Business Analyst

Role Summary

This role exists to build and maintain the foundation of our digital visibility.

Not campaigns. Not gimmicks. Fundamentals done right, every day. You will work closely with the content and strategy team and take ownership of execution across SEO, AEO, on page, off page, and technical hygiene. This is a hands on role for someone who wants to grow into a strong SEO and growth professional. If you are looking only for posting blogs and checking rankings, this role is not for you.

Key Responsibilities

SEO Execution and Optimization

• Perform keyword research for blogs, landing pages, and feature pages

• Optimize on page elements including titles, meta descriptions, headers, internal links, and schema

• Maintain SEO hygiene across existing and new pages

• Identify cannibalization, thin content, and indexing issues

AEO and AI Search Readiness

• Optimize content for AI driven search and answer engines

• Assist in building FAQ structures, glossary pages, and entity focused content

• Support schema implementation for FAQs, How-To, Product and Article pages

• Ensure content is structured for clear extraction by AI assistants

Technical SEO Support

• Monitor crawlability, indexing, Core Web Vitals, and site health

• Identify technical issues related to page speed, redirects, broken links, sitemap, robots.txt

• Coordinate fixes with developers and track resolution

• Use tools to audit and report technical issues regularly

Off Page SEO

• Assist in link building through ethical, white hat methods

• Track backlinks, referring domains, and anchor distribution

• Identify toxic links and support disavow processes

• Support digital PR and content led backlink initiatives

Automation and Tooling

• Use SEO and marketing automation tools to improve efficiency

• Work with AI tools for keyword clustering, content briefs, SERP analysis, and audits

• Assist in setting up workflows for recurring SEO tasks

• Maintain reports and dashboards for performance tracking

Reporting and Analysis

• Track rankings, traffic, impressions, clicks, and conversions

• Prepare weekly and monthly SEO performance reports

• Highlight issues clearly, not just numbers

• Share insights, not vanity metrics

Required Skills and Experience

• Minimum 1 year of hands on experience in SEO or digital marketing

• Strong understanding of on page and technical SEO fundamentals

• Working knowledge of Google Search Console and Google Analytics

• Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar

• Basic understanding of HTML, schema, and page structure

• Familiarity with AI tools used for SEO or content research

• Ability to execute instructions accurately and consistently

Nice to Have

• Exposure to AEO or AI search optimization

• Experience working with SaaS or ecommerce websites

• Basic understanding of page speed and Core Web Vitals

• Experience with CMS platforms

• Curiosity about how AI is changing search behavior

Fynd is India’s largest omnichannel platform and a multi-platform tech company specializing in retail technology and products in AI, ML, big data, image editing, and the learning space. It provides a unified platform for businesses to seamlessly manage online and offline sales, store operations, inventory, and customer engagement. Serving over 2,300 brands, Fynd is at the forefront of retail technology, transforming customer experiences and business processes across various industries.

About the Role

We are seeking a highly motivated, detail-oriented, and proactive individual to join our fast-paced leadership team as a CBO’s Office Associate. In this role, you will work closely with the Chief Business Officer, supporting day-to-day activities, assisting in strategy development, and ensuring smooth operations. You will also collaborate with cross-functional teams to contribute to business growth, operational efficiency, and strategic initiatives.

What will you do at Fynd?

• Support the CBO in managing daily priorities, schedules, and operational tasks effectively.
• Assist in the testing and evaluation of emerging business strategies and tools, ensuring alignment with market trends and best practices.
• Participate in research, development, and execution of strategic business scenarios to simulate real-world outcomes.
• Provide concise, actionable insights and feedback on business strategies, operational efficiencies, and potential areas for improvement.
• Collaborate closely with internal teams to identify challenges, implement solutions, and drive decision-making processes.
• Assist in preparing high-quality presentations, reports, and documentation for reviews and strategic discussions.
• Actively contribute to quality assurance for business processes, ensuring smooth workflows and adherence to deadlines.
• Maintain and update key documentation, including strategy roadmaps, progress trackers, and meeting notes.

