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Job Description: Digital Marketing & Strategist

Experience: 4+ Years

Role Overview:

We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.

Job Objectives:

• Build a strong online presence for the company.
• Increase brand awareness across digital platforms.
• Generate quality leads through digital marketing campaigns.
• Improve website traffic and audience engagement.
• Track marketing performance and achieve business goals.

Key Responsibilities:

• Plan and execute digital marketing strategies.
• Manage social media platforms and create engaging content.
• Plan and publish content for social media, websites, blogs, and other digital platforms.
• Support brand building through creative campaigns and marketing activities.
• Work with the sales and creative teams on presentations, case studies and other marketing materials.
• Monitor campaign performance and improve results based on data.
• Track website traffic, leads, and social media engagement.
• Research competitors, market trends, and new marketing opportunities.
• Coordinate with internal teams to complete marketing projects on time.

Required Skills:

• 4+ years of experience in digital marketing and strategy.
• Good knowledge of digital marketing channels and brand building.
• Strong content writing, communication, and creative skills.
• Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
• Excellent analytic skills marketing campaigns and drive result and improvise the performance.
• Good project management and team coordination skills.

Tools Knowledge:

• Google Analytics 4 (GA4): To track website traffic and user behaviour.
• Google Search Console: To monitor website search performance.
• Google Ads: To run paid advertising campaigns.
• Meta Ads Manager: To manage Facebook and Instagram ads.
• Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
• SEO Tools: SEMrush, Ahrefs, or similar tools.
• Content & Design Tools: Canva, Adobe Express, or similar tools.
• Reporting Tools: Google Sheets, Excel, and Looker Studio.
• AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.

Preferred Qualities:

• Creative and willing to learn new marketing trends.
• Able to manage multiple tasks and meet deadlines.
• Comfortable working with different teams.
• Focused on results, business growth, and continuous improvement.

Job Title: Adobe Workfront Administrator / Workfront System Administrator

Role Summary- The Adobe Workfront Administrator is responsible for the overall administration, configuration, governance, optimization, and support of the Workfront platform. This role partners with business stakeholders, project teams, and leadership to ensure Workfront effectively supports project management, resource planning, workflow automation, reporting, and operational excellence.

Key Responsibilities-

Platform Administration- • Manage and maintain the Adobe Workfront environment. • Configure users, teams, groups, roles, layouts, and access levels. • Manage licenses, permissions, and security settings. • Ensure system governance, data integrity, and platform best practices. Workflow & Process Configuration- • Design and maintain request queues, routing rules, and intake processes. • Configure project templates, workflows, task structures, and approvals. • Create and manage custom forms, calculated fields, and business rules. • Implement automated workflows using Workfront Fusion and native automation features.

Reporting & Analytics- • Build and maintain reports and dashboards • Monitor platform utilisation, adoption, and performance metrics. • Support resource management and capacity planning reporting. Required Skills- • Strong experience administering Adobe Workfront. • Knowledge of custom forms, reports, dashboards, templates, and request queues. • Understanding of project management and resource management principles. • Strong analytical, troubleshooting, and problem-solving skills. • Excellent stakeholder management and communication skills.

Preferred Qualifications- • BSC in any fields, Computer Science (Preferred) • Adobe Workfront Administrator core Developer certification.

Note- We are looking for an Adobe Workfront Administrator with the following key skills and experience:

• Strong expertise in Adobe Workfront Administration
• Hands-on experience with Workflow Automation and Workfront Fusion
• Strong reporting, dashboard, and analytics capabilities
• Experience partnering with business stakeholders to drive operational efficiency and project delivery
• Excellent problem-solving, communication, and stakeholder management skills