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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Certification is mandatory – PD1 /PD2.

Lightning web component Development and debugging

Worked on XML, JavaScript, CSS2 & CSS3, HTML5& jQuery

Integration and Dataloader experience

Apex Scripting and debugging

Salesforce Trigger

Flow design

Experience on Mulesoft Integration

Integration REST API/Lightning Messaging Services

Sales Cloud knowledge – preferred

Responsibilities and Duties:

- Minimum 2+ years of hands-on experience in React Native

- Ability to create and maintain continuous integration and delivery of React Native applications.

- Integrate third-party APIs

- Build pixel-perfect, buttery smooth UIs across both mobile platforms

- Experience with code optimization and performance improvements

- Ability to create and maintain continuous integration and delivery of React Native applications.

- Knowledge in creating and publishing APK file to both play store and app store is added advantage

- Efficiency to take ownership over the assigned project

- Excellent leadership quality and positive attitude to reach the business objective

- Effective performance with high quality (bug free) output and on time delivery to meet the deadlines.

- Experience in Mongo DB, MySQL, Node JS, AWS is a plus

- Knowledge of GIT

Job description for Production Engineer

Production Engineer manages shifts, production supervisors and all operators &

ensures smooth running of the production process, organising & monitoring work-

flow.

Roles & Responsibilities:

 Completes production plan by scheduling and assigning personnel;

accomplishing work results; establishing priorities; monitoring progress;

revising schedules; resolving problems; reporting results of the shift

production summaries;

 Supervising the manufacturing processes, ensuring quality work is done in a

safe, efficient manner;

 Diagnosing problems in the production line and providing solutions;

 Ensures that all products are produced as per Customer's specifications;

 Ensures targets and deadlines are met as per Work Orders;

 Attending to minor breakdowns of machines;

 To maintain all Company machines/equipment so as to obtain optimal

performance; evaluate new equipment and techniques;

 Ensures all operators & contract staffs comply with health & safety

procedures;

 Manage, develop, and motivate direct reporting employees;

 Monitor, measure, and report on production-related process performance, and

general issues; update daily production reports;

 Use Problem-solving and troubleshooting skills to ensure that all employees

can identify root causes and take fast corrective and preventive action to

resolve the problems at hand;

 Keeping abreast of advancements in engineering and production, and sharing

knowledge with co-workers.

 Identifying, documenting, and reporting unsafe practices.

 To work closely with other production supervisors to ensure production

handovers are smooth & effective;

 To provide on-the-job training for improving production efficiency & quality;

 Maintain 5S standards to ensure a clean & safe workplace;

 Coordinates with PPC, Engineering, Sales & Marketing, Purchase, Stores,

Logistics, Accounts;

 Maintain records/reports as per ISO & IATF requirements;

 Work non-traditional hours on weekends and holidays during exigencies;

 Any other task assigned by management;

 Reporting to AGM-Operations

Key Result Areas/KRAs (annual evaluation across entire Company) for

Production Supervisors:

 To take full responsibility of the shift in terms of management of operators,

contract employees, production supervisors and achieving production targets;

 To take full responsibility for the quality and product that is produced within

the shift in line with the quality systems, processes, and procedures;

 To have an active role in the continuous improvement plan.

Key Performance Indicators/KPIs (monthly evaluation) for Production

Engineer:

1. On-time Delivery of WOs = % (Target: 98%)

2. Worst Point Photography (WPP)

3. Fixed Point Photography (FPP)

4. Labour Productivity = Units Produced/Man-hours used = ……Units per man-

hour

5. Production Charts

At Thrillophilia, we have set sail on a mission to redefine the way people explore the world, one byte at a time. We are driven by a shared passion for excellence and a relentless pursuit of innovation. We have established ourselves as industry leaders in delivering cutting-edge solutions that have transformed the way the travel industry operates. Our commitment to pushing boundaries and creating groundbreaking technology sets us apart from the rest.

We are seeking a highly skilled and passionate Senior Software Developer with expertise in Frontend Frameworks like React.js or Next.js to join our dynamic and innovative tech team. As a Senior Software Engineer, you will play a crucial role in designing, developing, and implementing high-quality software solutions that drive the success of our travel platform. You will work closely with cross-functional teams, including product development, UI/UX design, and quality assurance, to ensure seamless integration of features and deliver exceptional user experiences. 

We are looking for individuals who are not only technically proficient but also deeply passionate about building scalable products that make a meaningful impact.

Are you ready to embark on an exciting journey where we're building the most incredible travel platform in the world?

Why Choose Thrillophilia?

A Culture of Excellence: We have cultivated a culture that nurtures creativity, celebrates diversity, and fosters collaboration. Our team is comprised of brilliant minds who thrive on challenges, embrace change, and consistently deliver exceptional results.

Impactful Projects: As a Senior Software Engineer, you will have the opportunity to work on exciting and impactful projects that shape the future of our industry. Your expertise and contributions will directly influence the success of our groundbreaking solutions and drive our mission forward.

Growth and Development: We believe in investing in our team members' growth and development. Through continuous learning and our mentorship, we empower you to expand your skill set, broaden your horizons, and reach new heights of professional excellence.

Cutting-Edge Technology: At Thrillophilia, we pride ourselves on staying at the forefront of technological advancements. As a member of our team, you will have access to state-of-the-art tools, cutting-edge frameworks, and a supportive environment that encourages exploration and experimentation.

Responsibilities:

• Develop and maintain robust, scalable, and efficient web applications using React.js / Next.js.
• Collaborate with product managers, UI/UX designers, and fellow developers to understand requirements, translate them into technical solutions, and deliver high-quality software products.
• Write clean, maintainable, and well-documented code following industry best practices and coding standards.
• Conduct thorough code reviews, provide constructive feedback, and mentor junior developers to enhance team productivity and code quality.
• Optimize application performance and ensure efficient resource utilization by conducting performance testing, monitoring, and troubleshooting.
• Stay updated with the latest industry trends, tools, and technologies related to JS and JS frameworks like React.js / Next.js, and share knowledge with the team.
• Collaborate with the DevOps team to deploy and maintain applications in cloud-based environments.
• Contribute to the continuous improvement of development processes, tools, and methodologies.

Requirements:

• Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent practical experience).
• At least 4+ years of relevant experience as a front-end developer
• Strong expertise in React.js / Next.js with a solid understanding of their core principles and ecosystem.
• Proficient in front-end development technologies such as HTML5/CSS, JavaScript and Typescript.
• Deep understanding of the DOM, Browser Events, JavaScript APIs, Canvas rendering etc.
• Proficiency in creating mobile websites and putting responsive design strategies into practice
• Extensive knowledge of contemporary web development tools such as Babel, PostCSS, and Webpack
• Regard for optimizations that focus on delivering content to the user as quickly as possible.
• Familiarity with version control systems, such as Git.
• In-depth SEO optimization knowledge is seen as a plus.
• Ability to write efficient, maintainable, and testable code, with a strong emphasis on software quality and best practices.
• Strong problem-solving and analytical skills, with the ability to tackle complex technical challenges and provide innovative solutions.
• Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
• Self-motivated and detail-oriented, with a passion for continuous learning and staying updated with emerging technologies.

If you are passionate about building revolutionary travel products, thrive in a collaborative and innovative environment, and are ready to take on exciting challenges, we would love to hear from you. 

Apply now and embark on a transformative journey to redefine the future of travel!

About Company:

ACKO General Insurance: Acko is India’s first online-only insurance company focused on independent general insurance with its entire operations offered through the digital platform. Being India’s first online-only insurtech player Acko plans to launch low-cost, small-ticket insurance products based on data analytics. Acko plans to create products and deliver opportunities in areas where there are gaps such as personalized insurance products based on user consumption behaviors. Distribution will be key for Acko as it competes with the large insurers which have massive reach. Acko will bring out multiple product lines, offer bespoke pricing and products catering to specific segments and create products for the internet economy. Low cost products for the rural sector will also be key over a period of time, delivered via technology. Website: https://www.acko.com/">https://www.acko.com/  

We are a Series C funded company and backed by a marquee set of investors like Mr. Binny Bansal, Amazon, Accel, SAIF, Catamaran etc. Our total funding till date is $143 Million. 

ounding Team:   

Varun Dua, Founder and CEO
Amit Upadhay, CTO (Ex- BrowserStack, CoverFox, Alumni IIT Bombay)
Deepak Angrula, VP Engineering (Ex-CoverFox, Alumni IIT Bombay)
Vaibhav Shah, VP Engineering (Ex-Tesco, Ola , Alumni IIT Bombay)

Job Description:

Here’s what you'll do:

•  Lead and mentor a team of 6-10 talented engineers.
•  Develop, test, and deploy features across the entire stack alongside your teammates.
•  Responsible for hiring, mentoring and development of our team of engineers to grow a

high-performance engineering organization.

•  Collaborate with product & technology teams to deliver major initiatives that drive our

customer growth.

•  Guide engineering technical strategy and roadmaps.
•  Commitment to high code quality and delivery requirements.

Here's what we're looking for :

•  Minimally 8 years of work experience on large-scale and high-traffic projects, preferably in consumer-focused product startups.
•  Minimally 2 years of hands-on technical leadership or people management.
•  Hands on experience working with Web Back-end.
•  Strong hands on coding, design, and architectural skills.
•  Comfortable with ambiguity and rapid change: excited about pushing out lots of code

quickly and constantly iterating.

•  Experience with hiring and building self-sustaining teams.
•  Thorough and methodical: you enjoy working with data and using it to make informed business decisions.
•  Empathetic and user-focused: you care deeply about the product experience, you understand users’ motivations and frustrations, and you genuinely want to help them.
•  Empathetic and employee-focused: you care deeply about the people in your team,helping them to achieve their professional goals, and enabling them to do the best work of their lives.

• Develop the model virtually for specific design discipline.
• Ensure that the model aligns with the standards and goals set in BIM Execution Plan and BIM project workflow criteria.
• Collaborate and coordinate internally or/and externally with other disciplines design-changes and model changes.
• Create discipline specific BIM Modelling content.
• Develop accurate construction drawings and extract data based on the discipline BIM platform.
• Coordinate design documentation as a methodology with full utilisation of BIM softwares and tools.