What we're looking for
CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
- Develop high-performing funnel and funnel management
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
- Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
- Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
- Help create a fun, high-energy work environment
- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
- 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
- Strong quantitative mindset & data driven approach to marketing
- Handled large scale monthly digital marketing budgets
- Understanding of the web3 marketing & DeFi ecosystem
- Passionate, Self-driven and ability to thrive in a startup environment
- Excellent communications & presentation skills
- Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io
Benefits
- Competitive Salary
- An opportunity to take up the Marketing Leadership role in a fast-growing company
- Practically unlimited professional and career growth opportunities
About Coinfantasy
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LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment
Responsibilities:-
Develop integrated digital media strategies
Prepare and deliver presentations
Coordinate the implementation of digital media plans
Create and manage digital campaign budgets
Negotiate and purchase digital advertising space
Collaborate with internal stakeholders to deliver fully integrated campaigns
Track digital campaign performance
Analyze campaign metrics, prepare performance reports, and provide recommendations
Monitor market trends and identify new digital opportunities
Requirements:-
Bachelor's degree in communication, marketing, or advertising
At least 2 years of digital marketing experience.
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, and social media advertising.
Strong communication and presentation skills.
Analytical thinking and problem-solving abilities.
Organizational and time management skills.
Highly passionate, collaborative, outgoing, creative media leader and thinker
Excellent communication/presentation/client management skills
● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Key Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements:
- 6+ years of experience doing B2B marketing and driving customer acquisition
- Understanding of online customer acquisition process is essential
- Exposure to social media, product launches, web analytics tools, search engine marketing
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Excellent communication skills, both written and verbal
- Demonstrated ability to learn pretty much anything quickly
- Very high attention to detail
- A self-starter, capable of working independently
What you get:
- A completely non-hierarchical working environment to grow exponentially
- Direct working relationship with the Founder & CEO
- Experience in interacting with top global brands.
- Casual office environment
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
Job Description and skill requirements
Digital Marketing Manager
(This role will come with Sales Targets and commensurate rewards)
Role
- Plan and execute digital marketing campaigns across different digital marketing platforms
- Understanding of SEO/SEM, Marketing database, email and display campaigns
- Design, build and maintain Social Media presence
- Thorough monitoring of all social media ,digital spends and optimizing the budgets
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Experience in setting up and optimizing Google AdWords campaigns
Skill Requirements:
- Self-Starter and a go getter!
- Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
- Understanding of digital marketing landscape, concepts and best practices.
- Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
Responsibilities::
• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions
• Responsible to generate the inbound lead for our IT services.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Website management using Google Webmaster & Analytics
• SEO, SEM, SMM activities including Blogs and articles
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analysing keywords and SEO techniques used by competitors
• Compiling and presenting SEO guidelines
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Follow SEO trends and stay up-to-date with new tools and practices
Skills::
• MARKETING STRATEGY
• SEO
• SMO
• DIGITAL MARKETING
• SOCIAL MEDIA
• MARKET RESEARCH
• SOCIAL STUDIES
Website - https://praxinfo.com/">https://praxinfo.com/
Marketing Manager:
Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 years of experience. In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.
Roles and Responsibilities:
- Develops and implements strategic marketing plans (International & Domestic) for the company.
- QualifiedRevenue generating Leads through various marketing activities:
- Digital marketing campaigns.
- Social media.
- SEO and superior web presence.
- Prior experience of marketing for IT/ITES businessis a must.
- Messaging, communication to be crystalized and executed in helping generate revenue.
- Build content around the product / service to be pushed across channels.
- Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
- Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.
Location: Noida