Brand Strategist

Job description:Content Strategist

About the Role:

We are looking for a Content Strategist to connect our brand goals with creative content that performs. You will research audiences and trends, shape the big ideas behind campaigns, and guide design, copy, and video teams to produce effective content.

Key Responsibilities:

• Research target audiences, market trends, and competitors to uncover actionable insights.
• Define the core message, positioning, and “big idea” behind campaigns and content series.
• Write clear creative briefs for designers, copywriters, and video teams.
• Plan content direction and calendars across social media, paid ads, email, and the website.
• Analyze content and campaign performance, and use the data to refine ideas and test new angles.
• Collaborate with marketing, design, and performance teams to ensure consistent execution.
• Stay on top of social media trends and formats, and turn them into content opportunities.
• Maintain brand voice and tone consistency across all touchpoints.

Requirements and Experience:

• Proven experience in content, creative, or social media strategy.
• Hands-on experience with e-commerce and clothing/fashion brands; experience across multiple brands is preferred.
• Actively involved on social media, with a good grasp of trends and formats.
• Experience with brand research and content creation tools.
• Strong understanding of consumer behavior, storytelling, and content marketing.
• Analytical mindset with comfort reading performance data.
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Location: On site

Employment Type: Full-time

Experience: 2-4 Years

Ability to commute/relocate:Jhalana Doongri, Jaipur, Rajasthan

Education:Bachelor's (Required)

Experience:Content strategy: 1 year (Required)

• Content creation: 1 year (Required)
• Social media management: 1 year (Required)

Language: English (Required)

Location: Jaipur, Rajasthan

Work Mode: Work From Office

Experience: 2–4 Years

Qualification: MBA

Department: Marketing Communications – Branding

About the Role

We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.

If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.

Key Responsibilities

• Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
• Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
• BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
• Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
• Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
• Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
• Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.

Key Skills Required

• Brand marketing and campaign execution
• Influencer outreach and coordination
• BTL activities and offline marketing
• Retail branding and visibility management
• Marketing operations and vendor management
• Budget monitoring and control
• MIS reporting and performance analysis
• Strong communication and coordination skills

What We're Looking For

• 2–4 years of relevant experience in brand marketing or marketing operations.
• MBA qualification.
• Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
• Ability to coordinate multiple marketing activities and deliver measurable outcomes.

Consumer Insights & Creative Strategy Lead

Brands: ToppersNotes and Kidureka

Location: Jaipur

Type: Full-time

About the role

We are looking for someone who can understand a consumer deeply and turn that understanding into

advertising that feels instantly relevant.

At ToppersNotes, we help students prepare for competitive exams with focused study material. At

Kidureka, we create educational kits that children can build, explore and demonstrate. The audiences

are different, but the creative challenge is the same: understand what they care about, show how the

product helps, and earn their trust.

You will own the thinking behind our ads—from consumer research and campaign concepts to scripts,

production briefs and improvements based on results. This is a hands-on role for someone who enjoys

both strategy and writing.

What you will do:

- Study customers through interviews, reviews, social media comments, sales conversations and

campaign feedback.

- Identify specific motivations, frustrations, objections and buying triggers for different audience

segments.

- Develop ad concepts that connect a real consumer problem to a clear product benefit.

- Write compelling scripts for short video ads, creator-led content, demonstrations, testimonials and

brand campaigns.

- Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.

- Work with product, marketing, creators and video teams to turn scripts into effective ads.

- Ensure that product claims are accurate, specific and supported by a demonstration or credible

evidence.

- Review campaign performance and consumer responses to refine scripts and develop new creative

angles.

- Build a growing library of consumer insights, tested messages and successful ad formats for both

brands.

What we are looking for:

- 4–8 years of experience in creative strategy, advertising, consumer research, brand content or

performance creative.

- Strong hands-on scriptwriting experience, especially for digital video.

- The ability to move beyond broad statements such as “students need better preparation” or “parents

want less screen time” and uncover the precise situation behind a buying decision.

- An understanding of consumer psychology, audience segmentation, brand positioning and direct-

response advertising.

- A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are

speaking to.

- The ability to explain a product benefit simply and persuasively without exaggeration.

- Comfort using campaign data and qualitative feedback to improve creative work.

- Curiosity, good judgment and the willingness to speak directly with customers.

Experience in education, exam preparation, parenting, toys or D2C brands is useful, but the quality of

your thinking and writing matters more.

What success looks like?

Your ads should make the right consumer think, “That is exactly my problem.” They should then

understand why the product is relevant, see a believable reason to trust it, and feel mot ivated to take

the next step.