Some Specific requirements

• Excellent written and verbal communication skills with the ability to articulate findings, updates, and recommendations effectively.
• Ability to work independently and collaboratively in a dynamic, high-performance environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• A problem-solving mindset with a creative and diverse approach to tackling challenges.
• Strong organizational skills with a commitment to high-quality work and the ability to prioritize tasks efficiently.
• A proactive attitude and the ability to manage tight deadlines and occasional extended hours when required.

Why Join Us?

• Work directly with the CBO and gain hands-on experience in strategic business operations and decision-making.
• Opportunity to influence key business strategies and contribute to innovation within a fast-paced, growing organization.
• Exposure to cutting-edge tools, processes, and business practices, fostering professional and personal growth.
• A dynamic work environment that values ideas, learning, and impact-driven performance.

Please Note:

• This is a full-time, on-site position (no WFH).
• A flexible work schedule is expected, including occasional extended hours based on business requirements.

What do we offer?

Growth

Growth knows no bounds, as we foster an environment that encourages creativity, embraces challenges, and cultivates a culture of continuous expansion. We are looking at new product lines, international markets and brilliant people to grow even further. We teach, groom and nurture our people to become leaders. You get to grow with a company that is growing exponentially.

Flex University

We help you upskill by organising in-house courses on important subjects

Learning Wallet: You can also do an external course to upskill and grow, we reimburse it for you.

Culture

Community and Team building activities

Host weekly, quarterly and annual events/parties.

Wellness

Mediclaim policy for you + parents + spouse + kids

Experienced therapist for better mental health, improve productivity & work-life balance 

What you'll do?

• This is a hands-on leadership role. As the design lead, we expect you to take the lead design role on key projects as well as delegating and managing the entire design team.
• Provide guidance and support for a team of 5-6+ designers. Direct and inspire teams to create consistent and cohesive design work across a diverse range of clients.
• You'll lead and earn the trust of clients at all levels by displaying credibility in your professional capacity, an unbiased perspective and unique take on their business challenges, a passion for their brand and their customers, and an uncompromising commitment to their success.
• Demonstrate fearlessness in the face of the unknown and a desire to bring order to the world through design inquiry. While working on several projects, you’ll also conceptualize and collaborate with internal teams on marketing ideas and experiences.
• Your expertise in design will help lead clients, team members and peers to think about ways that solve business challenges while meeting brand and customer needs.

What you have:

• Experience | 5-10 years of experience in an agency or design studio,
• Body of Work | Portfolio featuring a wide range of creative work that displays mastery of your skills, ideas and execution. Expertise in the formal elements of visual design, including typography, colour, layout, balance, proportion, rhythm, emphasis, and unity.
• Proficiency in Adobe Creative Cloud and MS Office. UI/UX experience is a bonus.
• Proven design-led conceptual and campaign experience; demonstrated success working on integrated campaigns that include digital, social, and/or emerging media.
• Experience working across multiple parallel work streams and within a flexible and agile environment.
• Ability to assess work, delegate tasks, hire resources and manage the team output effectively.

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

Roles and Responsibilities

• Managing Availability, Performance, Capacity of infrastructure and applications.
• Building and implementing observability for applications health/performance/capacity.
• Optimizing On-call rotations and processes.
• Documenting “tribal” knowledge.
• Managing Infra-platforms like Mesos/Kubernetes,CICD,Observability (Prometheus/New Relic/ELK),Cloud Platforms (AWS/ Azure),Databases,Data Platforms Infrastructure
• Providing help in onboarding new services with production readiness review process.
• Providing reports on services SLO/Error Budgets/Alerts and Operational Overhead.
• Working with Dev and Product teams to define SLO/Error Budgets/Alerts.
• Working with Dev team to have in depth understanding of the application architecture

          and its bottlenecks.

