Business Analyst

About the Role

We are looking for a Marketing Manager (Gaming Division) who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners. This role will own brand positioning, demand generation, and go-to-market strategy for our gaming services and products globally.

You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and inbound opportunities in the gaming industry.

Experience Required: 4-6 Years

Key Responsibilities

1. Marketing Strategy & Positioning

a). Define and execute the marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming, Hypercasual, Mobile, PC).

b). Position the company as a trusted game development partner for studios, publishers, and startups.

c). Develop clear value propositions for different buyer personas (studios, founders, publishers, investors).

2. Demand Generation & Lead Growth

a). Drive B2B lead generation through:

• LinkedIn marketing (organic + paid)
• PPC campaigns (Google, LinkedIn)
• Landing pages & conversion funnels

b). Own campaign planning, execution, tracking, and optimization.

c). Collaborate with sales to improve MQL → SQL conversion.

3. Content & Thought Leadership

a). Own content strategy:

• Case studies, pitch decks, service pages
• LinkedIn thought leadership posts
• Blogs, whitepapers, and industry insights

b). Translate technical gaming capabilities into buyer-friendly messaging.

c). Position leadership as industry voices in gaming & Web3.

4. Industry & Event Marketing

a). Plan marketing around gaming events, expos, and conferences (online & offline).

b). Support event-based lead generation, networking, and post-event follow-ups.

c). Identify opportunities for event jacking & trend-based content.

5. Brand & Creative Oversight

a). Ensure consistent visual and messaging identity across all gaming marketing assets.

b). Work with design and video teams on creatives, reels, pitch visuals, and banners.

c). Maintain high-quality, premium brand standards suitable for global clients.

6. Analytics & Reporting

a). Track and report on:

• Campaign performance
• Lead quality and ROI
• Website and landing page conversions

b). Use data to continuously improve messaging and channels.

Required Skills & Experience

a). 4-6 years of experience in B2B marketing, preferably in Gaming, Tech, or Web3.

b). Strong understanding of the global gaming industry (studios, publishers, platforms, monetization models).

c). Hands-on experience with:

• LinkedIn Ads & Google Ads
• Marketing funnels and landing pages
• Content-led growth strategies

d). Ability to simplify complex game development offerings into compelling narratives.

e). Excellent communication and stakeholder management skills.

Good to Have

• Experience marketing game development services or gaming products.
• Exposure to Web3, blockchain games, NFTs, or Metaverse projects.
• Familiarity with tools like HubSpot, GA4, Webflow, Notion, or similar.
• Experience working with international clients and teams.

What Success Looks Like

• Increased inbound leads from gaming studios and Web3 startups.
• Strong brand presence on LinkedIn and industry channels.
• High-quality marketing assets supporting sales closures.
• Clear differentiation from generic game development companies.

• Hands-on Experience with PHP CodeIgniter Framework
• Proficient in PHP, HTML5, JavaScript, CSS, JQuery
• Excellent relational database skills with MySQL
• Understanding of responsive design frameworks such as bootstrap
• Utilize backend data services and contribute to increasing existing data services API
• Lead the entire web application development lifecycle right from concept stage to delivery and post-launch support
• Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as a liaison between development staff and project manager
• Keep updated & use best practices in web development

We are seeking a highly motivated Market Research Analyst to join our team. The ideal

candidate will be responsible for collecting, analysing, and interpreting market data to provide

insights and recommendations that will drive strategic decision-making within the company.

Key Responsibilities:

1. Carrier Relationship Management: Build and nurture relationships with SMS carriers,

2. To find local domestic large aggregators

3. To check where the diaspora of those countries travel/work/live outside the country, D2I

traffic of the country

4. Top verticals in the country who push SMS and nature of SMS

5. Understand business objectives and design surveys to discover prospective customers’

preferences

6. Compile and analyse statistical data using modern and traditional methods to collect it

7. Perform valid and reliable market research

8. Interpret data, formulate reports and make recommendations

9. Conduct in-depth market research to identify opportunities and threats in the telecom

industry.

10. Collaborate with cross-functional teams to develop marketing strategies, product

launches, and business plans.

11. Remain fully informed on market trends, other parties research and implement best

practices

Qualifications:

 Excellent negotiation, communication, and interpersonal skills to build and maintain

relationships with carriers.

 Proven experience in market research and data analysis.