Job Title: Marketing & Brand Strategy Manager

Location: Arjan Garh, Delhi

Job type: Full time, Onsite

About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.

Key Responsibilities:-

·      Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.

·      B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.

·      Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).

·      Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.

·      Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.

Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.

Required Skills & Expertise

• Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
• Strategic Depth: Proven track record in Media Planning and Brand Architecture.
• Analytical Rigor: Ability to translate raw data into actionable growth insights.
• Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.

Qualifications

·      Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.

·      MBA in Marketing or a related field is highly preferred.

Social Media Strategist

About the Role

We are looking for a creative and data-driven Social Media Strategist to plan and grow our presence across social platforms. You will build content strategies, coordinate with the content team, and use audience insights and performance data to strengthen brand awareness, drive engagement, and generate conversions.

Key Responsibilities:

• Develop and implement the social media strategy aligned with brand goals across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Plan and manage the monthly content calendar, including content themes, formats, and campaigns.
• Conduct audience research, competitor analysis, and trend tracking to identify growth opportunities and fresh content ideas.
• Coordinate with copywriters, designers, and video editors to produce on-brand creatives, reels, and short-form videos.
• Review content for quality, brand guidelines, and tone of voice before publishing.
• Support paid social campaigns and influencer collaborations to expand reach and conversions.
• Monitor community engagement and ensure timely, professional responses to comments, messages, and mentions.
• Analyse performance metrics (reach, engagement, followers, conversions) and prepare weekly and monthly reports with actionable insights.
• Test new formats and content approaches, and refine the strategy based on results.

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 1 to 2 years of experience in social media marketing or strategy, preferably in a digital marketing agency or brand team.
• Hands-on experience in planning and executing social media content that delivers measurable results.
• Strong written and verbal communication skills in English; knowledge of Hindi is a plus.
• Good understanding of social media platforms, algorithms, and best practices.
• Working knowledge of social media analytics and reporting.
• Hands-on experience with tools such as Canva and AI Tools(Chatgpt, Claude) and Meta Business Suite. 
• Ability to present ideas, strategies, and reports to clients or team members.
• Creativity, strategic thinking, attention to detail, and the ability to meet deadlines.

Good to Have:

• Basic understanding of paid advertising on Meta or LinkedIn.
• Basic photo or video editing skills (CapCut, Adobe Premiere, Photoshop).

Location: Jaipur

Experience: 1 to 3 years

Job Title: Senior Executive – Brand Marketing

Reports to:

Department: Marcom – Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, strong retail

branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:

- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,

and offices.

- Conduct retail branding asset audits and prepare monthly visibility performance reports.

- Build and manage an influencer pipeline for brand and product promotion.

- Execute BTL activations and drive qualified lead generation.

- Plan and manage branding for events, exhibitions, and trade shows.

- Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):

- Brand visibility & recall

- Influencer marketing performance

- Retail execution excellence

- BTL lead generation

- Event & exhibition ROI

- Campaign effectiveness

- Reporting & governance

Qualifications:

- Experience: 2–4 years

- Education: MBA

- Seniority Level: Mid‑Senior Level

Skills Required:

- Marketing operations

- Budget & vendor management

- MIS & reporting

- Influencer outreach

- BTL execution

- Communication & coordination skills.

Lead – Brand & Digital Communication

Location: Madhapur, Hyderabad

Employment Type: Full-Time

Experience: 4-8 Years

Reporting To: Founder / CEO

About the Role

We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.

Key Responsibilities

Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.

Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.

Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.

Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.

Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.

Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.

Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.

Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.

Requirements

4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.

Strong written and verbal communication skills.

Proven experience in social media management, particularly LinkedIn.

Excellent storytelling, content creation, and editorial skills.

Experience working with founders, CEOs, or senior leadership.

Understanding of PR, media relations, and corporate communications.

Ability to independently manage communication strategies and execute campaigns.

Experience in startups or high-growth companies is preferred.

Strong organizational skills, attention to detail, and discretion.

Job Description: Digital Marketing & Strategist

Experience: 4+ Years

Role Overview:

We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.

Job Objectives:

• Build a strong online presence for the company.
• Increase brand awareness across digital platforms.
• Generate quality leads through digital marketing campaigns.
• Improve website traffic and audience engagement.
• Track marketing performance and achieve business goals.

Key Responsibilities:

• Plan and execute digital marketing strategies.
• Manage social media platforms and create engaging content.
• Plan and publish content for social media, websites, blogs, and other digital platforms.
• Support brand building through creative campaigns and marketing activities.
• Work with the sales and creative teams on presentations, case studies and other marketing materials.
• Monitor campaign performance and improve results based on data.
• Track website traffic, leads, and social media engagement.
• Research competitors, market trends, and new marketing opportunities.
• Coordinate with internal teams to complete marketing projects on time.

