Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.
The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.
What you will do:
- Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
- Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
- Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
- Working closely with the product, engineering and business teams on the development, QA and release of the products.
- Driving advertising revenues and business-planning process across cross-functional teams of the company.
- Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
- Assessing different ad networks, negotiating the best rates.
- Developing, implementing, and maintaining timelines across multiple departments.
- Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
- Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.
Desired Candidate Profile
What you need to have:
- 5+ Years of experience of relevant experience.
- Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
- Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
- Strong experience in a mobile ad revenue and monetization role.
- Hands-on experience in managing monetization across a portfolio of mobile products.
- Knowledge of Ad Networks, Mediation and RTB.
- Understanding of the Google AdMob framework and experience in dealing with ITV issues.
- Excellent communication skills
- Ability to ideate & execute
- Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus
About Business Intelligence Platform
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Role - Social Media Executive
About Company :-
Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.
Job description :-
1. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.
2. Run ads on Facebook, Instagram, Google, and other similar channels.
3. Be actively involved in SEO efforts (keyword, image optimisation etc.)
4. Website content management
5. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
6. Coordinate and work with any external stakeholders like marketing agency, content writers, etc.
7. Provide creative ideas for content marketing.
Minimum experience - 2 years
Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Developing creative digital marketing strategies to meet the decided target.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
Experience with SEO marketing and related tools.
Strong SEO/SEM capabilities (imperative).
Established capabilities in Google Analytics.
Optimize copy and landing pages for search engine marketing.
Create a report of competitor advertising links.
Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.
Improving the usability, design, content and conversion of the company website.
Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.
Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Experience in managing and guiding a team and bringing out the best results.
Job Types: Full-time, Part-time, Fresher, Freelance
Salary: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- total work: 1 year (Preferred)
Ability to Commute:
- Hyderabad, Telangana (Required)
Ability to Relocate:
- Hyderabad, Telangana: Relocate before starting work (Required)
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
5. Efficiently communicate with other marketing professionals to align goals
6. Collaborate with others within the marketing department to manage SEO strategy
7. Write compelling and high-quality website content, including blog posts and page descriptions
8. Update content and website links for maximum optimization and search engine rankings
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
We at InVideo.io are looking for young, ambitious and talented people to work with us on our mission to become the best Online video editor in the world.
As an SEO executive you'll be expected to drive top of the funnel growth via various strategies designed by us. To be successful, you'll need a good command over English (both written and spoken) and excellent negotiation skills. You'll undergo a 1 week training program in using various tools enabling you to be successful.
InVideo.io is based in Mumbai but we are operating remotely and have employees from different cities in India and abroad. The role of SEO executive is remote (i.e. you can work from home).
We are looking for candidates who meet the above requirement and can start immediately.