BDE Trainee

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

REVIEW CRITERIA:

MANDATORY:

• Strong QA Leadership / Test Manager / QA Architect Profiles.
• Must have 12+ years of overall IT experience in Quality Assurance / Testing roles.
• Must have experience owning end-to-end testing strategy for product platforms, covering Manual, Automation, Performance, and Security testing
• Must have 7+ years of experience in B2B SaaS preferably working in microservices-driven environments in testing
• Must have 3+ years of leadership experience managing 5-6 members in QA / Testing teams.
• Must have hands-on experience designing and implementing test automation frameworks. (Robot Framework experience is highly preferred)
• Must have hands-on exposure to CI/CD integration of automated tests using tools such as Azure DevOps / Jenkins / GitHub Actions
• Must have experience in at least one of the following domains: ERP / POS / OMS (any one is mandatory; ERP is a strong plus)
• B2B SaaS companies
• Candidates must be based in Gurgaon or nearby locations

PREFERRED:

• Candidates who have worked on products from scratch and have seen the entire SDLC end-to-end (requirement → development → testing → release → production) are preferred.
• QA certifications such as ISTQB, CQM, or equivalent are a plus.

ROLE & RESPONSIBILITIES:

You’ll be the architect and guardian of quality across the company's product suite. You’ll work alongside product dev, QA, and PM teams to proactively define, advocate, and scale a best-in-class testing ethos.

KEY RESPONSIBILITIES:

• Define own testing strategy for G1 suite of products across ERP, POS, Zwing, Browntape, Reporting products.
• Lead end-to-end test execution across manual, automation, performance, and security domains.
• Design and implement test automation frameworks—selection, guidelines, metrics, CI/CD integration.
• Collaborate with PMs, engineers, DevOps to integrate quality measures into the pipeline, from sprint backlog to release.
• Foster quality culture via QA guilds, retrospectives, cross functional workshops, knowledge sharing.
• Establish quality KPIs (e.g., defect leakage, automation coverage, test pass rates) and report to CTO and Leadership.
• Monitor and improve test effectiveness with metrics, root cause analysis, and continuous improvement.
• Mentor QA engineers—upskill for best practices, tooling, automation techniques.
• Ensure compliance and readiness for external audits, regulatory requirements and production rollouts.

IDEAL CANDIDATE:

• B.E. / B Tech from a reputed institute with 12–15 years of experience
• 7+ years of leading testing programs in B2B SaaS/microservices environments.
• Strong domain knowledge across ERP/POS/OMS/domainspecific systems.
• Expertise in automation frameworks (Robot framework).
• Skilled in performance/security testing tools (JMeter, Locust, OWASP ZAP).
• Familiarity with CI/CD platforms (Azure DevOps, Jenkins, GitHub Actions).
• Proven ability to build strong collaboratives across QA, PM, and engineering.
• Direct experience with quality metrics and organisational improvement initiatives.
• Excellent communication—able to translate strategic vision into actionable roadmaps.

PERKS, BENEFITS AND WORK CULTURE:

• Comprehensive health insurance coverage.
• Excellent rewards and recognition policy.
• Transparent compensation policy with no unnecessary deduction in CTC.
• Annual company off-site and a variety of events, celebrations throughout the year.
• Travelling opportunities between our offices across the country.
• Annual company walkathon & related sporting events.
• Quarterly Coffee with CEO.

FOY for you is a hyper-personalised Smart Beauty and Personal Care e-commerce

platform with the vision of revolutionizing the BPC industry with immersive experiences

and innovative solutions. FOY aims to become India’s first customer centric retail

ecommerce platform which helps in making informed and quick purchases. We foster a

collaborative and results-oriented environment where innovation is encouraged and

employees are empowered to make a real impact on the future of beauty and personal

care.

Job Summary:

We are looking for an API Tester with UI Testing experience to join our QA team. If

you’re passionate about ensuring the quality of web and mobile applications, and have

experience testing APIs alongside UI, we want to hear from you!

Roles & Responsibilities:

• Analyze business requirements, PRDs, and functional specifications.

• Design, review, and execute test cases, test scenarios, and test plans.

• Perform functional, regression, smoke, sanity, integration, and UAT testing.

• Conduct end-to-end testing for web and mobile applications (Android & iOS).

• Perform app-based testing, including UI/UX, functionality, compatibility, and device-specific testing.

• Execute cross-browser and cross-device testing.

• Perform API testing using tools like Postman / Swagger.

• Identify, log, track, and verify defects using JIRA / ClickUp / Azure DevOps.

• Validate backend data using basic SQL queries.

• Collaborate with developers, product, and business teams in an Agile/Scrum environment.

