Business Analyst

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Role Summary:

As a Senior Performance Marketing Manager, you will lead the strategy and execution of our digital marketing initiatives. You will be responsible for managing and optimizing performance marketing channels, such as paid search, social media, display, and affiliate marketing. Your leadership and analytical expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

·      Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels.

·      Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI.

·      Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization.

·      Collaborate closely with the creative team to produce compelling ad copy and visuals that resonate with target audiences.

·      Work cross-functionally with teams such as sales and product to ensure marketing efforts align with broader business goals.

·      Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership.

·      Manage and allocate budgets effectively across channels to ensure efficient use of resources.

·      Stay current with industry trends and new digital marketing tools to maintain a competitive edge.

Qualifications:

·      Bachelor's degree in Marketing, Business, Statistics, or a related field.

·      Proven years of experience in digital marketing, particularly in performance marketing and analytics.

·      Strong analytical skills with a deep understanding of data analysis, reporting, and decision-making.

·      Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics).

·      Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

·      Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations.

·      Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

·      Google Search Ads

·      Facebook Ads

·      Google Analytics

·      Affiliate Marketing

·      YouTube Ads

·      App Campaigns

·      Advanced Excel proficiency

• Expert knowledge in WordPress installation, configuration, Administration, security, and optimization.
• Experience with WordPress Theme, Widgets and Plugin customizing and developing new wordpress themes, Plugin modification/development and widgets development.
• Strong understanding and hands-on in HTML, DHTML, XML, CSS, JavaScript, JQuery/Prototype and AJAX.
• Develop high performance, highly scalable, custom development and/or plugin development for WordPress sites
• Experience with parent themes, caching systems (WP Super Cache, W3 Total Cache etc.), HyperDB, Yoast SEO.
• Strong PHP background to implement core WP functions, template tags & hooks in the theme.
• Experience in common third-party APIs (Google, Facebook, ebay etc)
• Very strong understanding of database technologies and SQL Optimization.

What will I be doing? 👩💻👨💻

1. You will be owning features through inception, design feedback, implementation, and launch. This will include building test plans for new features and improvising on existing test plans for feature updates and customer feedback.
2. You will collaborate with Product Designers, Product Managers, Backend Engineers, Data Engineers, and Customer Support
3. You will identify areas for automation and writing automated tests to ensure repeatability, coverage, reliability, and catching regressions.

What do I need? 🤓

1. Strong quality sense and experience working closely with web/mobile development teams
2. Excellent communication skills and passion for tough technical problems
3. Attention to detail and voice of customer experience
4. Experience automating end to end UI tests for mobile and web apps
5. Experience in championing customer feedback post-launch and bringing it to the attention of relevant teams
6. Bachelor's degree in Computer Science, Engineering or a related field or equivalent training, fellowship, or work experience

Brownie points 🍰

1. Understanding of the importance of test plans and how to approach writing informative bug reports

Feel free to apply even if you feel unsure about whether you meet every single requirement in this posting. As long as you're a quick learner, and are excited about changing the status quo for tech recruitment, we're happy to support you as you come up to speed with our tech stack.

Collaborate with clients and internal teams to develop appropriate solutions

• Brainstorm with team members and prove the ability to think on the fly.

Requirements

• Core Java

• Spring Boot, Spring Rest, Spring Data

• Testing framework - Junit, Mockito

• Experience in deploying applications on one of public cloud preferably Microsoft Azure. (Other

- AWS or Google Cloud)

• Experience in one of messaging platform preferably Kafka (Other - Rabbitmq or Active MQ)

• Docker

• Kubernetes

• Others – Linux, Git, Maven, CI/CD pipeline

• Experience in working with Agile teams

Good To Have

• Git (6+ years of experience)

• Develop test cases, conduct SIT, load test, and tune the performance of systems to meet

acceptance criteria.

• Perform and manage stages of the SCRUM and participate in the systems review with Project

Lead/Manager.

• Experience in the development of cloud-native applications is an added advantage.

• Experience working in Agile teams

What We Offer

• National and International Business Trips (if there is an opportunity)

• Culture of Knowledge Sharing and Training

• Modern & lively working environment

• Opportunity to write books, participate in conferences

• International assignment

Senior Infrastructure Professional

Role:

10+ years(approx) of experience project managing and delivering technical solutions.

Experience in networking, compute infrastructure (servers, databases, firewalls, load balancers), and architecting/developing/maintaining cloud solutions in virtualized environments.

Experience in one of the following: Networking, DevOps, Security, Compute/Storage, Hadoop, Kubernetes

Cloud certification.

7 years of experience demonstrating technical client service.

Experience in one or more of the following: Software development, managing large-scale Windows/Linux environments, network design and deployment, database(s), storage systems. Experience with networking and system design of load balancers, firewalls, and VPN in architecting, developing and/or maintaining production-grade systems.

Customer-facing migration experience, including service discovery, assessment, planning, execution, and operations.

Excellent communication, presentation and problem solving skills.

Accomplishment Set 

Passionate, persuasive, articulate Cloud professional capable of quickly establishing interest and credibility 

Good business judgment, a comfortable, open communication style, and a willingness and ability to work with customers and teams.

Strong service attitude and a commitment to quality.

Highly organised and efficient.

Confident working with others to inspire a high-quality standard.

Education, Experience, etc.

Is Education over-rated? Yes. We believe so.

However there is no way to locate you otherwise. So we might look for a graduate degree in engineering who is tech enthusiast. 

Comfortable working in an all-hands start-up environment - owning a project, wearing many hats to get the job done, attention to detail and strong follow-through..

Strong work ethic, a track record of high productivity and sales achievement.

Who we are?

Searce is  a niche’ Cloud Consulting business with futuristic tech DNA. We do new-age tech to realise the “Next” in the “Now” for our Clients. We specialise in Cloud Data Engineering, AI/Machine Learning and Advanced Cloud infra tech such as Anthos and Kubernetes. We are one of the top & the fastest growing partners for Google Cloud and AWS globally with over 2,500 clients successfully moved to cloud.

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

Job Description:

Companies Hiring For: JBM/Sakura Auto parts/Lucas-

TVS/Flextronics/Seyon Auto parts/Perfect Equipment/KIML/ RANE

Qualification: B.E/B.TECH (Mech, EEE,ECE, Auto & Chemical)

Work Area: Production, Quality, Maintenance, Design

Designation: GET/GAT/ Neem Trainee/On Role

Salary: 12k to 17k per month

ESI+PF available

Food & Transport will be provided

WALK-IN-INTERVIEW

Interview date: DIRECT WALK-IN

(20/01/2020 to 28/02/2020)

Interview Time: 10.15 am - 4.15 pm

Contact : Ajay (HR)