Required Skills:

• 4+ years of experience in digital marketing and strategy.
• Good knowledge of digital marketing channels and brand building.
• Strong content writing, communication, and creative skills.
• Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
• Excellent analytic skills marketing campaigns and drive result and improvise the performance.
• Good project management and team coordination skills.

Tools Knowledge:

• Google Analytics 4 (GA4): To track website traffic and user behaviour.
• Google Search Console: To monitor website search performance.
• Google Ads: To run paid advertising campaigns.
• Meta Ads Manager: To manage Facebook and Instagram ads.
• Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
• SEO Tools: SEMrush, Ahrefs, or similar tools.
• Content & Design Tools: Canva, Adobe Express, or similar tools.
• Reporting Tools: Google Sheets, Excel, and Looker Studio.
• AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.

Preferred Qualities:

• Creative and willing to learn new marketing trends.
• Able to manage multiple tasks and meet deadlines.
• Comfortable working with different teams.
• Focused on results, business growth, and continuous improvement.

About TorqWars

TorqWars is building India's competitive RC racing. We are a sports-entertainment business running on three engines: experience-led arenas with timed racing, a league, and a D2C store for RC cars and parts. Our first arena opens soon in Bandra, Mumbai, and we are backed by The Foundery. Our mission is to make battling with machines a real sport. You will work directly with the founders and own how your function is built from the ground up.

Role overview

You will own how TorqWars looks and feels everywhere: social media, campaigns, the arena, merchandise and packaging. Our design, video and content production runs through agencies and freelancers today; you will set the creative direction, brief and manage them, and own quality, timelines and budgets. When needed, you will design, edit or shoot yourself.

Key responsibilities

• Own the brand guidelines and creative direction across digital and offline.
• Plan content formats and series with the growth team.
• Brief and manage agencies, freelancers and production partners on quality, timelines and budgets.
• Deliver campaigns for the arena launch, events and product launches.
• Design arena branding and signage, merchandise and packaging.
• Build templates, an asset library and briefing formats for the team.
• Turn around quick creatives yourself when needed, for example event posters within 24 hours.
• Use AI design and video tools to speed up production.

KPIs

Creative quality and brand consistency, organic reach and engagement, production cost and on-time delivery.

Requirements

• 3+ years in brand design, creative direction or art direction at a brand, agency or studio.
• A strong portfolio, with your role on each project made clear.
• Hands-on with design tools (Adobe suite, Figma) and motion graphics or video editing.
• Experience managing freelancers and vendors to budget and deadline.
• Uses AI tools in design or video production.

Good to have

Experience with gaming, motorsport, streetwear or sports brands. 3D, motion design or photography. Has run your own studio.

How we assess

A quick AI voice interview with your camera on (about 20 minutes, five main questions): two projects from your portfolio (the brief, your role, the decisions you made and what you would change), how you ran freelancers and agencies, how you would take the TorqWars brand into the arena and onto social, and what your last manager would say about you. We do not expect you to know RC cars; we will teach you the sport. We hire for intelligence, energy and integrity. Recent hands-on work matters more than total years, and we speak to references before any offer.

Your first 90 days

Brand guidelines, templates and an asset library the whole team uses; arena branding and the launch campaign delivered; and a reliable roster of freelancers and agencies working from clear briefs.

What we offer

Ownership of the brand from its first year, direct work with the founders, and a budget to work with the best freelancers and agencies. A two-year mission: build a brand racers wear, share and recognise on sight.

Location

Work from office, Mumbai: our Worli office and the Bandra arena.

Hiring process

A short AI interview, a call with a founder, a short design assignment for shortlisted candidates, a portfolio review in Mumbai with reference checks, a final conversation with our co-founder, and an offer within 2 weeks of the first call.

When you apply, share

• Your portfolio, with your role on each project.
• Current and expected CTC, and notice period.

Social Media Strategist / Manager, AM:PM

Full-time, Andheri, Mumbai (in-office)

We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.

What you'll do:

• Ideate content daily. Trends in, ideas out, same day.
• Shoot and record with the team. On camera when needed, behind it when not.
• Execute the backlog of ideas we already have, fast.
• Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
• Read what is working, kill what is not, repeat.

Who you are:

• Fresh grad or someone with multiple internships behind them.
• Lives inside the feed. Knows what is trending before it trends.
• Ships. You are measured on output, not decks.
• Comfortable owning a channel without hand-holding.

This is a builder seat, not a support seat. If you want process and predictability, this is not it.