Business Development Executive

Role - Senior Account Manager

About Company -

Our Client is a performance marketing agency, that builds bridges between smart machines and people, to work better, smarter and faster. We believe in performance, where we marry creativity with analytics to discover, define and deploy the most engaging stories.

Job Description:-

• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Managing, reviewing progress and delivering the client’s advertisement projects.
• Conducting meetings with the clients as well as informing them about the current work status of their projects.
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
• Monitoring work performance of colleagues and setting sales targets.

Requirement -

• Experience: 5-7 years into Advertising agency background, Influencer marketing and Social Media. 
• Skills: Leadership, Business development, Maintaining existing clients Etc.,

Responsibilities:

• Collateral Development: Create compelling marketing collateral using PowerPoint presentations that communicate our brand, products, and services.

• Market Research for Collaterals: Conduct research to gain insights into market trends, customer behavior, and competitors, with a focus on aligning marketing collaterals with our company's materials while maintaining consistency with our existing brand materials.

• Visual Design: Utilize Adobe Creative Cloud tools, Canva, and PowerPoint to design visually appealing graphics, images, and visuals for marketing materials.

• Communication: Maintain effective communication with consultants from various regions, ensuring a smooth exchange of ideas and information. Excellent written and verbal communication skills are essential.

• Social Media: Support our social media presence and engage with our audience. This includes supporting the sharing of content, responding to messages, and monitoring social media performance.

• Stakeholder Management: Develop and nurture relationships with key stakeholders, both internal and external, to ensure alignment and collaboration on marketing initiatives.

• Administrative Tasks: Perform various administrative tasks related to marketing, including but not limited to email communication, document organization, and file management.

• Time Management: Efficiently manage your time to meet project deadlines, even in high-pressure situations. Prioritize tasks effectively to ensure smooth project execution.

• Adaptability: Be a versatile team player willing to take on various roles and responsibilities as needed. Embrace change, and proactively learn and adapt to new processes and technologies.

Skills and Qualifications

1. Proven experience in scaling ads for D2C brands.
2. Experience in media buying on key platforms such as Google, Facebook, and TikTok.
3. Demonstrated ability to drive growth through organic and paid social media campaigns.
4. Proficiency in identifying and unlocking new acquisition channels.
5. Solid understanding of marketing funnels, with experience in A/B testing to improve CTRs.
6. Ability to balance team management and individual contribution.
7. Track record of improving ROAS for brands.

Roles and responsibilities

We are looking for a seasoned Growth Marketer to lead our digital marketing efforts and optimize our brand's online presence. This role is for someone who can utilize their experience in scaling direct-to-consumer (D2C) brands, and has a solid background in media buying on platforms such as Google, Facebook, and TikTok. The ideal candidate is an innovator and a lateral thinker, who can identify and unlock new acquisition channels. You should be able to deliver both a holistic view of the funnel and detail-oriented execution, which involves A/B testing to improve click-through rates (CTRs) on each step of the funnel. This role requires a balance of individual contribution and effective team management.

Roles and Responsibilities:

1. Strategy Development: Develop and implement effective social media strategies to drive brand growth, increase organic and paid reach, and improve return on advertising spend (ROAS).
2. Media Buying: Oversee and execute media buying on key platforms including Google, Facebook, and TikTok, ensuring optimal utilization of the budget.
3. Funnel Optimization: Understand the complete marketing funnel, initiate A/B tests, and make necessary changes to improve CTRs at each step of the funnel.
4. Content Execution: Lead the team from brainstorming to execution, creating compelling content across different social media channels that align with our brand identity and objectives.
5. Channel Expansion: Identify and unlock new potential channels of acquisition, staying ahead of industry trends and making recommendations for exploration and investment.
6. Performance Monitoring: Monitor and analyze campaign performance, leveraging data to provide insights and make necessary adjustments to strategy, as needed.
7. Team Management: Manage and work cohesively with a team, while also being capable of contributing individually to the work as required.

Job Profile - Hospital Marketing

-Drive growth & revenue as per the plan and target.

-Increase patient footfall and bed days in each unit.

-Design & Execute marketing strategy and delivery mechanism

-To focus and improve all key parameters of branding & promotion of the organization.

Work Exp - 1 to 2 years of marketing in Hospital/ Healthcare/ Pharmaceutical/Medical Device industry

• Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
• Create, manage, and improve our social media presence.
• All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
• Identify patterns and insights, and then improve your spending and performance based on them.
• Consider fresh and innovative growing techniques.
• Experiments and conversion tests should be planned, executed, and measured.
• Work with internal teams to develop landing pages and improve the user experience.
• Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
• Conversion points are measured and user funnels are optimized.
• Collaborate with other vendors and agencies.