directory, ServiceNow, Mainframe ACF2

Responsibilities
- Developing user-focused website applications.
- Seeing a project from conception to finished product.
- Working alongside designers and mobile developer.
- Meeting both technical and end-user needs.
Must Haves
- Proficiency in fundamental front-end languages such as HTML, CSS (Including SASS), and JavaScript (Also comfortable with the JS library: jQuery, React or Angular)
- Proficiency in server-side language PHP.
- Comfortable with Database systems (MySQL, SQL), NOSQL (i.e. Mongo dB)
- Strong understanding of how a server works
- VCS (Version control system): Git
- Ensuring the developing application(website) has met the security standards: Front end Back end
- Testing: Experience with unit testing and tools
- WordPress development
- Working with API (REST)
- Evaluating code to ensure it meets industry standards, is valid, is properly structured, and is compatible with browsers, devices (Mobile).
- Experience in Cloud Computing (i.e. AWS, Google Cloud Platform) is a plus.
- Attention to detail
- Creative vision
- Good organizational skills
- Good problem-solving skills
- Patience, a big one
- Identifying problems uncovered by customer feedback and testing, and correcting
- Able to develop ideas and processes and clearly express them
Good to Have
- Comfortable with MVC frameworks (Zend, Laravel)
- Proficient with Laravel & Codeignitor Framework
- Have good database structures and algorithm platform
- Knowledge about OPP, MVC, RESTful
- Knowledge about HTML, CSS, JavaScript, AngularJS, ActiveJS, NodeJS, JQuery is an advantage
- Have experiences using GIT
- Use fluently one of relation database administration: Oracle, MySQL








