AVP - Professional Services

As a Product Manager at Brainstorm Force, you’ll be at the forefront of shaping the direction of our WordPress products and SaaS applications, bridging the gap between stakeholders, development teams, and customers.

From conducting market research and defining product roadmaps to overseeing feature delivery, acceptance testing, and post-launch optimization, you’ll play a pivotal role in driving product innovation, enhancing user experiences, and achieving business objectives.

Key Responsibilities:

Product Vision and Strategy:

• Define the overarching vision and strategic goals for our product portfolio.
• Conduct market research, competitor analysis, and gather customer feedback.
• Identify opportunities for product differentiation and innovation.

Roadmap Planning and Prioritization:

• Develop product roadmap, prioritize features based on business objectives and customer needs.
• Collaborate with cross-functional teams to ensure alignment (development, support and marketing)

Product Mockups:

• Work closely with the team to plan product features and create mockups.
• Ensure that product designs align with user needs and business objectives.

Feature Definition:

• Work closely with the team to define user stories, acceptance criteria, and feature specifications.
• Prioritize features based on their impact on users, revenue and market competitiveness.

Feature Acceptance:

• Conduct final acceptance testing to ensure that features meet quality standards.
• Provide the final go-ahead for product releases based on acceptance testing results.
• Ensure adherence to timelines.

Stakeholder Engagement and Communication:

• Engage with stakeholders and align customers satisfaction with business goals.
• Communicate product vision, roadmap, and progress to internal teams and external stakeholders.

Required Skills and Qualifications:

• In-depth knowledge of WordPress ecosystem and familiarity with relevant technologies.
• Understanding of user needs and business objectives
• Ability to prioritize features based on their impact on user satisfaction and business goals.
• Strong analytical skills with the ability to translate data insights into actionable strategies and plans.
• Excellent communication and interpersonal skills, with the ability to engage with stakeholders.
• Experience working in tools like Jira, Linear, etc for backlog management.
• Proven track record of product planning, acceptance testing, and product design.

Your Success:

Your success will be measured by following KPIs that reflect the impact of your contributions:

Product Growth and Revenue:

• Market share or penetration of the product compared to competitors.
• Revenue generated by the product.
• Percentage growth in product revenue over time.

Customer Satisfaction and Retention:

• Net Promoter Score (NPS) or customer satisfaction survey results.
• Customer retention rate or churn rate.
• Customer feedback and sentiment regarding overall product experience.

Product Performance and Market Positioning:

• Market share or competitive positioning of the product.
• Customer perception of product differentiation and value proposition compared to alternatives.

Innovation and Product Roadmap Execution:

• Rate of new feature delivery or innovation.
• Percentage of product roadmap milestones achieved on schedule.
• Adoption rate of new product features or enhancements.

Team Collaboration and Alignment:

• Feedback from cross-functional teams regarding collaboration and alignment with product strategy.
• Team morale and satisfaction with product direction and leadership.
• Effectiveness of communication and alignment with stakeholders.

Location: Bangalore (Work from Office)

Experience: 5+ Years

Notice Period: Immediate or Serving Notice Preferred

Industry: SaaS / B2B / BPO / HR Tech

Team Lead : Experience is must

Job Summary:

We are looking for a results-driven SaaS SEO B2B Specialist to lead and execute high-impact SEO strategies that drive traffic, improve search rankings, and increase conversions for our B2B digital presence. The ideal candidate will have a strong background in technical and content SEO, preferably within the SaaS, BPO, or recruitment industries.

Key Responsibilities:

• SEO Strategy Development: Create and execute comprehensive SEO strategies aligned with business goals.
• Competitor Analysis: Analyze competitors to identify SEO opportunities and threats in the marketplace.
• Technical SEO: Perform detailed website audits and optimize for crawlability, indexability, site speed, and mobile usability.
• On-Page SEO: Optimize on-page elements like meta tags, content layout, internal linking, and keyword placement.
• Link Building: Implement link-building campaigns to enhance domain authority and search performance.
• Website Launch Planning: Lead SEO strategies for new site launches or redesigns to ensure optimal visibility.
• Content Optimization: Collaborate with content teams to ensure content meets SEO guidelines and user intent.
• Team Leadership: Mentor and manage SEO team members; align goals and track team performance.
• Performance Tracking: Use tools like Google Analytics, Search Console, and Data Studio to report and optimize SEO performance.
• Stakeholder Communication: Present strategy updates, progress reports, and ROI insights to internal stakeholders.
• Ownership: Take full accountability for SEO growth and continuously drive innovation and performance improvements.

Requirements:

• 5+ years of proven SEO experience, preferably in B2B SaaS or outsourcing domains
• Expertise in technical SEO and on-page/off-page optimization
• Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics
• Strong data analysis skills with an ability to convert insights into actions
• Familiarity with HTML, CSS, and web development fundamentals
• Excellent communication skills (written and verbal)
• Experience managing or mentoring SEO teams is a plus
• Bachelor's or Master's in Marketing, Communications, or equivalent experience
• Up-to-date knowledge of the latest SEO and Google algorithm changes

Success Metrics:

• Improved organic search rankings for strategic keywords
• Increased organic traffic and qualified B2B leads
• Enhanced site technical health and usability
• Growth in quality backlink acquisition
• Positive performance and development of SEO team

Good to Have:

• Deep understanding of recruitment funnel strategies and SEO’s role in candidate acquisition
• Knowledge of lead generation for B2B HR Tech, BPO, BPM, and staffing services
• SEO strategy experience for outsourcing verticals like customer support, data processing, and F&A
• Expertise in targeting global regions like US, UK, APAC for outsourcing services
• Familiarity with multilingual SEO and geo-targeted optimization strategies
• Proven impact in competitive BPO/BPM lead generation campaigns
• Experience collaborating with marketing teams in BPO/BPM sectors for SEO-driven client acquisition

About Potentiam

Potentiam helps SME companies build world-class offshore teams. Our model is our locations and your dedicated staff under your control. Potentiam have offices in Iasi in Romania, Bangalore and Cape Town, home to large liquid pools of offshore talent working for international companies. Potentiam's management team have had over 15 years' experience in building offshore teams, and have specialist functional expertise to support the transition offshore in technology, finance, operations, engineering, digital marketing, technology and analytics. For decades corporations' scale has enabled them to benefit from the cost and skills advantage of offshore operations. Now SME companies can enjoy a similar benefit through Potentiam without any upfront investment.

Location : Bangalore ( Hybrid)

Experience - 2-5 Years

The key purpose of this role is to be responsible for developing Odoo customizations based on pre-defined task requirements put together by a functional consultant.

The position offers the chance to be an integral part of the whole business and you will be exposed to a wide range of business and use-cases including integrations with 3rd-party software implementations. You will also be involved directly with customers where technical input is required.

Primary Responsibilities:

• Develop robust, efficient and well-structured code based on business requirements.
• Conduct development testing and work closely with the QA testing team.
• Work closely with the Functional Consultants on designing Odoo software solutions.
• Debugging and developing fixes for existing implementations.
• Meet project deadlines and be involved in project review meetings with the project management team.
• Assist with the training and on-boarding of Junior Developers.
• Keep all project / task stakeholders informed through regular documented updates.

Professional Experience:

• 2-3 year's experience with Python and PostgreSQL.
• Experience working with code versioning with Git being preferred.
• Must have experience in Docker.
• Must have experience in Qweb/XML.
• 2-3 years’ experience with HTML/CSS.

• Responding to customers in a timely manner
• Monitoring, tracking and reporting on feedback and online reviews
• Organizing and managing events to boost brand awareness
• Managing customer queries and grievances via call, email, and/or other mediums such as Zoko (WhatsApp integration platform)
• Gathering, analyzing and reporting customer satisfaction and feedback to management
• Proactively reaching out to consumers who have given positive feedback but not ordered offering discount codes/incentives to induce the purchase
• Building a community on WhatsApp/ telegram/ FB/ other consumers who are willing to be part of such a group
• Liaising with micro and macro influencers to generate clutter-breaking content for the brand - reels, stories, posts, etc
• Liaising with the PR team to build the brand and increasing awareness using brand evangelists
• Co-ordinating with the brand ambassador team once we get one on board
• Liaising and co-ordinating with agencies as part of the regular branding and marketing initiatives
• Building relationships with customers, industry professionals and journalists
• Staying up-to-date with digital technology trends

Desired Candidate Profile

• Ability to identify issues in the existing system and processes and come up with innovative solutions
• A heavy focus on details
• Strong people connection
• Ability to understand customer concerns with high empathy, and get to resolution with a win-win situation for both the customer and the company
• Ability to build long term relationships with potential customers
• Entrepreneurial ownership    

We're looking for a Fullstack Engineer to work remotely for a product-based HealthTech Startup based in Mumbai.

Requirements

4+ years of professional full-stack software development experience.

[ React Native (2+ years) + Typescript is required ]

Experience working with NodeJS, Swift, Objective C, and Java is a plus but not required. Must have excellent English written and verbal communication.

• Work mode - Remote / Mumbai
• Salary upto 30 LPA + Esops
• Notice Period - 45 days or lesser will be preferred
• Interview process - 1 Online Test > Founder discussion 1 > Founder discussion 2 > Offer

Interested candidates can reach out and apply here

• Required education qualifications: MBA
• Past experience: Consumer Tech companies with 1-3 years experience/ 5-7 years’ experience
• Exp. level -5-8 Yrs/MBA from Premium institute and from Consumer tech companies only

Customer Obsession:

• Understand the customer needs and personas
• Seek input from users and Identify stated/unstated needs and opportunity areas
• Deep dive on identified opportunities to establish Product Market Fit
• Develop mechanisms to have a regular connection with users of the product
• Active listener who pays attention to detail

Innovation:

• Use data/anecdotes to generate new product/feature ideas against organizational goals
• Translate intangible ideas in ambiguous environments to tangible product definitions
• Curious to try a host of features; rigor to iterate even if ideas do not pick up

Execution excellence:

• Manage the Product roadmap and strive to meet key milestones
• Ability to slice ideas into epics and stories
• Prioritize the stories into backlog
• Partner with Design for product/feature definition & Engineering to deliver stories in a timely manner
• Track launched features against intended objectives/metrics and drive adoption
• Continuously iterate to improve the product incrementally but rapidly

Stakeholder Management-

• Seek inputs from relevant stakeholders for backlog creation and prioritization
• Align internal stakeholders on product prioritization, backlog and roadmap
• Anchor the Go-To-Market planning along with internal stakeholders to manage a smooth launch

• Creating user-centric designs by understanding business requirements and user feedback 
• Creating user flows, wireframes and prototypes with tools such as Figma to showcase features 
• Collaborating with developers in seeing designs through to implementation 
• Incorporating customer feedback into design in order to enhance user experience 
• And lastly, showcasing UX and visual design work with strong design sense and articulated story telling 

Key Requirements: 

• 2+ years of experience as a UI/UX Designer  
• Portfolio of design projects 
• Understanding of design software like Figma, Adobe XD, Adobe Illustrator and Photoshop 
• UX research skills - interviewing, observing, benchmarking, conducting surveys and understanding how to synthesize data to define actionable insights 
• Strong communication skills to collaborate with various stakeholders 

1. Work closely with design, product management, and development teams to create elegant, usable, responsive, and interactive interfaces across multiple devices.
2. Turning UI/UX designs into prototypes, creating awesome interactions from designs, writing reusable content modules, and maintainability of the code.
3. Implement UI development principles to ensure that the product client-side serves at scale.
4. Review and optimize app usage by monitoring key metrics and rectifying the issues proactively.
5. An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.
6. Developers should be team player or should work individually when required.
7. Developer should work parallel to backend developers.

1. 1 to 2 years of relevant work experience as a web developer, UI developer, JavaScript expert, or frontend engineer
2. Proficiency in HTML, CSS, JavaScript, and jQuery.
3. Good understanding of APIs and how to use them to get the work done fast.
4. Proficiency in writing clean and optimized code.
5. Familiar with UI layouts, SASS, Bootstrap, and the CSS GRID system.
6. Experience debugging using popular JavaScript-based tools like Chrome Developer Console.
7. Knowledge of ReactJs/VueJs & Python will be a plus

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.