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AVP DIGITAL MARKETING (Blockchain/Web3/Crypto)
AVP DIGITAL MARKETING (Blockchain/Web3/Crypto)
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AVP DIGITAL MARKETING (Blockchain/Web3/Crypto)

Indira Priyadharshini's profile picture
Posted by Indira Priyadharshini
7 - 15 yrs
₹20L - ₹30L / yr
Chennai
Skills
Digital Marketing
Email Marketing
Content Marketing

What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.

  • Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
  • Develop high-performing funnel and funnel management
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
  • Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
  • Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
  • Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
  • Help create a fun, high-energy work environment
  • Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

  • 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
  • Strong quantitative mindset & data driven approach to marketing
  • Handled large scale monthly digital marketing budgets
  • Understanding of the web3 marketing & DeFi ecosystem 
  • Passionate, Self-driven and ability to thrive in a startup environment
  • Excellent communications & presentation skills
  • Open to working on-site from our Chennai office (We want to work alongside you!)



About Us


CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.


It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io



Benefits


  • Competitive Salary

  • An opportunity to take up the Marketing Leadership role in a fast-growing company 
  • Practically unlimited professional and career growth opportunities
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Coinfantasy

Founded :
2021
Type
Size
Stage :
Raised funding
About
N/A
Company social profiles
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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