Head - Publisher Relations

Business Intelligence Platform

Head - Publisher Relations

Head - Publisher Relations at Business Intelligence Platform · Delhi, Bengaluru (Bangalore) · 5 - 8 years · ₹20L - ₹25L / yr · Posted 15 Dec 2021

Head - Publisher Relations

at Business Intelligence Platform

Agency job

via Unnati

5 - 8 yrs

₹20L - ₹25L / yr

Delhi, Bengaluru (Bangalore)

Skills

Public Relations

Media relations

Publisher Relations

Mobile advertising

Mediation

mobile apps

app monetization strategy

bidding

ad networks

Our client empowers entrepreneurs with business intelligence by providing exhaustive, data driven, well researched reports and newsletters. The company is a Data Intelligence & Management Platform which centrally organizes company and customer level data to provide market & competitive intelligence. They mine vast amounts of alternate data points and use machine learning to find trends and patterns that can be used to drive decision making.

Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.

The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.

As a Head - Publisher Relations, you will be responsible for leading the company’s revenue team and also for working closely and in parallel with the product team.

What you will do:

Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
Working closely with the product, engineering and business teams on the development, QA and release of the products.
Driving advertising revenues and business-planning process across cross-functional teams of the company.
Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
Assessing different ad networks, negotiating the best rates.
Developing, implementing, and maintaining timelines across multiple departments.
Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.

Candidate Profile:

Desired Candidate Profile

What you need to have:

5+ Years of experience of relevant experience.
Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
Strong experience in a mobile ad revenue and monetization role.
Hands-on experience in managing monetization across a portfolio of mobile products.
Knowledge of Ad Networks, Mediation and RTB.
Understanding of the Google AdMob framework and experience in dealing with ITV issues.
Excellent communication skills
Ability to ideate & execute
Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus

As a Head - Publisher Relations, you will be responsible for leading the company’s revenue team and also for working closely and in parallel with the product team.

What you will do:

Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
Working closely with the product, engineering and business teams on the development, QA and release of the products.
Driving advertising revenues and business-planning process across cross-functional teams of the company.
Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
Assessing different ad networks, negotiating the best rates.
Developing, implementing, and maintaining timelines across multiple departments.
Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.

Candidate Profile:

Desired Candidate Profile

What you need to have:

5+ Years of experience of relevant experience.
Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
Strong experience in a mobile ad revenue and monetization role.
Hands-on experience in managing monetization across a portfolio of mobile products.
Knowledge of Ad Networks, Mediation and RTB.
Understanding of the Google AdMob framework and experience in dealing with ITV issues.
Excellent communication skills
Ability to ideate & execute
Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus

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Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
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2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
Hands-on experience managing Google Ads and Meta Ads campaigns.
Strong understanding of App Store Optimization (ASO).
Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
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Ability to work with data and translate insights into actionable growth strategies.
Good understanding of the mobile app user journey and acquisition funnel.
Strong communication and cross-functional collaboration skills.