Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels
Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches
Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
Maintain, develop & execute master content calendar for the brand
What to bring
8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing
BA in literature (mandatory) & MA (preferred) or similar qualification
Consumer Tech/ FMCG / D2C experience is highly desirable
Should possess leadership skills to lead the content team to successful completion of its objectives
Strong attention to detail and ability to work with timelines
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres