Business Developer

About Upthrust

Upthrust is a B2B SaaS marketing agency driving growth through data-driven strategies and innovative marketing solutions for SaaS companies via PPC, Paid Social, and growth hacking.

The opportunity

Before you read another word, take a quick peek at who we are:

https://bit.ly/4igeveS

Own end-to-end Google Ads campaigns, from strategy to optimization, while aligning with LinkedIn and web teams to crush client goals.

Key Responsibilities:

Campaign Strategy & Execution

• Build/search/display/video campaigns from scratch.
• Audit accounts to find wasted spend and hidden opportunities.
• Implement conversion tracking, keyword research, and audience targeting tailored for B2B tech.

Performance Tuning

• Weekly bid adjustments, budget reallocations, and negative keyword scrubs.
• Set up real-time alerts to flag CTR drops or budget overages.
• A/B test ads, landing pages, and bidding strategies relentlessly.

Client Collaboration

• Present results that make CFOs nod (not snooze).
• Partner with LinkedIn specialists to unify cross-platform messaging.
• Document processes so your wins scale beyond your inbox.

Must-Haves

• 2-3 years in an agency managing Google Ads (B2B SaaS experience required).
• Certified in Google Ads (Search, Display, Video).
• Proven skill in scaling budgets from $10k–$100k+/month.
• Obsessive data literacy—you turn spreadsheets into strategy.

Nice to Have

• GA4 and Looker Studio fluency.
• Basic LinkedIn Ads or marketing automation know-how.
• Experience with automated bidding scripts.

Why Upthrust?

• Own campaigns without micromanagement.
• Work directly with founders (ex-Adani, Bank of America, IIT, ISB).
• Hybrid setup + health insurance + growth track.

Apply If

You’ve ever canceled plans to tweak a campaign.

No fluff. Just results.

What we offer:

• CTC: 7 LPA - 9 LPA
• Hybrid
• Health insurance
• Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education

If you're detail-oriented, results-driven, and excel at client management, we want to hear from you!

Job Title: Product and Research Head – Real Estate

Location: Chennai (Thiruvanmiyur)

Job Summary:

The Product and Research Head in Real Estate will lead the development and execution of innovative real estate products and oversee comprehensive market research and analysis. This role demands a strategic leader with deep industry knowledge who can drive product strategy, identify market opportunities, and provide actionable insights to support business growth. The ideal candidate will bridge product development with data-driven research to deliver competitive and customer-centric real estate solutions.

Key Responsibilities:

Product & Research Head

Position: Head – Product & Research

Experience: 20+ years

Key Responsibilities:

• Lead product conceptualization, positioning, and market strategy for residential, commercial, and retail projects.
• Conduct extensive market, consumer, and competitor research.
• Define product mix, unit sizes, pricing, and specifications in line with market demand and business targets.
• Collaborate with sales, marketing, design, and engineering teams to align product features with customer expectations.
• Track industry trends, customer preferences, and regulatory updates.
• Prepare detailed feasibility studies and business plans for new projects.

Preferred Profile:

• 20-25 years in real estate product management and market research.
• Strong market knowledge, analytical skills, and strategic business acumen.

Job Role: Placement Co-Ordinator

Roles & Responsibilities:

• Proactively identify, contact, and build relationships with HRs, hiring managers, and recruiters across IT and digital industries.
• Search and monitor job sites, industry platforms, and portals for relevant openings
• Share relevant job openings with eligible candidates and ensure timely application submissions.
• Coordinate and execute successful placement drives to connect students
• Reach out to recruiters and hiring managers to understand their workforce requirements
• Maintain and update placement data for transparency and accountability.

Key Skills Required:

• Must have strong english communication skills
• Extroverted and outgoing personality.
• Any experience is fine.
• Strong ability to identify and build relationships
• Excellent communication, research, and networking skills.
• Effective organizational and reporting abilities
• Ability to work as part of a team.

Candidates from Western line will be preferred.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹30,000.00 per month

Office Timing: 9.00 am - 6 pm | Mon - Sat | 6 Days Working

Strategy Development:

• Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
• Identify target audiences and tailor content to specific platforms and demographics.
• Stay up-to-date on social media trends, best practices, and emerging technologies.

Content Creation and Curation:

• Create engaging and visually appealing content, including text, images, and videos.
• Develop a content calendar and ensure consistent posting across all platforms.
• Curate relevant content from external sources to share with our audience.
• Ensure all content aligns with brand voice and standards.

Community Management:

• Monitor and respond to comments, messages, and mentions across all social media channels.
• Build and foster relationships with our online community.
• Engage with influencers and other relevant accounts.
• Handle online reputation.

Analytics and Reporting:

• Track and analyze social media metrics to measure the effectiveness of campaigns.
• Generate regular reports on social media performance and provide insights for optimization.   
• Use social listening tools to monitor brand mentions and industry trends.

Campaign Management:

• Plan and execute social media campaigns to promote products, services, and events.
• Manage social media advertising budgets and optimize campaigns for maximum ROI.
• Collaborate with marketing and other teams to ensure campaign alignment.

 carrying out keyword research using software to optimise web content

• tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics

• monitoring and reporting on search trends and SEO performance

• Analysing websites and social media pages to make recommendations for improvement

• performing competitor analysis to identify content gaps and areas for improvement in website design

• staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing

• using Excel spreadsheets to compile reports

• implementing link-building strategies

• making suggestions for SEO-friendly content creation

• providing keyword insights and SEO advice for other teams within the organisation

• optimising webpages for mobile devices.

Job Type: Full-time

Salary: ₹10,000.00 - ₹15,000.00 per month

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)