 Any Graduate

Role Overview

The role is designed to give comprehensive exposure to the candidate to various parts of the business and intended to transition into a business leadership role in 18-24 months

Job Responsibilities: 

• Acts as a strategic advisor to the Founder and senior management team, helping them identify priorities, strategically align their time with these priorities, and revisit these regularly to assess progress. 
• Ensure focus on strategic initiatives of the organization so that they are not lost on urgent and daily transactions. Drive time management for the Founder around these areas of focus 
• Key Result Areas are used to drive alignment, focus, agility, and business rhythm to achieve our strategic and business goals
• Identify risks associated with goals for the Founder and bring them front and center to find mitigation plans and support the Founder in implementing them. 
• Act as an Accountability partner to the Founder to ensure all commitments are met in time. 
• Act as a key thought partner, brainstorming & identifying solutions to challenges.  
• Manage a variety of long-term, cross-organizational projects
• Represents Founder in meetings through various communication channels with internal and external stakeholders. 
• Acts as the liaison between Founder and other executives, clients, and stakeholders to ensure consistent communication and ensuring involvement or decision-making at the proper time. 
• Participates with the Founder and senior management team in strategic planning, policy development, and decision-making. 
• Ensures timely and effective completion of projects and initiatives of the Founder. 
• Researches and recommends new and revised policies and strategies within India & International markets
• Determines & drives key performance indicators and how to measure team performance

Must Haves: 

• Your attention to detail and ability to stay on top of multiple things must be exceptional
• You must be able to multitask and drive programs or projects from ideation to execution
• You must have great people skills, and be a highly collaborative team player
• Have exceptional verbal and written communication skills
• Be extremely sharp and logical, with a strong sense of curiosity to always learn more
• High energy, strategic thinker with a data-driven, and analytical approach to solving problems  
• Excels at building relationships and networks; influences others to achieve outcomes. 
• Systems and process-thinker; loves creating order out of chaos. 
• Comfortable behind or front on the stage, supporting the person in the spotlight; thrives on helping others be their best selves and anticipating their needs before they are spoken.
• Strong consulting background, preferably from IT, with strong industry networks across various forums

Must Have Background for this Role:

• MBA from top tier institutes (IIMs or International business schools).
• 3-5 years of post-MBA experience at top consulting firms, high growth start-ups, VCs, or with Founders/ functional heads.
• 1-2 years of operating experience is a plus.

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. You'll be responsible for finding and retaining clients, encouraging extant clients to purchase added services or products, and remaining abreast of changes in consumption. You will also be required to build capacity in staff through regular training and mentorship.

1. Contacting potential clients to establish rapport and arrange meetings.
2. Planning and overseeing new marketing initiatives.
3. Researching organizations and individuals to find new opportunities.
4. Increasing the value of current customers while attracting new ones.
5. Generating new business opportunities and closing them.
6. Finding and developing new markets and improving sales.
7. Developing quotes and proposals for clients.
8. Developing goals for the development team and business growth and ensuring they are met.
9. Training personnel and helping team members develop their skills.
10. Maintain knowledge of all services and products offerings of the company.
11. Arrange meetings for senior management with prospective clients.
12. Follow company guidelines and procedures for the acquisition of customers, submission of tenders, finalize and close deals, etc.

Key Requirements-

Experience required- 0 to 2 years

1. Having a personal Mac book is preferred.

2. Knowledge of Java, Objective-C, Swift, web technologies, and UI/UX standards (Mandatory)

3. Good understanding of iOS release cycle and familiarity with CI/CD platform and pipelines

4. Knowledge of iOS frameworks such as Core Data, Core Animation, etc.

5. Proficient understanding of code versioning tools

6. Understanding of Apple's design principles and interface guidelines.

7. Degree in Computer Science, Engineering, or related field.

Roles and Responsibilities :

1. Writing clean and efficient codes for IOS applications.

2. Troubleshooting and bug fixes for applications, to ensure that codes are clean and secure.

3. Developing new features and user interfaces from wireframe models

4. Recommending changes and enhancements

5. Writing clean, readable, and testable codes.

6. Staying up to date with new mobile technologies trends, applications, and protocols.

You can apply here directly-

https://docs.google.com/forms/d/e/1FAIpQLSfvlGAkys6bHSG9gTnnUZYRKD8QHNmT4J3jYKm76D7flg2xwg/viewform?usp=sf_link