Digital Marketing Intern

As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. 

As Performance Marketing Manager, you will: 

1. 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
2. Actively manage and grow SEM campaigns for new and existing categories &  markets
3. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix 
4. Improve the efficiency of the team through process improvements, decision making frameworks and automation 
5. Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: 

• Identifying new market opportunities 
• Product enhancements 
• Pricing strategy 
• Competitive benchmarking 
• Building stronger engagement loops and cross-channel campaign strategies 

What we're looking for: 

• 4+ years of experience in managing SEM campaigns at scale 
• 2+ years of experience in managing a team 
• Detail-oriented and analytical 
• Strong learning curve 
• Data-driven decision making 
• Able to effectively organize, prioritize & manage their time 
• Experience with Automations is a big plus 

Digital Marketer job in Mumbai | Beyond Enough is hiring on CutShort , will begin in a few hours Skills Job description We are Group of companies, coming up with a New Unique Premium Experience Platform (Marketplace) for exciting B2C models. One Stop solution for all exciting offers/ gifts cards/ products/ services. Beyond Enough brings the Excitement and Experience back to Deal hunting, Online Shopping, Planning TravelLeisure, @home salon services. On every deal hunted, product purchased or services availed, consumers get over & above the expectations - Beyond Cash. Our goal is to help our members save on their regular online purchases at leading Indian and International Brands. DealsDiscounts | Gift Vouchers | Exciting Products | Doorstep Salon | Travel | Entertainment | RechargesGoBeyond!! 3 - 3. 5 lacs/ annum We are looking for an amazing, data- driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business. Responsibilities: 1. Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, infographics, etc. ) . 2. Conduct Keyword Research, Strategize Content ideas and create structure of blog post to assign it to Writer 3. Grow new leads, including marketing- qualified leads, by converting site traffic through calls- to- action, landing pages, and lead generation content (including offers) . 4. Edit Blog Posts to Improve readability, Optimize SEO and Proof- read before handing over to Uploader for publishing. 5. Co- ordinate with Team member to get work done which includes Blog Writers, Guest Post Outreach Specialist, Graphics Designer, etc. Requirements: 1. Proven work experience as a Content marketing manager 2. Hands on experience with SEO and web traffic metrics 3. Expertise in social media platforms 4. Editorial mindset with an ability to predict audience preferences 5. Excellent communication and writing skills in English 6. Project management skills and attention to detail. Extremely positive attitude, Team player, Able to work independently and produce results, Ability to do online research to generate prospects Making sales pitch and presentations, Knowledge of some standard CRM tool Responsibilities, Conduct online research to generate leads, Develop prospects and opportunities from the leads, Make calls to identified prospects on an ongoing basis, Plan and conduct client meetings, Support management in sales planning Represent the firm at events Job is to consistently improve lead generation process and results. Use testing to determine the high performing ads, keywords, email marketing/ funnel to convert at the highest number of leads with the lowest possible costs. Please do not apply if you do not have proof of results in this area. Must be able to work and produce results with minimal supervision. Expect this person to "own" his or her work and results.

Job description: Digital Marketing

Exp: FRESHER

Work Location: Madurai-onsite

Job Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

 

What you need to have:

Company Profile
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital  Marketing Role  with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.

Roles and Responsibilities
 
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.

Roles & Responsibilities: As a Digital Marketing Manager (Google Ads Specialist), you will be responsible for: ·

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Role: 1. Hands-on experience in all aspects of SEO: On-page & off-page optimization. 2. Responsible for boosting domain authority, page authority & trust flow of website by building links. 3. Competition analysis, research, content marketing, interlinking, tags management of all URL's of a website. 4. Proven experience in SEM to grow search engine ranking pages CTR. 5. Should be capable enough for research in latest updates by search engine & well served in implementing search engine optimization recommendation. 6. Work with the development team for on page jobs & marketing team from a content creation point of view. 7. Should be capable enough to manage optimizations of following’s website, mobile, content, local business, link building & keyword strategy to increase ranking on all major search network. Desired Profile: 1. 10 years min experience in core software development. 2. Hands-on experience building consumer Web/mobile apps at scale. 3. Strong exposure to open-source technology – Python, Linux, SQL and NoSQL databases, Web development frameworks. 4. Strong architecture skills. 5. Ability to provide leadership to team and project with maturity. 6. Ability to interact with people effectively across functional areas.

 

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

 

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

 

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends

Strong awareness of current online marketing techniques

seo - search engine optimization - Onpage and Offpage