Content Writer

Job Description:

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

Is this someone that looks like you?

• A hands-on marketing leader who absolutely loves their craft
  • Experience: 7-15 years experience in driving demand in the B2B SaaS space
  • Have used content as a key medium for demand generation
  • Have a good handle on product, digital and performance marketing
  • Both right and left brained - can think of creative ideas and alongside crunch numbers
  • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
  • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

• Developing, coding and assisting the Email Marketing team with email campaigns
• Configuring multifaceted content elements to build personalized emails at scale
• Ensuring quality, consistency enforced at all steps and across all assets, devices, inboxes
• Staying up to date with trends in email development and continuing to study and improve skills
• Thinking and creating for conversion optimization (training will be given in-house)
• Building landing pages using HTML/CSS/JavaScript (front end)

What you need to have:

Your responsibilities include:

• Work on the LOTR (Locus on the road) app which is native app in Android in a small team of 3 engineers
• Apart from the app, there is LOTR SDK also which is in nascent stage. The role would require building up the SDK as well
• Write maintainable code with around 80% unit test coverage. Do PR (pull request) review of fellow engineers on the app
• If you are adventurous - opportunity will be provided to work on the backend API to which the LOTR app/SDK will communicate to. Backend is in all java
• We have some created some cool stuff around selective app upgrade setup. Also, our app development process is under CI/CD so you don’t have to build & release app manually.

Requirements:

• 2 - 6 year experience as Android developer in a product based company

Perks:

• Healthy catered meals at office
• You decide your own Work From Home (WFH) and Out Of Office (OOO)
• Pet-friendly - bring your pets to the office any day. Locus family already has a Rottweiler and a Beagle

Skills

ANDROID, MOBILE APPLICATION, Java, KOTLIN

• Subject Matter Expert (SME) will have the complete market level expertise and proficiency as required to create, develop and teach contents in the given subject area.
• Experience 0 to 5 yrs teaching Chemistry, Physics and Mathematics
• Educational qualification: Masters(M.Sc, M.Phil, P.hd) in Chemistry, Physics and Mathematics
• SME for NEET and JEE competitive exams should possess equivalent field experience in teaching student segments of the market space or students in the relevant institutions.
• The primary requirement from the SME will be the creation of highly relevant teacher Lesson planners, teaching modules as expected in the project architecture which is content in-line with the learning material of Raptor entrance expert.
• The SME should gain enough knowledge about the product developed through the induction program and should be prepared for workflow within the first 3 days of joining.
• Proficiency of the theoretical knowledge and equivalent application knowledge is a prerequisite to developing contents for the given assignment. The SME should be posses and be increasingly willing to upgrade one’s knowledge on a regular basis.
• The SME should thoroughly research the curriculum framework, market expectation, syllabus and other essential criteria for the assignment taken.
• The SME will stick on to the time schedules regularly to avoid any delay to the project completed within the stipulated project delivery time and will be solely responsible for the completion of any work given in the subject area within the scope of the given assignment.
• The work files should be appropriately organized in the allocated work system as they will be subjected to frequent auditing.
• The SME will have a parallel discussion and can take guidance from the Project Head and the academic expert team Lead (TL) to build contents analogous to the learning material and ensure organized content delivery.