• Identifying observability gaps in product services, infrastructure and working with stake

          owners to fix it.

• Managing Outages and doing detailed RCA with developers and identifying ways to

          avoid that situation.

• Managing/Automating upgrades of the infrastructure services.
• Automate toil work.
•  

Experience & Skills

• 6+ years of total experience
• Experience as an SRE/DevOps/Infrastructure Engineer on large scale microservices and infrastructure.

• A collaborative spirit with the ability to work across disciplines to influence, learn, and

         deliver.

• A deep understanding of computer science, software development, and networking principles.
• Demonstrated experience with languages, such as Python, Java, Golang etc.
• Extensive experience with Linux administration and good understanding the various

linux kernel subsystems (memory, storage, network etc).

• Extensive experience in DNS, TCP/IP, UDP, GRPC, Routing and Load Balancing.
• Expertise in GitOps, Infrastructure as a Code tools such as Terraform etc.. and
• Configuration Management Tools such as Chef, Puppet, Saltstack, Ansible.
• Expertise of Amazon Web Services (AWS) and/or other relevant Cloud Infrastructure

solutions like Microsoft Azure or Google Cloud.

• Experience in building CI/CD solutions with tools such as Jenkins, GitLab, Spinnaker,

Argo etc.

• Experience in managing and deploying containerized environments using Docker,

Mesos/Kubernetes is a plus.

We are looking for a dedicated recruiter to join our HR team in identifying hiring needs and filling job openings.
The responsibilities of a recruiter include identifying future hiring needs, designing job descriptions, sourcing candidates through databases and social media, conducting interviews, filing paperwork, and keeping abreast of employment law and legislation.
You should also monitor new and existing employees and act as their advocate.

A successful recruiter has excellent interpersonal skills, is organized and detail-oriented, remains up-to-date with employment legislature, and keeps informed in company hiring and internship programs.
A good recruiter can assess candidates' skills, experience and relevant knowledge and compare them to job requirements.

• Identifying future hiring needs and developing job descriptions and specifications.
• Collaborating with department managers to compile a consistent list of requirements.
• Attracting suitable candidates through databases, online employment forums, social media, etc.
• Conducting interviews and sorting through applicants to fill open positions.
• Assessing applicants' knowledge, skills, and experience to best suit open positions.
• Completing paperwork for new hires.
• Promoting the company's reputation and attractiveness as a good employment opportunity.
• Managing internship programs.
• Keeping up-to-date on current employment legislation and regulations and enforcing them within the company.
• Providing recruitment reports to team managers.

• Any bachelor's degree.
• The ability to conduct different types of interviews.
• Experience with recruitment processes and databases.
• The ability to design and implement recruiting strategies.
• Excellent communication skills.
• Good interpersonal skills.
• Good decision-making skills.
• A working knowledge of employment law and legislation.

• At least 3 year of experience in UI/UX and product design
• A clear sense and taste in good visual design
• Good knowledge in design fundamentals, such as design thinking frameworks, with the ability to take on a structured approach in solving problems
• Deep empathy and interest in keeping your customers point of view in the forefront, constantly bringing questions back to what will serve them best
• Have proven design chops, experience shipping products, and understand what it takes to build valuable and meaningful experiences.
• Ability to thrive in startups with a fast-paced environment and take ownership for working through ambiguity

• Work on design projects across the entire product lifecycle and multiple product launches
• Work and partner closely with engineering, product, and business partners to find sophisticated but practical solutions to design challenges.
• Compile research, create user flows & design mockups and high-fidelity user interfaces
• Find creative ways to solve UX problems (e.g. usability, findability). Identify design problems and devise elegant solutions.
• Provide design thinking and leadership to develop the right product strategy to tackle problems and come up with solutions that delight our users.
• Take full ownership of your work, and take responsibility for every last detail, every step of the way.