Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels
Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches
Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
Maintain, develop & execute master content calendar for the brand
What to bring
8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing
BA in literature (mandatory) & MA (preferred) or similar qualification
Consumer Tech/ FMCG / D2C experience is highly desirable
Should possess leadership skills to lead the content team to successful completion of its objectives
Strong attention to detail and ability to work with timelines
Similar jobs
Job Title: DIGITAL MARKETING FRESHERS
Company: WEB TECH EVOLUTION
Overview: About Us:-Web tech-Evolution is a rapidly growing IT company focused on providing web based development of ideas and software solutions globally. With a team comprising of software professionals having sound domain expertise, the company aims to divulge its knowledge through its competitive invention and dedicated services. Web tech evolution has designed and developed scores of websites over the past 3 years for clients from all over the world. It has also provided friendly customized solutions to problems and conceptions that can arise due to innovation, up gradation or competition.
KEY RESPONSIBILITIES:
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimize the business website to increase online traffic.
- Follow best practices for social media marketing on different platforms.
QUALIFICATIONS:
Minimum education requirement: Bachelor's Degree of Marketing.[U G/PG]
Communication skills
Knowledge of related field.
OTHER DETAILS:
Salary Range: Stipend
Working Hours: 10:00 am to 7:00 pm [Monday to Saturday]
Location: Hyderabad, Telangana
Job Type: Full-time onsite
Experience: Minimum 2 years
Salary Range: INR 2,00,000 - 4,00,000 per annum
Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.
Key Responsibilities:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.
Qualifications:
Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.
Salary and Benefits:
Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.
Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Planning, monitoring and updating the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Being actively involved in SEO efforts (keyword, image optimization, etc.)
- Preparing online newsletters and promotional emails and organizing their distribution through various channels
- Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
- Acquiring insights into online marketing trends and keep strategies up-to-date.
- Maintaining partnerships with media agencies and vendors
What you need to have:
- Experience 0 to 1 year
- Understanding of digital marketing concepts
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- The right candidate will have excellent English communication skills and presentation skills.
- Excellent communication and interpersonal skills
- Passion for all things marketing and technology
- Must have a passion for writing
- BSc/ BA/ BMM in marketing or relevant field
- Benefits: Being part of a startup thats turning out to be a game-changer
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Social Media Expert
Description:
Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.
Competencies:
- Consistent and self-driven to learn about social media platforms and trends.
- Strong creative storytelling skills with a focus on visual and content aesthetics.
Skills:
- Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
- Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
- Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
- Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
Experience:
- Demonstrable B2B social networking experience and social analytics tools.
- Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
- Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.
Social Media Responsibilities:
- Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
- Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
- Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
- Audit and analyse social media presence, including digital advertising costs and returns.
- Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
- Get in touch with businesses which would be interested in our services and products, both international and domestic.
- Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
- We need someone who knows how to reach the masses by tailor making content to attract followers.
- We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.
Required Experience and Qualifications
Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.
You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.