• Support automation testing efforts by writing, executing, or maintaining test scripts (if applicable).

• Perform production sanity testing post-release.

• Prepare test execution reports, defect reports, and release sign-offs.

______________

Required Skills & Qualifications

• 3+ years of experience in Software Testing / Quality Assurance.

• Strong knowledge of SDLC & STLC.

• Hands-on experience in manual testing for web and mobile applications.

• Well-experienced in app-based testing (Android & iOS).

• Knowledge of API testing tools like Postman.

• Basic to intermediate exposure to automation testing (Selenium, Cypress, Playwright, etc.).

• Familiarity with test management and defect tracking tools.

• Good understanding of Agile methodologies.

• Strong analytical, debugging, and communication skills.

______________

Good to Have (Preferred Skills)

• Experience in performance testing using JMeter.

• Knowledge of CI/CD pipelines.

• Experience in eCommerce domains.

• Experience in mobile automation testing (Appium).Experience:

● 3+ years of experience in API testing and UI testing, preferably in a fast-paced

environment.

● Hands-on experience with API testing tools (Postman, Rest Assured, etc.) and UI

testing tools (Selenium, Appium, etc.).

● Familiarity with both manual and automated testing techniques for APIs and UI.

Technical Skills:

● Experience in scripting languages like Python for automation.

● Should have knowledge of databases, SQL and its query methods like SELECT,

INSERT, UPDATE, JOINs, DELETE.

● Strong understanding of RESTful APIs, JSON, XML, and web services.

● Experience with CI/CD pipelines and integrating tests into automation workflows.

● Should have working experience on Agile (Scrum or Kanban) methodologies and

test management tools (JIRA, etc.).

Nice to Have:

● Familiarity with cloud-based testing environments and tools like AWS Device

Farm or BrowserStack or LambdaTest.

● Knowledge of performance testing tools for APIs (JMeter, LoadRunner)

Job Role- Fashion Consultant-(0-2 years)

Job Timings-Rotational

Working Days-6 Days (Weekends are working and between Mon-Fri (one day leave)

· Provide Style Advice:

Guide clients in choosing clothing and accessories that suit their body type, personal style, and occasion, while staying current with fashion trends.

· Curate and Coordinate Outfits:

Select and assemble outfits that reflect the client's preferences, brand image or seasonal trends.

· Support Sales In retail or brand settings, help drive sales by offering personalized styling services and ensuring that store visuals align with fashion trends and customer expectations.

Key Responsibilities:

• Identify potential clients and business opportunities through market research, networking, and cold calling.
• Develop and maintain relationships with key decision-makers in target businesses.
• Present and demonstrate product offerings to potential clients.
• Negotiate contract terms and pricing with clients.
• Close sales deals and meet or exceed sales targets.
• Work closely with the marketing team to develop sales collaterals and promotional materials.
• Provide after-sales support to ensure client satisfaction.
• Gather market and customer information to provide feedback on buying trends.
• Maintain accurate records of sales, revenue, invoices, and other important data.
• Create detailed proposal documents and deliver presentations.

Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience in B2B sales, preferably in the [industry].
• Strong negotiation and communication skills.
• Ability to build and maintain relationships with clients.
• Self-motivated and target-driven with a proven track record in sales.
• Proficiency in CRM software and Microsoft Office Suite.
• Ability to work independently and as part of a team.
• Willingness to travel as needed.

We are looking for a dynamic, energetic intern who is eager to learn about social media and digital marketing by assisting various departments.

You'll learn about

● Building and executing social media strategy through competitive and audience research

● Setting up and optimizing company pages within each social media platform

● Create editorial calendars and syndication schedules

● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

What we need from you?

● Energetic attitude

● Ready to learn new things

● Knows the basics and algorithm of social media platforms

● Creative about copywriting and hashtags

● Open to share ideas and innovative

● Aware about latest social media marketing campaigns and moment marketing.

● Good communication skills

Stipends will be paid and if candidate is extra-ordinarory then he/she can be our full time employee.

• To design UI that carries wow effect
• Designing clean, professional looking UI to high standards, in a timely way
• Follow industry best practices when designing UI
• Design UI for Website, fluid/responsive mobile friendly designs.

• At least 2 years of experience
• In-depth knowledge of React, Redux
• In-depth knowledge of HTML, CSS, JavaScript, jQuery, Bootstrap, JavaScript frameworks
• Experience of React Native is added advantage
• Git/ version control
• Testing/ debugging
• Creative and efficient problem solver
• Good communication skills in English, ability to listen to customer, understand their requirements and respond back meaningfully. Ability to work in a small team or individually and share different tasks which are pertinent to the organization.