ASO Manager

at Kwalee

DP
Posted by Michael Hoppitt
icon
Bengaluru (Bangalore)
icon
2 - 6 yrs
icon
Best in industry
icon
Full time
Skills
Google Play Services
Mobile App Marketing
Keyword Research
App Store
ASO
  • Job Title - ASO Manager

  • Reports Into - Head of Digital Marketing

  • Location - Hybrid / India


A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.


What’s In It For You?

  • Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm

  • Flexible working hours - we trust you to choose how and when you work best

  • Profit sharing scheme - we win, you win 

  • Private medical cover - delivered through BUPA

  • Life Assurance - for long term peace of mind

  • On site gym - take care of yourself

  • Relocation support - available

  • Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars

  • Pitch and make your own games on  Creative Wednesdays!


Are You Up To The Challenge?
 

As our ASO Manager you will define our App Store Optimisation strategy, working with other teams to create, test and optimise our app stores.


Your Team Mates

As a core department at Kwalee, the Marketing teams are goal-driven people with a knack for hitting key results. Marketing is a paradoxical game for them. Using accurate data and convincing copy, they make powerful business decisions that turn our games into chart-topping successes.


What Does The Job Actually Involve?

  • Operate our App Store Optimisation strategies and play a key role in defining them

  • Increase organic traffic and app store conversion rates of our apps through data driven methods

  • Assisting in the creation and planning of ASO tests

  • Monitor and report on ASO tests and Keyword data

  • Use statistical testing and predictive modelling to recommend changes to App Store elements

  • Analyse and manage data from multiple sources to aid decision making

  • Coordinating internally with different stakeholders to produce creative, analysis and other deliverables

  • Monitor and report on competitors

  • Analyse how millions of players interact with our App Stores


Your Hard Skills

  • 2+ years experience handling App Store Optimisation strategy for mobile apps or games

  • Experience with App Store Connect and Google Play Console

  • Key understanding of how metadata differs across store pages

  • Experience with keyword research and optimisation

  • Experience analysing and managing data with tools such as Excel


Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 


We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.


A Little More About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.


Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.


We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 


We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

Read more

About Kwalee

Founded
2011
Type
Size
Stage
Profitable
About

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.


Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.


We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 


We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!

Read more
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What's the culture like at Kwalee?

We're a game developer and publisher, with most of our games on mobile and some on PC & Console too. We love making games and have had over 900 million worldwide downloads.

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Pune
3 - 6 yrs
₹8L - ₹15L / yr
Product Marketing
Mobile App Marketing
Digital Marketing
Technology Marketing
Growth Hacking
+3 more
Description:

Your day-to-day tasks would involve:

  • Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
  • Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
  • Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
  • Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
  • Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
  • Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
  • Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

  • Experience in App Marketing in B2B domain is preferred.
  • Minimum 4-7 years of professional experience in similar/relevant roles.
  • Prior experience in performance marketing / digital marketing / growth role is a plus.
  • Masters/MBA is preferred but not required.
  • Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
  • Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
  • Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
  • Ability to think and react in a high-energy, fast-paced environment.
  • Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Read more
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