Data Scientist- NLP/Text Mining

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job Title: HR Intern ( Generalist)

Location: Vile Parle, Mumbai

Salary: ₹15,000 – ₹25,000 per month

About Manoj Ornaments

Manoj Ornaments is a family-run flagship jewellery retail store in Vile Parle with a strong local reputation for quality gemstones and jewellery. As we expand our footprint and also prepare for a stronger online presence (Shopify store for gemstones & related products), we are seeking a dynamic Recruiter to join our team and support our talent acquisition efforts.

Job Role

Handle HR Operations, Talent Acquisition, Performance Management.

Key Responsibilities:

• Manage the Employee life cycle
• PMS Management- JD, KRA, KPI, SOP
• Manage Recruitment Lifecycle while ensuring the right talent is brought in to support the retail and online growth.
• Manage sourcing, screening, selecting, and onboarding candidates across store staff, retail sales, store operations, online sales support, and back-office roles.
• Intra-Departmental coordination - Understand staffing from respective stakeholders to identify open roles and positions.
• Job Posting- Create and post job advertisements on relevant job portals, social media, local networks, and referrals.
• Source candidates proactively (via job boards, walk-ins, referrals, databases) and build a candidate pipeline for current and future hiring.
• Screen resumes/applications, conduct preliminary phone or face-to-face interviews to assess fit (skills, experience, attitude, cultural fit,) and shortlist for store/offline roles.
• Coordinate interviews with store leadership or hiring managers, schedule, communicate with candidates, follow up, and keep the process moving smoothly.
• HR Operations - Processing offers, joinings, and onboarding (documentation, orientation) for new hires.
• Maintain candidate MIS records.

Qualifications & Skills

• 0-2 years of relevant experience in human resources/recruitment.
• Good communication and interpersonal skills
• Good organization, time management, and multi-tasking ability
• Comfort with basic MS Office (Excel/Word) and candidate tracking.
• Proactive, energetic, result-oriented, with a passion for retail and recruitment.
• Ability to work in a fast-paced environment with flexibility.

What We Offer

• A Salary (₹15,000-₹25,000) with performance-linked incentives (if applicable) for quality hires.
• An opportunity to grow in a rapidly expanding retail brand setting up its online business – good exposure to retail HR, talent acquisition, and e-commerce growth.
• Collaborative working environment in a close-knit retail team.
• Chance to make a real impact by building the team that will support Manoj Ornaments’ growth.

[hr(a)manojornaments.com].

Shortlisted candidates will be called for an interview.

·         Maintained a high profile in the professional and business communities.

·         Skilled in cold calling, consultative selling and partnering with others.

·         Preparing analysis reports for clients.

·         Working on Email campaign.

·         Coordinate efforts to improve the customer experience at the point of sale.

·         Manage product sales growth and individual sales effectiveness by reviewing sales activity schedule.

·         Maintain strong relationships with key contacts in existing clients and develop new clients.

·         Liaise between the technical team and clients, as well as senior management and stakeholders.

·         Managing a team &Motivating team members to achieve sales target.

·         Negotiating contracts and making partnership with clients.

·         Working on campaign management and lead nurturing.

·         Develop incentive and marketing programs for customers

·         Oversee high volume pipeline management 

• Strong MVCC frontend development experience in Angular, React, Vue, Angularjs, REDUX, or similar frameworks
• Strong foundation skills in HTML, CSS, SASS, LESS, SCSS, Javascript, OO Javascript (OOJS), and JQuery 
• Responsive design techniques, highly proficient with strong security and performance optimization techniques.
• Experience building reusable components using modern techniques
• Experience building PWA and Hybrid applications using Ionic, React Native, etc. is a plus
• If you don’t have experience with MVCC frameworks like Angular, we will still consider if your fundamental skills (HTML, CSS, JS) are strong

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
• Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback