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Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.
The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.
What you will do:
- Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
- Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
- Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
- Working closely with the product, engineering and business teams on the development, QA and release of the products.
- Driving advertising revenues and business-planning process across cross-functional teams of the company.
- Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
- Assessing different ad networks, negotiating the best rates.
- Developing, implementing, and maintaining timelines across multiple departments.
- Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
- Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.
Desired Candidate Profile
What you need to have:
- 5+ Years of experience of relevant experience.
- Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
- Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
- Strong experience in a mobile ad revenue and monetization role.
- Hands-on experience in managing monetization across a portfolio of mobile products.
- Knowledge of Ad Networks, Mediation and RTB.
- Understanding of the Google AdMob framework and experience in dealing with ITV issues.
- Excellent communication skills
- Ability to ideate & execute
- Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus
Role - Manager (Paid Social)
About Company :-
Our Client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager -Social to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.
This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role :-
This role reports to the Associate Director -Social
What your day job looks like at Hub:
· Making Strategies and Planning
· Execution and Optimization for Paid campaigns across social media platforms
· Creating Performance reports & review deck for clients
· Understanding the projects and client’s requirements & deliver accordingly.
What you’ll bring:
· Should be able to multitask and handle multiple clients at one time
· Hands on experience in social media advertising and ad creation & optimization
· Active interest in digital, Paid media, planning, strategizing, web analytics and other aspects of performance marketing.
· Team Management
Minimum qualifications:
· 4-6 years of Experience of running paid social campaigns
· In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.)
· Have created Media plans for client briefs
· Excellent communication and interpersonal skills
· Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc.
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.
The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.
Key Responsibilities :-
- Own and scale the direct to consumer business; be responsible for its P&L
- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.
- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth
- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation
- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making
- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture
Experience, Skills & Knowledge :-
- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup
- Customer centricity focus and ability to bring - voice of customer- in decision making
- Leadership and team management experience
- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)
- Entrepreneurial mindset with ability to hustle and sharp business acumen
- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying
- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment
- Ability to communicate across multi-cultural and experience levels, internal & externally
- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.
Google AnalyticsWe are product development & technology consulting studio.
1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale
4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space
Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research.
About the role
We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.
Responsibilities
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
- Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements
- Minimum of 2 years of experience as a media buyer.
- Prior Experience running Google or Facebook Advertising campaigns
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
Benefits-
- Health insurance.
- All books ordered in the domain that Insane works in will be reimbursed.
- The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
- 5 days working.
- In-house training to grow your skills
- The opportunity to work with an innovative team of people with an awesome company culture
- The chance to grow, be challenged, and develop with Insane marketers
- Day shift.
- Willing to relocate to Bangalore or be based in Bangalore for this position
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in paid media buying.
JOB DESCRIPTION
Job Title
Digital Marketing Executive
Department
Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager - Media Operations
In this role, you will be responsible for client relationships and help drive the digital agenda for the respective clients. Would deliver integrated digital solutions to fulfil clients' digital objectives.
Reporting of the role -
This role reports to the Director - Media Operations
3 best things about the job:
- Opinions and ideas are highly encouraged, and everyone has a voice. We are always open to new ways of thinking, especially those that will contribute to the overall success.
- It's a great work environment - You will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients who are all passionate about digital media.
- It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.
In three months:
- Gain an in-depth understanding of the ad-ops landscape
- Be trained on the various platforms and tools
- Contribute to the day-to-day operations of the team and take ownership of Campaign Initiations.
In six months:
- Manage and be responsible for all campaigns from start to completion
- Master all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution Get deep into the project and start working on modules adding
value independently.
In 12 months:
- Be responsible and confidentially manage end-to-end operations
- Be a trusted team member and support all activity
- Test, learn, share, and seek different optimization tactics and knowledge share with the wider trading team
Responsibilities of the role:
- Translate Media plan into Prisma line items
- Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations
- Maintain Campaign Life Cycle Trackers
- Assist the Client Services team in understanding and conveying Operational aspects of campaign inclusive of all technical aspects- tag, floodlights and page troubleshooting
- Provide reports
- Help to advise/consult with ensuring enhanced quality, delivery in SLA, robust processes, and providing constructive feedback to client.
- Assist in preparing all client nuances/process documents along with maintaining internal quality dashboards.
- Manager a team of 2-3 people.
What you will need:
- Bachelor Degree in any subject / B.Tech preferred.
- Excellence in MS Excel
- 5-7 years of experience in Ad Operations
- Experience in a quantitative field, including: a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
- Ideal candidate will have hands on experience working with Google Campaign Manager, Sizmek, Google Tag Manager
- Brief understanding of Search Social and Programmatic tool.
- Experience with Salesforce/Prisma preferred.edia agencies in India.
Google AnalyticsAssist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
Google AnalyticsCare to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms
The day-to-day
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
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